Discover Offers Cardmembers 2011 Orange Bowl Exclusives by EON

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									Discover Offers Cardmembers 2011 Orange Bowl
Exclusives
Cardmembers Can Redeem Cashback® Bonus Rewards for Game Day Tickets with Exclusive Experiences;
Legendary Coaches Bobby Bowden and Lou Holtz to Appear in New “Peggy” Ads

November 03, 2010 07:03 AM Eastern Daylight Time  

RIVERWOODS, Ill.--(EON: Enhanced Online News)--Discover Financial Services (NYSE: DFS) is offering a
lineup of cardmember exclusives at the 2011 Discover Orange Bowl, including the ability to purchase premium
tickets to the game by redeeming Cashback Bonus rewards.

To help celebrate the Discover Orange Bowl on January 3, the company is offering exclusive experiences for
cardmembers who use their Cashback Bonus to purchase tickets, including:

    l   A sneak peek at the Orange Bowl half-time entertainment the night before the game
    l   Access to the Game Day Fan Zone
    l   Admission to the pre-game Discover Tailgate Party featuring food, beverages, entertainment and special
        appearances by sports broadcasters and personalities including legendary football coach Bobby Bowden

“We are delivering game-changing benefits to cardmembers by offering the ability to purchase 2011 Discover
Orange Bowl tickets with Cashback Bonus rewards and providing exclusive experiences surrounding the game,” 
said Harit Talwar, president of U.S. Cards at Discover. “This premier lineup of benefits is another example of how it
truly pays to Discover, especially through our award-winning Cashback Bonus program.” 

Bobby Bowden and Lou Holtz Star in New Discover Ads

Bowden, along with ESPN analyst and former NCAA football coach Lou Holtz, also will appear in a new series of
“Peggy” commercials, which highlight Discover’s award-winning customer service. Peggy is a likable but incapable
customer service representative for the fictitious U.S.A. Prime Credit company who frustrates callers with long hold
times, excessive transfers and his inability to solve problems. In the new ads, Bowden and Holtz will be grappling
with some of the challenges consumers encounter when calling their card’s customer service.

Discover is title sponsor of the Orange Bowl and the official card of the Orange Bowl and Bowl Championship
Series. Discover cardmembers will have the opportunity to redeem their Cashback Bonus rewards towards the
purchase of Orange Bowl tickets starting December 1. The 2011 Discover Orange Bowl will be played on January
3 at 8:30 p.m. ET, and will air on ESPN and ESPN Radio. For more information on Orange Bowl experiences
available to Discover cardmembers, visit www.discover.com/orangebowl.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most
recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest
card issuers in the United States. The company operates the Discover card, America's cash rewards pioneer, and
offers personal and student loans, online savings accounts, certificates of deposit and money market accounts
through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International,
a global payments network with acceptance in more than 185 countries and territories. For more information, visit
www.discoverfinancial.com.

Contacts
MEDIA CONTACT:
Discover Financial Services
Matt Towson, 224-405-5649
matthewtowson@discover.com

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