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bill nye the science guy

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					BILL NYE THE SCIENCE GUY



              Elizabeth Brock
              Jennifer Morton
              Saul Rockman




                      December 6, 2005
               Goals
• Science that entertains and informs

• Special attention to girls and children
  of color

• A scientist…like you



                                 December 6, 2005
      Audience

• Intended…
  – Children six to eleven
  – Focus on fourth grade curriculum
  – Family viewing




                            December 6, 2005
      Distribution

• PBS…Monday through Friday

• Disney…week-ends




                       December 6, 2005
   National Reach

• 256 PBS stations
• 199 commercial stations
• 93% of US. Television households
• Nearly 5 million viewers each week


                            December 6, 2005
     Composition PBS Audience

•   Children, 2-5 years  25%
•   Children, 6-11 years 22%
•   Teens, 12- 17 years  8%
•   Children plus teens 55%

•   Women 18+ 23%
•   Men 18+      22%
•   Total Adults 18+    45%



                               December 6, 2005
Outreach Program
  •   Science Kits
  •   Newsletters
  •   Parent Guides
  •   Teacher Guides
  •   Web Site
  •   Conferences

                       December 6, 2005
Teacher Guide Distribution




                     December 6, 2005
Distribution of Outreach Materials

    • National Partners
      – Girls Inc., La Raza, National Urban League

    • PBS stations
    • ASTC organizations
    • Individuals, on request

                                   December 6, 2005
       Research Issues
• Impact of viewing on children’s
  – Science knowledge and behavior
  – Scientific/critical thinking skills
  – Attitudes towards science
• Use and impact of outreach materials
  – Home and school use of kits
  – Teacher guides
• Viewers’ image of Bill Nye
                                     December 6, 2005
       Collection of Studies
• Impact on school and home viewers in
  three sites
• Use in afterschool settings
• Child use of science kits in school and home
• Image study among viewers of all ages
• Parent/family outreach

                                 December 6, 2005
        Research strategies
• Multiple methods, multiple sites
  – Thousands of students, hundreds of teachers
    and parents
• Traditional and non-traditional approaches
  – Specified required minimum viewing
  – Hands-on inquiry tasks



                                    December 6, 2005
                Findings
• Children who view BILL NYE:
  – Provide more complete and more complex
    explanations of science concepts
  – Use facts learned from the series to support
    explanations of science concepts
  – Don’t change attitude – it’s high already



                                      December 6, 2005
                Findings
• Reduction in gap between boys and girls for
  knowledge, understanding, and performance
• Some decreases in gap between minority and
  majority children
• Teachers often make BILL NYE the science
  curriculum for their classes
• Parents and children interact about the series
• Potential for afterschool care settings
                                   December 6, 2005
                Findings
• Reduction in gap between boys and girls for
  knowledge, understanding, and performance
• Some decreases in gap between minority and
  majority children
• Teachers often make BILL NYE the science
  curriculum for their classes
• Parents and children interact about the series
• Potential for afterschool care settings
                                   December 6, 2005
If you met a creature . . . living things
           (* = significant differences)




                                           December 6, 2005
Mammal characteristics: Home viewers
          (* = significant differences)




                                          December 6, 2005
Mammal characteristics: School viewers
           (* = significant differences)




                                           December 6, 2005
Globe task: Philadelphia site
      (* = significant differences)




                                      December 6, 2005
Materials/Bouncing ball
   (* = significant differences)




                                   December 6, 2005
          Bill Nye’s Image
– BILL NYE teaches science and BILL NYE is
  fun or humorous, and

– Bill Nye is a scientist and Bill Nye is a
 humorous actor.




                                      December 6, 2005
   Unique Contributions

• Mr. Wizard meets MTV
• Critically acclaimed for ground-breaking
  format
• Innovative distribution
• Powerful spokesperson

                               December 6, 2005
For more information about
BILL NYE, see:
    www.nyelabs.com

For research studies, see:
    www.rockman.com

                        December 6, 2005