Search Engine Marketing For The Online Tourism Industry Search engine marketing can be a bit tricky for the online tourism industry. Not only do you have to entice people to want to visit your locale through exciting copy and images, but you also have to give them the exact details and information to do so while implementing search engine optimization (SEO) tactics that attract the search engines and internet surfers to your website. It can take a while to learn how to bring all of these aspects together to create a successful search engine marketing campaign that also charms website visitors into becoming travelers. This article makes SEO and online tourism marketing a little easier by providing a few tips that can help you make the most of your internet campaigns. Choosing The Right Keywords You've probably heard over and again that choosing the right keywords is at the heart of search engine optimization, and it's true. While you can target your message and write compelling copy that converts prospects into travelers, it's often the keywords you target that get the prospect to your website in the first place. Avoid focusing on broad keywords in your marketing campaign, such as 'Cherokee, NC.' While this locale might get a lot of searches, it's not a keyword someone interested in traveling to Cherokee, NC, would necessarily use. 'Cherokee NC attractions' or 'Cherokee vacations' might be better choices, depending on what type of tourism you offer. Targeting Your Online Message One of the greatest things about this type of marketing is it gives you the power to target your message instantly and inexpensively to each of your prospects about any destination, tour, or activity. You're not limited to one message because it's too costly to change and takes a long time to produce as with a radio spot, television commercial, or direct mail brochure. Take advantage of the power of instant targeting in your marketing campaigns so you really connect and 'speak' with your website's visitors. Speak Personally With Mini Sites One of the easiest ways to speak to each individual demographic is by creating mini sites. Instead of having one website that generically speaks to everyone, with a mini site you can really focus on connecting with a specific group as a part of your overall online tourism campaign, such as 'Cherokee NC bus tour vacations for seniors.' The content on this mini site would speak to seniors personally. It would have much different content than mini sites for family vacations or vacations for singles. Fresh Content = Higher Rankings The search engines love fresh search engine optimization friendly content, and they'll reward it with higher rankings. Readers also love updated content, so it not only works to attract the search engines, but will also bring visitors back to your website who turn into regular readers. The easiest way to add new content to your website that offers more than just a sales message is by adding a blog. Entice readers to sign up for travel packages with content that expertly talks about your locale, whether you write about local restaurants, the local beach, things to do, or any other outstanding aspect of your destination. Include your targeted SEO keywords in the copy, and take the opportunity to write content that provides information and travel tips while also being an enjoyable read. By choosing the right keywords, really speaking to your audience with mini sites, and adding a blog to your website that brings your locale to life, you'll implement a successful search engine marketing campaign that provides long lasting results for your tourism marketing dollars. Chris Harmen writes for .Com Marketing, a leader in search engine marketing for the online tourism industry. They specialize in innovative SEO search engine optimization strategies that boost traffic and sales.
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