Realty Executives International is First National Franchisor to Launch Microsoft Tag Technology to Global Network

Document Sample
Realty Executives International is First National Franchisor to Launch Microsoft Tag Technology to Global Network Powered By Docstoc
					Realty Executives International is First National
Franchisor to Launch Microsoft Tag Technology
to Global Network
Marketing-Technology Initiative Marks New Era of Home Buying/Selling Experience

November 02, 2010 04:43 PM Eastern Daylight Time  

PHOENIX--(EON: Enhanced Online News)--Realty Executives International, Inc. announces the launch of its
newest marketing-technology program which offers home buyers and sellers a unique real estate search experience
through the use of Microsoft Tag technology.

The Tag program is just one element of the company’s overall Technology Initiative which plans out to 2020 led by
the company’s chief technology officer, Darrell Smith, notably the co-founder of one of the top ten most
downloaded apps in history. According to Smith, Tag technology is the next step in the evolution of real estate.

“We are making significant investments in online technology platforms,” states Rich Rector, owner and Executive
Chairman of Realty Executives International. “Our Executives (real estate agents) are the go-to Realtors of choice
because they are always ahead of the curve.” 

Realty Executives agents and brokers are incorporating tags (unique graphic codes similar to barcodes) into
marketing materials like property signs, print advertisements and brochures. Consumers scan the codes with a
Smartphone which takes them to a unique landing page to view virtual tours website, etc.

“We know that 93 percent of prospective homebuyers use the Internet to search for real estate,” said Glenn Melton,
chief executive officer of Realty Executive International. “So we are using technology to engage our clients where
they feel most comfortable - online.” 

Through its proprietary Realty Executives TagManager Console powered by Microsoft™, brokers and
agents can manage all steps to utilize Tags – like printing yard signs, creating virtual tours, ecrm, e-mail marketing –
in one online dashboard.

Click here to visit Realty Executives International Owner Rich Rector’s TagManager Announcement Video on
YouTube.

About TagManager

TAG, YOU’RE IT! Go to http://gettag.mobi on your Smartphone and download this free app to see what virtual
tour the barcode in this video takes you on: click here to view video.

About Realty Executives International, Inc.

Realty Executives Internationalis one of the fastest growing real estate franchises in the United States, with nearly
11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices
in 24 countries. For additional company information, call (602) 957-0747 or visit www.RealtyExecutives.com.
Contacts
Alchemy PR
Andrea Kalmanovitz
Cell: 602-980-2040
andrea@alchemyaz.com

Permalink: http://eon.businesswire.com/news/eon/20101102007442/en/Realty-Executives/Realty-Executives-
International/Tags

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:14
posted:11/2/2010
language:English
pages:2
Description: PHOENIX--(EON: Enhanced Online News)--Realty Executives International is the first national franchisor in the U.S. to launch Microsoft Tag Technology to its global network of real estate brokers and agents. img border='0' title='Add to Google' alt='Add to Google' src='http://images.pheedo
EON: Enhanced Online News EON: Enhanced Online News http://eon.businesswire.com
About At EON: Enhanced Online News, we show you how to make your online press release thrive. If you want to drive traffic to your website, generate sales leads, make an announcement, or promote a new product, EON: Enhanced Online News delivers the online visibility that you need. EON: Enhanced Online News powered by Business Wire.