Realty Executives International is First National
Franchisor to Launch Microsoft Tag Technology
to Global Network
Marketing-Technology Initiative Marks New Era of Home Buying/Selling Experience
November 02, 2010 04:43 PM Eastern Daylight Time
PHOENIX--(EON: Enhanced Online News)--Realty Executives International, Inc. announces the launch of its
newest marketing-technology program which offers home buyers and sellers a unique real estate search experience
through the use of Microsoft Tag technology.
The Tag program is just one element of the company’s overall Technology Initiative which plans out to 2020 led by
the company’s chief technology officer, Darrell Smith, notably the co-founder of one of the top ten most
downloaded apps in history. According to Smith, Tag technology is the next step in the evolution of real estate.
“We are making significant investments in online technology platforms,” states Rich Rector, owner and Executive
Chairman of Realty Executives International. “Our Executives (real estate agents) are the go-to Realtors of choice
because they are always ahead of the curve.”
Realty Executives agents and brokers are incorporating tags (unique graphic codes similar to barcodes) into
marketing materials like property signs, print advertisements and brochures. Consumers scan the codes with a
Smartphone which takes them to a unique landing page to view virtual tours website, etc.
“We know that 93 percent of prospective homebuyers use the Internet to search for real estate,” said Glenn Melton,
chief executive officer of Realty Executive International. “So we are using technology to engage our clients where
they feel most comfortable - online.”
Through its proprietary Realty Executives TagManager Console powered by Microsoft™, brokers and
agents can manage all steps to utilize Tags – like printing yard signs, creating virtual tours, ecrm, e-mail marketing –
in one online dashboard.
Click here to visit Realty Executives International Owner Rich Rector’s TagManager Announcement Video on
TAG, YOU’RE IT! Go to http://gettag.mobi on your Smartphone and download this free app to see what virtual
tour the barcode in this video takes you on: click here to view video.
About Realty Executives International, Inc.
Realty Executives Internationalis one of the fastest growing real estate franchises in the United States, with nearly
11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices
in 24 countries. For additional company information, call (602) 957-0747 or visit www.RealtyExecutives.com.