active social networking presence by liveunited

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									WHAT IS WEB ANALYTICS


        Basic Social Media Training




                                      1
What is a Social Network?
      A social network is a social structure made up of individuals
      or organizations called "nodes," which are connected by one
      or more specific types of interdependency, such as
      friendship, kinship, common interest, financial exchange,
      dislike, religious beliefs, etc…
The Importance of Social Networks
• Social networks allow your organization to
  potentially reach an exponential amount of
  new supporters each day.
• Through mass content dissemination and
  relationship facilitation, your message can
  reach a variety of wide audiences, instantly.
There are a lot of social networks….




       Today we’ll focus on the current big two: Facebook & Twitter
Define

                     The Facebook Universe
 Facebook is the premiere social
 network, linking friends, family
 and colleagues.

 •400 Million Active Users
  112 Million Americans

 •50% of active users logon daily

 •35 Million-plus users update
 their statuses daily

 •5 Billion pieces of content posted
 a month

 •Average users spends 55 minutes
 a day on Facebook
Facebook   Facebook: The Basics   Like your
                                  local and
                                   national
                                    UWW.

  1



•Like
•Share



   2                        2


•Comment                          1
Facebook                      Facebook – News Feed

           The “News Feed” — the center column of your FB home page — is
           a constantly updating list of stories from people and pages
           (companies or organizations) that you follow on Facebook.

           The News Feed is how most of your fans will see the content you
           post, unless they visit your profile directly.




           When you like, comment, or share something from your local or
           national United Way, it has a higher chance of showing up in your
           friend’s feeds.
Facebook                        Facebook: Your Profile




    Above is your status box.

    On your profile, you can give United Way a shout out by @ and then typing in
    their name. As you type, Facebook will give you a drop down list to select from.
Facebook                                 Facebook


    You can also share a link (below) to United Way’s website, Twitter account, or
    any other URL. Remember to @ mention them in the top subject box.
 Define

                                The Twittersphere
The total universe of Twitter users and their habits.
Also called the "Twitosphere" and "Twitter verse.”

  Users “tweet” short messages read by their
  followers - micro blogging


  •       100 Million+ Users Worldwide

  •       The 11th Most Visited Website

  •       Over 40 Million Tweets Daily

  •       87% of Americans have heard of
          Twitter, but just 7% (17 million) use it.
Twitter

                 Twitter: The Basics
                                                       Follow
                                                  @Live_United and
                                                    your local on
                                                       Twitter




          •Hashtags: Used to signify a tweet’s subject.
          Examples: #Volunteer, #Homeless, #Education

          •@ Replies: Used to message or mention users in
          your tweets. Example: “I support @Live_United”
Twitter
          Twitter: Hash Tags
Twitter

                     Twitter: Retweeting
          "RT" or "retweeting" is simply taking a twitter post from someone else
          and forwarding (rebroadcasting) it to your followers.
Twitter

                           Twitter Organizing
          Strategy Tip: You can use Twitter directories like WeFollow.com and
          TwitterCounter.com to find the top Tweeters in your local area.

                                                  By doing a bit of research (usually a
                                                  visit to the URL listed in a user’s Twitter
                                                  profile) you can get an email address
                                                  for the user.

                                                  Use these addresses to build a “local
                                                  influencers” list that you treat similarly
                                                  to a press list. Email these users when
                                                  you have a contest or interesting
                                                  content you’d like to promote over
                                                  social media.

								
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