WHAT IS WEB ANALYTICS Basic Social Media Training 1 What is a Social Network? A social network is a social structure made up of individuals or organizations called "nodes," which are connected by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, religious beliefs, etc… The Importance of Social Networks • Social networks allow your organization to potentially reach an exponential amount of new supporters each day. • Through mass content dissemination and relationship facilitation, your message can reach a variety of wide audiences, instantly. There are a lot of social networks…. Today we’ll focus on the current big two: Facebook & Twitter Define The Facebook Universe Facebook is the premiere social network, linking friends, family and colleagues. •400 Million Active Users 112 Million Americans •50% of active users logon daily •35 Million-plus users update their statuses daily •5 Billion pieces of content posted a month •Average users spends 55 minutes a day on Facebook Facebook Facebook: The Basics Like your local and national UWW. 1 •Like •Share 2 2 •Comment 1 Facebook Facebook – News Feed The “News Feed” — the center column of your FB home page — is a constantly updating list of stories from people and pages (companies or organizations) that you follow on Facebook. The News Feed is how most of your fans will see the content you post, unless they visit your profile directly. When you like, comment, or share something from your local or national United Way, it has a higher chance of showing up in your friend’s feeds. Facebook Facebook: Your Profile Above is your status box. On your profile, you can give United Way a shout out by @ and then typing in their name. As you type, Facebook will give you a drop down list to select from. Facebook Facebook You can also share a link (below) to United Way’s website, Twitter account, or any other URL. Remember to @ mention them in the top subject box. Define The Twittersphere The total universe of Twitter users and their habits. Also called the "Twitosphere" and "Twitter verse.” Users “tweet” short messages read by their followers - micro blogging • 100 Million+ Users Worldwide • The 11th Most Visited Website • Over 40 Million Tweets Daily • 87% of Americans have heard of Twitter, but just 7% (17 million) use it. Twitter Twitter: The Basics Follow @Live_United and your local on Twitter •Hashtags: Used to signify a tweet’s subject. Examples: #Volunteer, #Homeless, #Education •@ Replies: Used to message or mention users in your tweets. Example: “I support @Live_United” Twitter Twitter: Hash Tags Twitter Twitter: Retweeting "RT" or "retweeting" is simply taking a twitter post from someone else and forwarding (rebroadcasting) it to your followers. Twitter Twitter Organizing Strategy Tip: You can use Twitter directories like WeFollow.com and TwitterCounter.com to find the top Tweeters in your local area. By doing a bit of research (usually a visit to the URL listed in a user’s Twitter profile) you can get an email address for the user. Use these addresses to build a “local influencers” list that you treat similarly to a press list. Email these users when you have a contest or interesting content you’d like to promote over social media.
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