The Advantages of Internet Technology in a Business
The Advantages of Internet Technology in a Business document sample
Shared by: tvy20041
Agenda for CrossBrand & System Architect Version v2, 20, March, 2008 Business Resilience Objectives IT thinks business - IT Infrastructure and Business Valu Objectives The Job of the Systems Architect Objectives Focus on Data Centers Objectives a for CrossBrand & System Architecture Sessions 0, March, 2008 siness Resilience To explore essential practices which support flexible and available IT Infrastructures thinks business - IT Infrastructure and Business Value To architect and sell IT Infrastructure solutions that demonstrate business value and support client business needs / objectives. e Job of the Systems Architect To exchange knowledge and experiences of different methods and tools used by Systems Architects cus on Data Centers Multiple forces are driving a transformation of the Data Center; learn how to enable and lead this major change ssions Agenda for CrossBrand & System Architecture Sessions Version v2, 20, March, 2008 ed te or e o n Ad rm ity d em tio t nc ia co r ou ) va ed te x ke e le te rip ic le D ak n Tim ea Tit as p Da io or , In sc (B m Bre Sp ss b Co De La Se Trends and Direction Session Business Resilience High Av ailability and Continuous Av ailability approach: architecture and Sy stem z solutions. Disaster Recov ery approach: architecture and High Av ailability, Continuous Av ailability and Disaster Recov ery Christine O'Sulliv an & Sy stem z solutions. CA and DR Sy stem p cBR01 2 Architectures Jocely n Denis solutions. How IT process inf luences CA and DR. Lessons learned by HACoC. Ov erv iew of the High Av ailability Center of Competency mission & of f erings. Testing applications is the most important task in ev ery dev elopment project, especially when using new technologies - but not only then. It is also v ery important to hav e reproducible test cases that run periodically f or maintaining critical applications. This cBR02 Best Practice: Testing Applications in Distributed Env ironments Holger Pov el 2 session will present how we can expand the „classical“ dev elopment test cy cles f or customers by adding f ailov er and negativ e tests. Y ou will learn about best practices and lessons learned f rom sev eral customer situations f or designing and executing these tests. We will f irst giv e a quick ov erv iew about the High Av ailability Center of Competency (HACoC) and its mission and of f erings, including HA assessment on both the technology and IT management processes. We will then establish some key HA def initions / concepts and a summary of key inhibitors and best cBR03 POWER Systems High Av ailability Best Practices Leo Y uHsiang Liu 2 practices based on real customer engagements we conducted worldwide. Finally , we will cov er HA design options (including load balancing, serv er clustering, and data mirroring), and how to take adv antage of the POWER 6 (LPM) and AIX 6 (LAM) f unctions to achiev e y our av ailability goal. IT Optimisation, specif ically Serv er Consolidation, deliv ers the message that a f ew large v irtualised machines can be driv en to much higher utilisation lev els prov iding cheaper and more ef f icient IT serv ices. Historically when we hav e been looking at cBR04 Single, Dual & Multi-site Scenarios for Resilience Chris Milsted 2 a platf orm f or a business application we consider each serv ice separately , but if we consider the IT Optimisation model abov e and consolidate a number of serv ices onto larger machines how does this af f ect out High Av ailability ? Using Reliability Block Diagrams we will explore this. IBM's Internet Security Sy stems strategy against cy ber-threats includes: 1) The lif ecy cle in 4 phases: v ulnerability discov ery , patch av ailability , exploit existence and malware deliv ery ; 2) X-Force strategy to protect ahead of the threat; 3) X-Force holistic research approach. Takeaway s include: 1) cBR05 The 24 hour Vulnerability to Malw are Lifecycle Jean Paul Ballerini 2 Vulnerability discov ery has become commonplace, theref ore prev ention and protection require a holistic approach; 2) Research must driv e new protection technologies; 3) These must be f ocused on multiple engines, at multiple protection points, and lev eraged in multiple products. The popular i5/OS Capacity BackUp edition (ov er 1600 sold) was designed f or true high av ailability implementations and has been expanded accross cBR06 The new CBU Stev en Finnes 2 the Power serv er product line. Learn about the of f ering, how it works, where it's used, how it's used and how to sell it. This is y our chance to engage with the of f ering manager directly . This session presents the recently announced GDPS enhancements. Af ter a quick ov erv iew of the dif f erent GDPS solutions, learn about the added v alue of the Space ef f icient Flashcopy support and the XRC Enhanced Readers support, and f ocus on Axel LIGNY 2 how GDPS now also cov ers distributed cBR07 What's new in GDPS ? env ironments. This cov ers the Open Lun management, and the new Distributed Cluster Management (DCM) f unction, that enables the interconnection between GDPS and GDOC, and also the interconnection between GDPS and Tiv oli® Sy stem Automation Application Manager. Y et another project which migrated more than 40 SAP databases to IBM Sy stem p? No, because this time we were challenged to reach the same lev els of av ailability , v irtualization and automation as the customer was used to on its zSeries mainf rame! It was the f irst time that a 5 Teraby te database f or cBR08 Zero dow ntime on POWER w ith DB2 HADR Andreas Gruber 2 8000 users was run on completely v irtualized resources, network as well as disk. The architectural decisions and the details of the v irtualization are shown along with the perf ormance characteristics of the solution. This setup is a paradigm f or f uture LPAR Mobility implementations. Data Center Management Large or complex projects require an End to End inf rastructure Design including Security , Host Integration, ESB and platf orm selection f or many deploy ment units. The IBM Design Centers network prov ides a technical pre-sales support f or IT cDC01 E2E Infrastructure Design Support w ith IBM Design Centers Denis GRAS 1 Optimization and Business Flexibility (SOA), cov ering middleware, operating sy stems and hardware. This session, which is based on 3 customer cases, demonstrates that y ou can innov ate almost without risk. Green is the hot topic these day s, and the concept is hav ing an impact on the way people think about datacenters. Companies around the world are announcing way s to sav e energy and reduce costs Mon 10:15 by buy ing new hardware, sof tware, and serv ices. Jean-Michel cDC02 How to Optimize Pow er Mgt and Increase Energy Efficiency 2 Y et, there is little guidance on how y ou can take Rodriguez Tues 16:15 action to control energy costs. Projects regarding perf ormance optimization and cost reduction are a part of ev ery day best practices in nearly ev ery area of business. So why not treat energy costs in the same way ? This session will position IBM's Green initiativ es in a competitiv e perspectiv e, and discuss how we can use our Green technology adv antages to dif f erentiate and win against competitors like HP, cDC03 IBM's 'Proj ect Big Green' from a Competitiv e Perspectiv e Michael Weis 2 Sun and Dell. Discussion points will be: 'Green Marketing' - Hy pe v s real innov ation, Green serv er technologies: Processors, Power supply & Cooling technology . Session will cov er cross brand, with major f ocus around competitiv e platf orms Sy stem i/p and x. There are three objectiv es to this session. First: reposition IBM Sy stems Director: what it is and what benef its our customers will f ind when using it. Second: share f eedback receiv ed f rom customers cDC04 IBM Systems Director: A "Must Hav e" for Our Customers Laurent Vanel 1 when presented this solution (pro and con). Third and certainly the most important: start a Pan-IOT f ocus group to share f eedback and progress in the acceptance of IBM Sy stems Director as the must- hav e tool f or our customers. A presentation on the emerging new STG Strategy . The pace of technology adoption has accelerated in ev ery industry . The resulting IT complexity and cost is driv ing many f irms to the breaking point. Our clients need a more sustainable approach f or cDC05 The New Enterprise Data Centre Doug Neilson 2 IT. We recently introduced a new Data Centre model and roadmap f or clients. The ev olution to this "New Enterprise Data Centre" prov ides clients a much more sustainable, ef f icient and dy namic approach to business computing. Customers who hav e large amounts of x86 inf rastructure of ten request help f rom IBM to perf orm serv er consolidation. The answer is usually VMware running on large IBM Sy stem x serv ers or Danny Williams & IBM Blades. Y our presenters hav e experience of cDC06 x86 Architecture Consolidation / Virtualization Method 2 Andy Jenkins designing and implementing many x86 v irtualization solutions. Their objectiv e is to make lif e easier f or people when designing x86 v irtualization solutions by prov iding a methodical approach f ull of reusability . IT thinks business - IT Infrastructure and Business Value Besides today ‟s challenges f or an IT Manager to control their Inf rastructure and deliv er more ef f icient and ef f ectiv e IT Serv ices, there is an upcoming demand f or Serv ice Management solutions that prov ide Business Executiv es with the Bridging the Gap betw een IT Serv ice Management and tools to align their business goals with IT processes cBV01 Dirk Sperner 2 f or improv ed perf ormance and results of their Business Business Serv ices. This lecture shows how to extend existing Sy stems Management solutions by integrating Business Serv ice Management (TBSM) to prov ide an integrated v isualization of inf rastructure and business serv ices related inf ormation. Many SAP customers are looking f or a v irtualized inf rastructure to prepare f or a f uture SOA (ESA) based application inf rastructure. The reason f or this is to be more f lexible, more competitiv e and to decrease the cost of ownership in large cBV02 Business Adv antages of SAP Solutions for General Business Uwe Schmidt 2 env ironments. IBM has a lot of competence in this area and is able to deliv er best of breed technology . Business partners are able to pick this up and deliv er solutions at an acceptable price, which will be demonstrated with an IT optimization project at a customer in Germany . Using experience f rom many successf ul large and complex benchmark projects, this presentation f ocuses on the lessons learned in each of the stages of gathering requirements, designing architecture & tests, executing and closing the cBV03 Business Value of v ery Large & Complex Benchmarks Herv é Sabrié 2 activ ity . It highlights the reasons why a large benchmark should be considered when there is a v ery challenging sales opportunity . Examples will be taken f rom existing large and complex benchmarks perf ormed in recent y ears across a v ariety of industries (telco, automotiv e, retail). A large Russian industrial customer chose IBM Inf rastructure to modernize their IT env ironment and allow f or ISV applications to f ulf il their business and non-f unctional requirement (NFR) needs. This session will cov er the context, the f indings and the Pierre DEJEAN, resulting roadmap f or inf rastructure improv ement. cBV04 Design, Architecture and Management of a Modern Datacenter 2 We will explain the ev olution of customer IT Aleksey USANOV requirements to sustain ev olv ing business needs and their ref lection on the IT inf rastructure design. We will detail the IBM team approach, the assessment methodology used and the results achiev ed to meet HA, DR and Sy stems Management expectations. In the current digital age a serious challenge is starting to get attention: how to make sure digital data created today is still accessible AND understandable af ter 20, 50 or ev en more y ears. This presentation will show y ou how a true cBV05 Digital Archiv es for our Grandchildren Christian Bosman 1 innov ativ e solution is born by collaboration. Y ou will learn about the approach towards a 100 y ear archiv e f or a real customer; how working closely with the customer is v ital to make us and them understand the real challenges. Inf ormation preserv ation is a great opportunity f or team IBM. This session will giv e a brief ov erv iew about IBM Sy stems solutions f or SAP including recent project examples and hot topics f or 2008: What are the business needs that are addressed by the current SAP Business Suite? What are the rough architectural basics of SAP‟s Enterprise Serv ice- cBV06 DO MORE and BE BOLD w ith SAP and IBM Infrastructure Thomas Hebert 1 Oriented Architecture (Enterprise SOA) and its technological base – Netweav er? What are the ty pical requirements that result f or IBM Sy stems inf rastructures? What are the IBM Sy stems inf rastructure play s f or SAP in 2008 to succeed with existing customers and to win new business? SAP is a key ISV f or IBM. Both companies already share a large customer base, and also new business potential. Bey ond the well-known R/3 ERP sy stem, SAP has dev eloped a broad portf olio of SAP business applications f or enterprises of any cBV07 Introduction to SAP Business Solutions and Middlew are Matthias Koechl 1 size. With the SAP NetWeav er technology lay er, SAP also entered the middleware market. This session will prov ide y ou with an ov erv iew on the terminology , structure, and architectures of the SAP application and middleware portf olio. The IT Optimization initiativ e aims to lev erage IBM capabilities to help large customers transf orm their IT inf rastructure f or more f lexible support of business applications while controlling costs and complexity . Technical assets hav e been dev eloped to assist practitioners along the way : a series of cBV08 IT Optimization Architecture & Blueprints Y ann Guerin 2 blueprints with bundling of technologies and methods to be used as improv ement steps and a ref erence architecture to guide the implementation process towards optimization. The purpose of this talk is to present these assets and illustrate their use and v alue in real customer cases. This is the true story of the design and implementation of one of the biggest SAP inf rastructure solutions ev er done. A huge and div erse customer IT env ironment was consolidated, cBV09 Practical SAP Virtualization Mike Ghoraishi 2 while working with almost ev ery conceiv able IBM organization, onto a massiv e, leading edge and innov ativ e inf rastructure, while keeping the agreed schedule and making sure the bev erages could be sold and deliv ered. All new rules to build the best and most v aluable inf rastructure f or Business Intelligence and Perf ormance Management Solutions ( IBM Balanced Warehouse, Oracle Optimized Warehouse, SAS, cBV10 Sizing BI/PM Sol - IBM Balanced WH - Oracle Opt WH - etc. Nathalie Musquin 2 SAP, Cognos, etc..), taking adv antage of technology f or p, x, i, and storage. All the adv antages of our solutions against the new and old comers such as Teradata, Netezza, Data Allegro, etc... For ov er twenty y ears, doubts hav e been raised by many scholars on the usef ulness of IT inv estments. This is due to the f act that while some f irms were reaping real benef its f rom IT, most of them were actually wasting their money . This period, characterized by the "good enough" approach, has most likely come to an end. IBM Corporate Strategy believ es that af ter the Dot Com bubble burst, IT industry entered a new phase in which the capability to deliv er business benef its A Rigorous Approach to Designing IT Infrastructures w ith the Mauro Gatti, play s a crucial role. In this new phase, rigorous, cBV11 2 WASFO Tool Salv atore Morsello scientif ic approaches are required to meet our client's needs. In this presentation the attendees will see how the specif ic problems of model selection and capacity planning of to-be-v irtualized serv er f arms of Intel-based serv ers were solv ed through the dev elopment, in collaboration with two univ ersities, of the WASFO tool. This presentation complements the "Workload Analy sis f or Serv er Farm Optimization (WASFO) tool" presentation in the Sy stem x track where a detailed explanation of how to use of the tool is prov ided. Job of the Systems Architect Technical leaders at our customers ask IBM hard questions f rom time to time, like: "why are we still running a mainf rame?" Such questions present an opportunity to get inv olv ed in an analy sis of customer workloads and costs. This session outlines a general approach to helping y our cSA01 Approaches to Platform Selection Toby Thurston 2 customer dev elop an objectiv e platf orm selection process. Topics include: setting up and managing a study , f inancial analy sis, workload analy sis, projectiv e modelling & presenting the f indings. This session is f or Sy stems Architects and any one interested in engaging customers without a narrow brand f ocus. This internal session will f irst report on a large project (SMA - Simplif ied Mainf rame Appliance) with Daimler. Its goal was to re-position the mainf rame at Daimler, design a new and much more ef f icient mainf rame inf rastructure and to deliv er a PoC in the PSSC Montpellier. Then, we will talk about the cSA02 Collaboration of Systems Architects and Technical Adv isors Jan-Rainer Lahmann 2 resulting, v ery close collaboration of the Technical Adv isor in the IA Daimler and the Sy stems Architect who was SMA lead architect. Many joint initiativ es hav e been started since - f rom a comprehensiv e Technical Account Plan, Database Consolidation, SOA inf rastructure to an Academy conf erence. Being "born" in the IT industry as an IT Specialist, f ocusing mostly on technology components and attributes, is no longer a v alid option to be successf ul in the market, where clients demand IT solutions that support their business activ ities. This session f ormulates ideas and methods on how cSA03 From Component Selling to Solution Selling Jos Vermaere 2 Sy stems Architects can capitalize on our existing skills and established maturity to dev elop the solution creation process as a natural roadmap in our prof ession. This presentation is based on personal experience in the f ield, where a team- based approach has prov en ef f ectiv e. The General Business Technical Bridge is a Cross- Brand STG Business Sy stems Technical Sales methodology to identif y new quality opportunities in General Business (GB) Enterprise Accounts. Potential customers are qualif ied by establishing a Petter Sommerf elt customer prof ile using a simple Nomination Form cSA04 General Business Technical Bridge Methodology and Thomas 1 process and opportunities are identif ied in a Standaert technical workshop with the customer driv en by the Sy stem Architect aligned to the Territory . This session will prov ide y ou with an ov erv iew of the methdodology and experiences f rom the STG technical teams in the IMTs that hav e executed this successf ully The Global Technology Outlook (GTO) is the IBM Research v ision of the f uture f or inf ormation technology . The GTO includes f orecasts of base technology trends and how we expect those trends cSA05 Global Technology Outlook 2008 Claude Riousset 2 to come together to enable new uses and capabilities f or inf ormation technology . We will cov er selected parts of the recent GTO 2008 that apply well to Sy stems Architect role and to Data Center f uture. Many apes can use a tool. All apes can express their f eelings and one species of ape is rumoured to be able to communicate complex abstract ideas ef f ectiv ely . Hav e y ou met this ape in IBM? How many presentations hav e y ou been to that were of cSA06 Goldilocks Demonstrates how to kill w ith Pow erpoint Alan Freeland 1 no relev ance to y ou? How many documents hav e y ou struggled to understand. Get a f resh insight into communicating ef f ectiv ely , f eel empowered to bring y our personality to work, along the way learn about h/w v irtualisation and how the IT industry has been selling the wrong size sy stems f or y ears. Corporations lev erage IT sy stems to improv e and innov ate business processes and business models. For those corporations, it is important to create a long-lasting application architecture to f ulf ill f unctional requirements f rom the business. To be sucessf ul, the non-f unctional requirements (NFR) cSA07 Infrastructure Architecture Thomas Harrer 2 f rom the business need to be addressed as well. Inf rastructure Architecture addresses these NFRs. This session will analy ze and position Inf rastructure Architecture at the core of the job of a Sy stems Architect related to experiences f rom v ery large inf rastructure projects in the banking industry . IBM customers expect f ar more f rom us than pure technical skill. The purpose of this session is to cSA08 It's not all about the technology Danny Williams 2 open the audience's ey es to the nature of the changes IBMers enable within customers, and how to make ev ery one's liv es easier. This session will prov ide y ou with insight into a f ramework that explores solution, method, process and organisational gaps that can occur in IT projects and shows y ou how to use it to understand y our own situation, y our own responsibilities and how to cSA09 Mind the Gap! (Building bridges w ithin IT organisations) James Taulbut 2 identif y deliv ery tasks and deliv erables. It will show y ou how to use the f ramework to understand existing and potential inhibitors to integration of the total solution, f rom the point of v iew of y our own responsibilities and y our current point in the solution lif ecy cle, and create solutions to close those gaps. Introduction into the job role of Sy stems Architect. Learn what capabilities are required to be a Danny Williams, successf ul Sy stems Architect. Rev iew the cSA10 New into Systems Architect Job Role 1 recommended training f or Sy stems Architects. Volker Kuhm Discov er which methods we use and why . Solution Design and platf orm selection methods will be cov ered. 275d5bcf-6ef8-45ed-9c4c-d2c95b048be5.xls 4/34 11/2/2010 ed te or e o n Ad rm ity d em tio t nc ia co r ou ) va ed te x ke e le te rip ic le D ak n Tim ea Tit as p Da io or , In sc (B m Bre Sp ss b Co De La Se One IBM challenge in our global market is how to deliv er the best possible Client Value in a div erse and global team. IBM has rebuilt its engagement model f rom a Sales and Solution Design perspectiv e (TeAMethod) and put all the pieces together to include all Lines of Business throughout an engagement cy cle and across the complete v alue creation cy cle. This session will prov ide a background on the changes and how IBM is transitioning to “client-centric” v alue model. Our f ocus will be the more practical attributes of CVI and its implication on the way we collaborate. Holger M Wittmann & This session will then go onto explain what cSA11 Driv ing Client Value w ith IBM's New Solution Design Method 1 Charles Dean-Hughes TeAMethod is and how it relates to: - Unif ied Method Framework (UMF) f ormerly IBM Global Serv ices Method (IGSM) - Client Value engagement Method (CVeM) f ormerly Signature Selling Method (SSM) - World Wide Project Management Methodology (WWPMM) - How it relates to IBM Global Serv ices deliv ery management sy stems such as AMSMS & OPAL. Once the scene is set we will cov er the work products that are def ined under TeAMethod and how they can be used in an engagement, including a short description of each work product with some We hav e all been in the situation when a solution design is complete but is ultimately not attractiv e to the customer. The price may be too high or the complexity too great. The Solution Optimization (SOP) technique addresses this (including platf orm Heather Dunlop- selection and TCO), apply ing a community of cSA12 Solution Optimization - w inning in the marketplace 2 Jones experience in a methodical way . Experience to date demonstrates SOP y ields cost reductions of 15% on av erage, and it is an integral part of the new CVI solution design process. This session introduces the latest v ersion of SOP, how to lev erage it, and how it can help y ou to win in the marketplace. This Session describes a practical method to compare dif f erent platf orms (including Mainf rames) using the Total Cost of Ownership concepts. Dif f erent av ailable tools are cov ered. Sev eral real customer cases are f ully described. This session is cSA13 TCO Methods & Tools for Mainframes -Customer Cases Angelo Barbarino 3 f ocused on Sy stem z f or workloads retention and growth, but such methodology could be used "any to any ". Only IBM Tools are described. Capacity Planning and cross platf orm sizing concepts are cov ered. The session is based on real lif e customer experiences. The objectiv e of this session is to prov ide all Sy stems Architects with a lev el-set on IBM's corporate IT Optimization strategy and sales & marketing approach. This will include v irtualization Y ann Guerin & Danny & consolidation, energy ef f iciency , business cSA14 The one and only official IBM IT Optimization Strategy 2 Williams resilience & security , and sy stems management. Unlike many other initiativ es within IBM, this is a cross-IBM strategy and we will explain how we are working with all parts of IBM to create a common v ision f or the New Enterprise Data Centre. This session will help y ou understand the 'CIR' approach : what is behind the name 'Component Inf rastructure Roadmap', what it means to use this approach, what ty pe of study can be done, how long it takes to do it, who can help y ou do it, who Eric Aquaronne, has already done it, what clients does this f it ? see cSA15 Use a CIR approach to farm more business at clients 1 Giov anni Mariani examples... And more important how y ou can use the study outcome : projects / roadmaps, to driv e more business with y our clients using a solution approach that either will support their strategic plan or will show tough leadership to 'purchasing oriented' clients. Agenda for CrossBrand & System Architecture Sessions Version v2, 20, March, 2008 275d5bcf-6ef8-45ed-9c4c-d2c95b048be5.xls 5/34 11/2/2010 275d5bcf-6ef8-45ed-9c4c-d2c95b048be5.xls 6/34 11/2/2010 275d5bcf-6ef8-45ed-9c4c-d2c95b048be5.xls 7/34 11/2/2010 275d5bcf-6ef8-45ed-9c4c-d2c95b048be5.xls 8/34 11/2/2010 275d5bcf-6ef8-45ed-9c4c-d2c95b048be5.xls 9/34 11/2/2010 Monday April 14 CrossBrand - Architecture Room Name / Dublin (80) London (50) Cardiff (50) Edinburgh (50) Capacity cBV01: Bridging the Gap cBR01: High Availability, cSA06: Goldilocks cBV03: Business Value between IT Service Continuous Availability 8:30-09:45 Demonstrates how to kill of very Large & Complex Management and and Disaster Recovery with PowerPoint Benchmarks (R: F) Business (R: Th) Architectures (R: W,Th) Christine O'Sullivan, Jocelyn Speaker Name Alan Freeland Dirk Sperner Hervé Sabrié Denis 9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building cBR02: Best Practice: cBV04: Design, cSA05: Global cDC02: How to Optimize Testing Applications in Architecture and 10:15 - 11:30 Technology Outlook 2008 Power Mgt and Increase Distributed Environments Management of a Modern (R: F) Energy Efficiency (R: Tu) (R: W) Datacenter (R: Tu) Pierre DEJEAN, Aleksey Speaker Name Claude Riousset Holger Povel Jean-Michel Rodriguez USANOV 11:30 -11:45 Break (15 minutes) cDC03: IBM's 'Project Big cSA14: The One and cBR03: POWER cBV07: Introduction to Green' from a 11:45 - 13:00 Only Official IBM IT Systems High Availability SAP Business Solutions Competitive Perspective Optimization Strategy Best Practices (R: W) and Middleware (R: W) (R: W) Speaker Name Yann Guerin, Danny Williams Leo YuHsiang Liu Michael Weis Matthias Koechl Lunch (w/ Solution Center Open) 11:45 - 13:00 Room: Pavilion 2 cDC01: E2E cBR04: Single, Dual & cBV06: DO MORE and cSA07: Infrastructure Infrastructure Design 14:30 - 15:45 Multi-site Scenarios for BE BOLD with SAP and Architecture Support with IBM Design Resilience (R: W) IBM Infrastructure (R: W) Centers (R: Th) Speaker Name Thomas Harrer Chris Milsted Denis GRAS Thomas Hebert 15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building cDC06: x86 Architecture cBV02: Business cSA12: Solution cBR05: The 24 hour Consolidation / Advantages of SAP 16:15 - 17:30 Optimization - winning in Vulnerability to Malware Virtualization Method Solutions for General the marketplace (R: Tu) Lifecycle (R: W) (R: W) Business (R: W) Speaker Name Heather Dunlop-Jones Jean Paul Ballerini Danny Williams, Andy Jenkins Uwe Schmidt 17:30-19:30 TAPAS NIGHT in the Solution Center Data Center IT thinks business - IT Job of Systems Business Resilience Management Infrastructure and Architect Business Value Bracketed entries, (R:xx) in each box identify the repeat day for the session CrossBrand - Architecture Tuesday April 15 General Keynote / Opening Session 8:30-09:45 Room: Pavillon 2 9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building Plenary Session Enterprise Systems, Business Systems and Industry Solutions 10:15 - 11:30 Room: Pavillon 2 11:30 -11:45 Break (15 minutes) Architects attend the Platform Plenary session of their choice 11:45 - 13:00 Lunch (w/ Solution Center Open) 13:00-14:30 Room: Pavilion 2 Room Name / Dublin (80) London (50) Cardiff (50) Edinburgh (50) Capacity cBV04: Design, cSA12: Solution cDC05: The New cBR06: The new CBU Architecture and 14:30 - 15:45 Optimization - winning in Enterprise Data Centre (R: (R: W) Management of a Modern the marketplace (R: M) Th) Datacenter (R: M) Pierre DEJEAN, Aleksey Speaker Name Heather Dunlop-Jones Steven Finnes Doug Neilson USANOV 15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building cSA04: General cBR08: Zero downtime on cDC02: How to Optimize cBV05: Digital Archives for 16:15 - 17:30 Business Technical POWER with DB2 HADR Power Mgt and Increase our Grandchildren (R: Th) Bridge Methodology (R: Th) Energy Efficiency (R: M) Petter Sommerfelt, Thomas Speaker Name Andreas Gruber Jean-Michel Rodriguez Christian Bosman Standaert 17:30-18:30 HAPPY HOUR in the Solution Center Data Center IT thinks business - IT Job of Systems Business Resilience Management Architect Infrastructure and Business Value Bracketed entries, (R:xx) in each box identify the repeat day for the session Wednesday April 16 CrossBrand - Architecture Room Name / Dublin (80) London (50) Cardiff (50) Edinburgh (50) Capacity cBR05: The 24 hour cSA15: Use a CIR cBV07: Introduction to 8:30-09:45 cSA10: New into SA Job Vulnerability to Malware approach to farm more SAP Business Solutions Lifecycle (R: M) business at clients and Middleware (R: M) Eric Aquaronne, Giovanni Speaker Name Danny Williams, Volker Kuhm Jean Paul Ballerini Mariani Matthias Koechl 9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building cBR02: Best Practice: cSA11: Driving Client cDC04: IBM Systems cBV06: DO MORE and Testing of Applications in 10:15 - 11:30 Value with IBM's New Director: A "Must Have" BE BOLD with SAP and Distributed Environments Solution Design Method for Our Customers (R: F) IBM Infrastructure (R: M) (R: M) Holger Wittman, Charles Dean- Speaker Name Holger Povel Laurent Vanel Thomas Hebert Hughes 11:30 -11:45 Break (15 minutes) cDC03: IBM's 'Project Big cBV02: Business cSA03: From Component cBR03: POWER Green' from a Advantages of SAP 11:45 - 13:00 Selling to Solution Selling Systems High Availability Competitive Perspective Solutions for General (R: Th) Best Practices (R: M) (R: M) Business (R: M) Speaker Name Jos Vermaere Leo YuHsiang Liu Michael Weis Uwe Schmidt Lunch (w/ Solution Center Open) 13:00 - 14:30 Room: Pavilion 2 cDC06: x86 Architecture cSA01: Approaches to cBR06: The new CBU Consolidation / cBV09: Practical SAP 14:30-15:45 Platform Selection (R: Th) (R: Tu) Virtualization Method Virtualization (R: F) (R: M) Speaker Name Toby Thurston Steven Finnes Danny Williams, Andy Jenkins Mike Ghoraishi 15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building cBR01: High Availability, cBV10: Sizing BI/PM Sol - cBV11: A Rigorous cSA13: TCO Methods & Continuous Availability IBM Balanced WH - Approach to Designing IT 16:15 - 17:30 Tools for Mainframes - and Disaster Recovery Oracle Opt WH - etc. (R: Infrastructures with the Customer Cases Architectures (R: M,Th) Th) WASFO Tool (R: Th) Christine O'Sullivan, Jocelyn Speaker Name Angelo Barbarino Nathalie Musquin Mauro Gatti, Salvatore Morsello Denis 18:00 - 23:00 CONFERENCE NETWORKING DINNER Data Center IT thinks business - IT Job of Systems Business Resilience Management Infrastructure and Architect Business Value Bracketed entries, (R:xx) in each box identify the repeat day for the session Thursday April 17 CrossBrand - Architecture Room Name / Dublin (80) London (50) Cardiff (50) Edinburgh (50) Italica (423) Capacity cBV01: Bridging the Gap cBV11: A Rigorous cSA02: Collaboration of between IT Service cBR07: What's new in Approach to Designing IT 8:30-09:45 Systems Architects and Management and GDPS? (R: Fr) Infrastructures with the Technical Advisors Business (R: M) WASFO Tool (R: W) Speaker Name Jan-Rainer Lahmann Dirk Sperner Axel LIGNY Mauro Gatti, Salvatore Morsello 9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building cBR08: Zero downtime on cSA03: From Component cBV05: Digital Archives cSA08: It's not all about 10:15 - 11:30 POWER with DB2 HADR Selling to Solution Selling for our Grandchildren the technology (R: Tu) (R: W) (R: W) Speaker Name Danny Williams Andreas Gruber Jos Vermaere Christian Bosman 11:30 -11:45 Break (15 minutes) cBR01: High Availability, cBV10: Sizing BI/PM Sol - cDC01: E2E Infrastructure cSA01: Approaches to Continuous Availability IBM Balanced WH - 11:45 - 13:00 Design Support with IBM Platform Selection and Disaster Recovery Oracle Opt WH - etc. (R: Design Centers (R: M) Architectures (R: M,W) W) Christine O'Sullivan, Jocelyn Speaker Name Toby Thurston Denis GRAS Nathalie Musquin Denis Lunch 13:00 - 14:30 Room: Pavilion 2 cSA09: Mind the Gap! cBR04: Single, Dual & cDC05: The New cBV08: IT Optimization 14:30 - 15:45 (Building bridges within IT Multi-site Scenarios for Enterprise Data Centre Architecture & Blueprints. organisations) (R: Fr) Resilience (R: M) (R: Tu) (R: W) Speaker Name James Taulbut Chris Milsted Doug Neilson Yann Guerin 15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building 16:15 - 17:30 Speaker Name Data Center IT thinks business - IT Job of Systems Cross Brand & Business Resilience Management Infrastructure and Architect Systems Architecture Business Value Plenary Bracketed entries, (R:xx) in each box identify the repeat day for the session CrossBrand - Architecture Friday April 18 Room Name / Dublin (80) London (50) Cardiff (50) Edinburgh (50) Capacity cSA09: Mind the Gap! cBV08: IT Optimization cBR07: What's new in cBV09: Practical SAP 8:30-09:45 (Building bridges within IT Architecture & Blueprints. GDPS? (R: Th) Virtualization (R: W) organisations) (R: Th) (R: Th) Speaker Name James Taulbut Axel LIGNY Yann Guerin Mike Ghoraishi 9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building cSA05: Global cDC04: IBM Systems cBV03: Business Value of 10:15 - 11:30 Technology Outlook 2008 Director: A "Must Have" very Large & Complex (R: Mo) for Our Customers (R: W) Benchmarks (R: M) Speaker Name Claude Riousset Laurent Vanel Hervé Sabrié 11:30 -11:45 Break (15 minutes) 11:45 - 13:00 Speaker Name 13:00 - 14:00 Departing Lunch Thank You for attending the 2008 STC Event. Have a safe trip home and we hope to see you again next year. IBMer Speaker Name (Last, First) 1 Aquaronne, Eric 2 Ballerini, Dr. Jean Paul 3 Barbarino, Angelo 4 Bosman, Christian 5 Dean-Hughes, Charles 6 Dejean, Pierre 7 Denis, Jocelyn 8 Dunlop-Jones, Heather 9 Finnes, Steven 10 Freeland, Alan 11 Gatti, Mauro 12 Ghoraishi, Mike 13 Gras, Deni 14 Gruber, Andreas 15 Guerin, Yann 16 Harrer, Thomas 17 Hebert, Thomas 18 Jenkins, Andy 19 Koechl, Matthias 20 Kuhm, Volker 21 Lahmann, Dr. Jan-Rainer 22 Ligny, Axel 23 Liu, Leo 24 Mariani, Giovanni 25 Milsted, Chris 26 Morsello, Salvatore 27 Musquin, Nathalie 29 Neilson, Doug 30 O'Sullivan, Christine 31 Povel, Holger 32 Riousset, Claude 33 Rodriguez, Jean-Michel 34 Sabrié, Hervé 35 Schmidt, Uwe 36 Sommerfelt, Petter 37 Sperner, Dirk 38 Standaert, Thomas 39 Taulbut, James 40 Thurston, Toby 41 Usanov, Aleksey 42 Vanel, Laurent 43 Vermaere, Jos 44 Weis, Michael 45 Williams, Danny 46 Wittman, Holger Biography Dr. Jean Paul Ballerini is currently Senior Technology Solutions Expert for the entire EMEA region, as well as being the EMEA spokesperson for X-Force. As a PhD student in Computer Science and Law, he worked as a research assistant at Bologna, Modena and Reggio Emilia universities, as well as the Federal Institute of Technology in Zurich. Dr. Ballerini joined Internet Security Systems in April 2000. After a short period he became a certified trainer both for product and for non-product oriented courses. His language skills have allowed him to welcome customers, partners and students of several European and North African countries in their local language. His expertise extends from ISS technologies to general security principles and best practice, from the writing of security policies to measurement of compliance. Jean Paul is CISSP and PCI QSA certified. Angelo Barbarino is a Senior Certified It Specialist in the role of Systems Architect for the Systems and Technology Group in IMT Italy (SW IOT). Since 1997, he has worked in the area of infrastructure optimization related to servers and storage. A member of TEC Italy since 2003, he has recently been appointed as a zChampion. Since 2005, he has served as an adjunct professor for several Italian Universities, where he teaches regular classes about Mainframes and Platform Selection criteria. Recently, he published a student book in Italian language (IBM funded). As Systems Architect during the last six years, he has successfully completed many TCO studies in SW IOT. He has recently focused his activity on System z by using TCO Methodology to retain workloads and push new applications to mainframes. He is also a member of the zChampions TCO WW community and SWIOT Christian Bosman (1969, The Netherlands) holds a Bachelor of Engineering degree in Electrical Engineering. He has over 13 years of experience in IT and always focused on translating technology into business value. In 2001 he joined IBM STG and became a Storage IT Specialist in a time where LTO Ultrium was introduced to the world. Soon he was hooked on tape, optical and data retention solutions and supported all tape deals in The Netherlands. Christian is an IBM certified professional (High End Tape) and co-author of the redbook “Information Lifecycle Management Best Practices Guide”. Currently he is responsible for tape solution marketing in IMT BeNeLux and involved with a long term preservation project at a national library. Christian is married, has a daughter and loves travel and photography. Charles Dean-Hughes is an Infrastructure Architect, working as a Systems Architect at IBM. He began his IT career in a small software house in 1989, where he gained a broad range of skills from Consultancy and Analysis to Support and Building systems for PCs and UNIX. He progressively took on more senior roles, moving up to Technical Design Authority and Lead Architect within services bids and projects. He is an experienced JAD (Joint Application Definition) facilitator, and points to his ability to merge technical and soft skills to deliveran IBM Certified Senior IT Architect working in the IBM Europe New Pierre is successful projects. Technology Center in Montpellier-France. He has twenty eight years of Jocelyn DENIS is a Certified IT Specialist, member of the Products and Solutions Support Center at Montpellier, France. After 3 years in IBM internal data center as MVS automation specialist and 12 years in a Branch Office working for System z customers, Jocelyn moved to the PSSC lab where he spent 6 years as System z Benchmark Technical Leader and 1 year as SAP System z pre-sales technical support. Currently he is System z engagement leader in the High Availability Center of Competency (HACoC-Europe) since end of 2006. Heather Dunlop-Jones is an Executive IT Architect with a background in hardware and software infrastructure architecture, and a specialisation in performance engineering and capacity planning. For the last few years she has been working on large-scale architectures, either for enterprises or for large Systems Integration bid and delivery programmes. The current focus of her customer facing work is the design and implementation of technical Design Authorities, and their use to govern and deliver architectures, and improve delivery effectiveness. She is co-lead of the Solution Optimisation and Re- Use Engineering content area for IBM's WW Asset Architecture Board, and is an external lecturer and consultant to the University of York and the University of Manchester in the UK. Steven Finnes has spent several years in IBM spanning research and development in electron optics, to basic product design including the first AS/400 processor, memory and I./O processors. As the chief engineering manager for I/O and storage, he and his team brought the first Raid5 product offering to market in the early 90‟s. He‟s been involved in the iSeries High Availability core leadership team for 10 years and is currently the Power Systems high availability offering product manager responsible for HACMP, HASM and the CBU offering. Alan joined IBM in 1990 to assist with the introduction and support of IBM's first serious Unix systems. Alan moved into cross brand technical management roles and now manages the UK cross brand STG Pubic Sector technical team and leads the UK Systems Architect community. Alan is passionate about IBM having the best technical professionals in the industry. He was chair of an IT Specialist profession board for five years. He has run workshops on effective writing and regularly coaches specialists and Architects on writing white papers and is the author of the Field Guide to Technical Leadership. Best of all Alan is not a showman, has a poor memory for names, does not have a classics degree and is mildly dyslexic. If Alan can present effectively then anyone can. Mauro Gatti holds a doctorate in Physics. He has twelve years of IT experience with specific focus on SAP, server consolidation and grid computing. He is the author of several scientific publications in physics and IT; as well as a few redbooks. Mauro has been the leader of one IBM Academy study, and core team member of five other IBM Academy studies. He has been the IT Architect of tens of projects all over Europe. Mike Ghoraishi is an IBM certified Senior IT Architect, whose 16 years of experience include more than 12 years working with SAP components and architecture. He has functioned in a variety of technical leadership roles, including Principal/Leader for the Swedish SAP Basis Team, Champion/Principal for the Swedish SAP Business, leader of the IBM EMEA SAP Center of Technical Excellence, Solution Manager for SAP Infrastructure business in Nordics area, and is currently the Nordics SAP Infrastructure Services Advocate. After 12 years working for a large CSI in the Financial Sector, Denis Gras joined IBM and the EMEA pre-sales Products & Solutions Support Center (PSSC). He has a background of IT Architect and Senior Project Manager and is currently leading SOA and IT Optimization projects as an IT Architect at the European Design Center. Yann is an Infrastructure Architect on IT Optimization at the Europe ITO Customer Engagement Lab; a role he started in 2003 by assisting customers in adopting Grid and Virtualization technologies to build Infrastructure Solutions. Yann has 19 years experience in IT, starting at IBM as a specialist of UNIX platforms, he then conducted several IBM technical programs in Europe in the areas of Linux and Internet Technologies. Prior to his current position, he managed the ITSO (redbook factory) for System z and Lotus in Poughkeepsie for 3 years. Thomas Harrer is a Systems Architect and Senior IT Architect in Germany. Actually, he is responsible for the infrastructure architecture of clients from the savings banks syndicate. Thomas Harrer is member of the Technical Expert Council Central Region. In 2007, he led a TEC workgroup and coauthored an IBM Academy Affiliate Report on "Next Generation of Utility Computing". He is used to create innovative solutions based on industry knowledge and deep client insight by bridging business and technology aspects. Thomas has become a trusted advisor and infrastructure architect for corporations like Sparkassen Informatik, Allianz, AMB Generali, HVB Unicredit, GAD, FIDUCIA, Commerzbank and others. Thomas Hebert is an experienced Systems Architect focused on infrastructure projects for SAP solutions since 1997. Moving from a history with physics and a post-doc assignment with IBM Research in Almaden, he joined IBM Sales & Distribution in 1992. As SAP Infrastructure Architect today he is responsible for projects on all IBM Systems platforms with small, medium and large enterprise customers implementing new or upgrading their existing SAP Andy is a Systems Architect within IBM Systems and Technology Group. He was been working for IBM since May 2000 and has built up a proven track record of success in various technical and management focussed roles within both IBM Global Services and IBM Systems and Technology Group. Andy's current role as a Systems Architect is a senior client facing role which involves having a wide range of technical, leadership and management skills which are used to influence at all levels within the client organisation. He is responsible for representing IBM's technology and strategy across all IBM's Hardware brands, designing IT architectures, running and planning projects with clients as well as solving client IT problems. He is often sought by the client team to assist on complex and difficult opportunities where "trusted" advice and guidance is required. Andy is currently working in IBM General Business where he has been focussing on x86 virtualization / simplification and consolidation solutions. Over the last two years Andy has led the technical sales activities for numerous x86 solutions, many of which have been IBM Matthias Koechl, Technical Marketing System p platforms for SAP and Senior IT Architect, joined IBM D&R Boeblingen in 1984 as a development engineer. He also worked for IBM industry and sales organizations as a Systems Engineer and sales representative. His experiences include System z and System p in both technical/scientific and commercial environments. His customer responsibility covered manufacturing and financial industry as well as the General Business segment. In 1999, he joined the IBM SAP International Competence Center. Matthias now holds a position as Senior Technical Marketer for the System p brand covering both AIX and Linux on POWER. His responsibility is enablement and alignment of technical development between SAP and IBM POWER platforms. In parallel, he is in charge for worldwide 3rd level presales support performing sales and partner education, and briefings for key customers. Dr.Jan-Rainer Lahmann currently works as a Systems Architect in STG Systems Sales consulting IBMs large customers on infrastructure topics. His focus is on consolidation, virtualization, sizing and on the Mainframe. After driving the z/Linux technical community in Germany for some years he led several large infrastructure design projects - ranging from consolidation on VMware and z/VM, a Siebel infrastructure on AIX for 20.000 users, to the innovative re-hosting project on z/OS described in this presentation. Axel Ligny has worked in the zSeries area for 18 years, and specifically in GDPS for more than 6 years. He is the team leader of the GDPS Solution Test Team in Montpellier, France. The team mission is to test the different Hardware (System z, Storage, etc...) and Software (GDPS code, z/OS, System Automation, etc...) included in the different GDPS solutions. Leo Liu is a certified Engagement Leader and System p Specialist at the High Availability Center of Competency. He received a PhD degree in Computer Science from Penn State University. He is also PMI and ITIL certified. He was the System Availability Leader for a key bank in China, and led an HACMP pilot which was successfully deployed in 2006. Leo co-authored with Grant McLaughlin, Daniel DeGroff and Ken Fleck, an IBM System Journal paper " Power Systems and Availability: How the Next Generation of Hardware and Software Will Advance the State of the Art in IT Availability", to be published in 2008. Chris is currently working as the STG Solution Architect for Availability in the UK. Prior to this he was a member of the STG POWER services team designing and implementing System p solutions. Prior to joining STG in 2005, Chris worked for IBM Application Services as a systems management specialist before taking a year out travelling. Chris holds a masters in Chemistry from the University of Nottingham. Salvatore Morsello holds a Master's degree in Electronic Engineering. He has ten years of IT experience with specific focus on SAP, server consolidation, System x performance and virtualization. He was a speaker at the STG university in both 2005 (SAP consolidation at ENI) and 2007 (SCON methodology and SCON tool). Nathalie Musquin has 36 years with IBM, with 20 years in Decisional and Data Warehouse, including 4 years in Santa Teresa lab. She has been the team leader for GBIS France for the past 4 years, and also leads a team for BI/CRM solutions in STG, covering all industries. Nathalie always looks for the best approach to build customer solutions with IBM Hardware, and to find the most comprehensive yet exploitable solution to integrate with operational environments. Doug Neilson is a Systems Consultant working for IBM's Systems and Technology Group. He has had more than thirty years experience as both an IBM customer and employee. Doug is responsible for the development and promotion of IBM Systems strategies to major European customers, the press, consultant & software vendor community. He is also a vigorous advocate for IBM servers within IBM. Doug's main areas of expertise are systems strategy and directions, Linux, virtualisation, consolidation and IBM Systems technology, deployment and applications solutions. Doug is a frequent keynote speaker at substantial IT industry conferences, hardware & software events and major IBM customer events. Christine O‟SULLIVAN is a Certified IT Specialist, member of the Products and Solutions Support Center at Montpellier, France. She joined IBM in 1989 and was a System Engineer during 6 years starting in the banking industry. After 7 years at the system p and storage benchmark center, she took the responsibility of the High Availability Center of Competence for Europe. Her areas of expertise include Disaster Recovery and High Availability Solutions, AIX and Oracle databases, DS8000 and copy services. She is involved in assessments and projects dealing with High Availability and Business Continuity concerns. Holger Povel was born in Berlin and now lives in Hamburg. He started working for IBM after earning his Computer Science degree in 1996. His first job in IBM was responsibility for development, testing and education for a systems management application. Since 2001, he has been working as an IT specialist, helping customers to deploy WebSphere software for the WebSphere Services department of the IBM Software Group Germany. Claude Riousset is a Certified Senior IT Architect in SW IOT Systems & Technology Group. Currently Claude is acting as the Systems Architect for CARREFOUR Integrated Account and Travel & Transport sector. He has more than 33 years experience with IBM Servers platforms, has had multiple IBM positions from Services to Project Manager, Mainframe System Engineer, UNIX Server Architect, and more recently as lead STG Competitive Consultant with an ongoing focus on high-end systems, cross vendors architectures and technologies, Data Center and Green IT. Dr. Jean-Michel Rodriguez is the WW Lead Architect for STG Green Data Center and also one of the ITO Lead architect based at the IBM customer center in Montpellier, France. His role is to support IBM sales, as well as Business Partners, in selling and implementing Infrastructures Solutions projects for World Wide customers. His key competence includes Green Data Center technologies, IBM Systems, Enterprise Applications Solutions from IBM allied ISVs, and Business Integration Architectures. Jean-Michel has a Ph.D. in Artificial Intelligence and he is an IBM certified Senior IT Architect. His area of expertise includes Services Oriented Architecture, IT Resources Optimization: Consolidation/virtualization/provisioning. He is also a University professor for eCommerce, Web Services and Distributed System Architecture. Hervé Sabrié is managing large & complex benchmark projects as part of the IBM Products & Solutions Support Center. He works in the Advanced Technical Support team of the IBM Systems & Technology Group, and his role is to support IBM sales, as well as Business Partners, in testing and selling infrastructure solutions for WW customers. Recently, he led the largest SAP BW project ever run for a customer during more than 14 months. His key competence includes IBM Systems, Enterprise Applications Solutions from IBM allied ISVs, server integration and solution testing. He was previously the manager of the European Design Center, leading teams of IT architects and IT Specialists running design workshops and proofs of concept on first-of-a- kind projects with selected customers to leverage IBM's on demand strategy. In the 90‟s he was in charge of the European System p Benchmark Center and he also ran large SAP benchmarks and proofs-of-concept for z- customers. Hervé joined IBM in 1989 as a test engineer in the IBM ISC component provider organisation. He graduated from the Toulouse University Uwe Schmidt graduated in Stuttgart as a technician engineer for electronics. He began his career as a development engineer at Ferchau Construction in 1982, where he developed additional boards and functional amendments for IBM PC‟s and PDP11 computers. He worked as a sales representative from 1984 – 1986 for a distributor of Digital Equipment Corp. From 1986 to 1996, he ran his own company selling Digital Equipment computers PDP11 and VAX with legacy applications and database solutions. In 1996 he joined Eigner + Partner AG as project manager and sold product life cycle management solutions in the special manufacturing systems and automotive engineering area. He also worked as senior consultant in the SAP PLM solutions and interfaces to CAD/CAM applications. In 1999 he joined SAP as Business Development Manager and Customer Service Manager, advancing to SAP Principal Service Consultant for large enterprise accounts and was responsible for the full sales, implementation and migration cycle of SAP solutions. In addition, he was responsible for a special electronic market place, Petter Sommerfelt is the Business Systems Technical Leader for Europe. He has 22 years experience in the IT industry and during the last 8 years as a member of the European Systems Group technical sales support leadership team providing technical sales support for Europe. Since January 2008 he is focusing on leading the developing and deployment of technical opportunity identification programs and methodologies for General Business (aka SMB). He has been leading both sales and technical activities and teams for Strategic Infrastructure solutions on System i such as UNIX (AIX), LINUX, Windows and ISV solutions and responsible for design and organisation of Europe technical teams according to business needs. He has also worked in the US - as the Centre Manager for the IBM International Technical Support Organisation (IBM Redbooks) in San Jose, California. Before returning to Europe to run the ATS Project Office he also worked for WW Technical Support in Somers, USA to establish metrics for technical sales support WW. Before entering his international career he had several positions in IBM Dirk Sperner joined IBM in 2002 as a technical specialist in the WebSphere Portal Lab Based Services Team in Boeblingen. Thereafter he moved on to the Linux Integration Center, supporting the IBM sales organization in selling IBM Middleware on Linux. Since 2007 Dirk is a solution architect within the Tivoli Integrated Demo Environment Team, designing and implementing customer demo scenarios with a focus on IBM Service Management. Thomas Standaert is a Field Technical Sales Support Manager in Systems & Technology Group (STG) for BeLux since 2005. He has nearly 20 years experience in the IT industry. In 2007 he worked very closely together with the Technical Leader IOT in developing and deployment of the technical opportunity identification programs and methodologies for General Business (aka SMB). Starting at IBM in a technical function as Software Engineer (VM/VSE) and Systems Engineer (UNIX, AIX), he changed to a sales function as Solution Sales Specialist, selling ERP (SAP) infrastructure solutions for Cluster and SMB customers. He joined STG in 2002 as pSeries Brand Sales Leader and became a Sales Specialist dedicated to winback and prospect customers. Thomas holds a Masters Degree as Industrial Engineer and a Masters Degree in Economics. James Taulbut enjoys working on complex solution integration projects for IBM clients across the whole project life cycle. As an IT Architect, James has a broad range of IT skills acquired across a number of engagements that cover a number of IT architecture disciplines. He's currently working in the O2 Companion Design Authority in a technical leadership role, as the Lead Application Architect. Previously he worked in a similar role for CLS Bank, one of the most challenging projects IBM UK has delivered, leading a team of IT Architects to create and deliver end to end solutions. Before his move to CLS Bank, he was given the opportunity of a two year assignment working in SWG Labs on the MQSeries midrange product. He has also worked in technical leadership roles for Kodak, Kodak Polychrome Graphics and the Royal Bank of Scotland, designing bespoke and package integration solutions deployed onto IBM midrange platforms. James joined IBM in 1996, having worked for a leading pharmaceutical company for 10 years, where he spent many happy hours integrating ERP systems with bespoke systems deployed Toby Thurston is a senior IT Architect with more than 22 years experience in the industry, working mainly with clients in government, telecommunications, and financial services. He is currently working in the IBM integrated account team for Barclays PLC as a Client IT Architect. His broad technical experience ranges from printing systems, through development tools, application architecture, quantitative system design, performance and capacity management, and IBM platform selection. He is the author and lead tutor of several IBM internal classes. His IBM service includes six years at PWC Consulting prior to the IBM acquisition in 2002. In 2006 and 2007, Toby was working as a System Architect in the UKISA Server and Technology Group, trying to build up a practice in platform selection consulting. His session is based on this experience. Alexey Usanov is an IBM Systems Architect working in the IBM East Europe / Asia. He has fourteen years of experience working for IBM. He has experience with infrastructure design and architecture on high-end systems for large Clients in Russia. Coming from System p brand, Laurent Vanel is now systems architect for the industrial sector in France, focussing on accounts such as Peugeot, Total and Dassault. He has specialized in virtualization technologies, both at the platform and infrastructure level. After Virtualization Engine, his new hobby is trying to convince his colleagues that IBM Systems Director will help us increase sales. Jos Vermaere is an Executive IT Specialist and Systems Architect at IBM. He joined IBM in 1979 as a sales representative for the General Systems Division, became a Systems Engineer, and then a consultant in various disciplines. Jos is responsible for career development for technical sales and a member of the WW Systems Architect Board and the regional IT Specialist boards. He is a member of the IBM Technical Expertise Council and has shared his knowledge in over 50 ITSO redbooks. Jos was honored with the IT Specialist Excellence Award by IBM in 2008. Michael Weis joined the IBM CompeteCenter in March 2001. The CompeteCenter is based in Lyngby, Denmark. His role is to support IBM sales in the highly competitive server space, focusing mainly on UNIX competition from HP and Sun. Michael is also focal point for Competitive Positioning of IBM „Big Green‟ initiatives vs. major competitors. Michael is a TopGun instructor for System p classes. Prior to joining IBM, Michael worked 10 years for HP holding various positions within Technical Support, Sales & Marketing. Danny Williams is a Systems Architect IBM Systems & Technology Group. He has twelve years experience in Infrastructure Architecture, Enterprise Systems Management, IT Optimization and Infrastructure Test Management. Danny has performed all of the activities in the project life-cycle, from assessment and design to implementation and run. His knowledge of formal processes and methods is built upon a strong foundation of technical experience. Danny has successfully managed numerous engagements focused on the architecture, design, implementation and management of IT technologies and environments. He specialises in helping his customers deliver reliable and manageable IT infrastructure solutions. Recently this has been focused in the development of IT environments to support Cost Reduction and Operational Resilience improvements Business Process Outsourcing, Insurance and Public Sector industries. Holger M Wittmann is a Systems Architect in Germany with a focus on selected Infrastructure Solutions, specializing in IT Resource Optimization (ITRO). His prior work was with grid computing which expanded into virtualization. He is the focal point for the Technical Architectural Method (TeAMethod), teaches this method and is a member of the TeAMethod board. On 1 Dec, 2007, he started an international assignment in the Products & Solution Support Center (PSSC) in Montpellier, France working in the Joint Solution Center for Oracle and IBM on presales engagements.