Announces Grand Opening of Ekornes Stressless in its Chattanooga Studio by EON


More Info Announces Grand Opening
of Ekornes Stressless in its Chattanooga Studio
Smart Furniture Studio to Hold Grand Opening Event for Ekornes Stressless Collection on November 4th, 6:30 pm
(Eastern) at its Flagship Studio in Chattanooga.

November 02, 2010 08:36 AM Eastern Daylight Time  

CHATTANOOGA, Tenn.--(EON: Enhanced Online News), a leader in Design on Demand®
furniture and interiors, announced today that they have become a fully authorized dealer of the Ekornes® (OSE:
EKO), the world famous furniture brand recognized as The Innovators of Comfort™ for its Stressless recliners and 

The company announced that on November 4, 2010 at 6:30 pm (Eastern), will hold a Grand
Opening Event celebrating its introduction of the full line of Ekornes Stressless recliners and chairs to its Chattanooga
based flagship Studio (see Smart Furniture Studio Map).

The full line of Ekornes Stressless chairs and recliners have been added to the Design on
Demand Platform, making it possible for customers to visit the Studio or go to, choose their favorite Ekornes Stressless Chairs, pick
among the many fabric, leather, wood finishes, and accessory options, visualize how their personalized Stressless
Chairs will look, and order their personally customized Stressless Chairs in about three minutes.

“We’re extremely excited to announce this partnership with Ekornes Stressless. Both our companies share a
commitment to high standards of quality, innovation, and service. The Ekornes Stressless Chairs and Recliners have
become world famous for their amazing comfort and quality, and we are excited to provide our customers with the
ability to customize any of the Ekornes Stressless Chairs to their personal tastes and preferences,” said T. J. Gentle,
President and CEO,

Ekornes began operations in Norway in 1934. Stressless was introduced in 1971 as the first recliner designed to
meet your body’s need for movement and support when seated. Nearly 40 years later, Stressless Recliners have
become world famous for their amazing comfort and quality. With its key concern the constant improvement of
comfort, Stressless is known as the world’s ultimate recliner.

“Stressless recliners are truly the gold standard when it comes to comfort,” said Leslie Morales, Manager of Smart
Furniture Studio. She added, “With dozens of styles and models to choose from at the Smart Furniture Studio, we
are ready to provide our customers with an Ekornes Stressless recliner that is second to none when it comes to

The Ekornes Stressless Grand Opening Event will be held at the Smart Furniture Studio on November 4, 2010 at
6:30 (Eastern). The Smart Furniture Studio is located at 313 Manufacturers Road, Suite 313, Chattanooga,
Tennessee 37405. To RSVP or for more information, call 423.643.0025, or visit

About® brings custom design to a whole new market -- everyone. As the industry leader in 
“Design-on-Demand®” furniture and interiors, empowers customers to customize
furniture and spaces, quickly and easily. Promoting personalization through product design, technology,
and a passion for customer service, continues to earn industry-wide acclaim and
dramatic customer growth.For product or showroom information, call 888-GO-SMART or visit

Smart Furniture, Inc.
Karen Culp, 423-267-7270


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