Evolve Media Corp Acquires LiveOutdoors.com
and Launches LiveOutdoors Media
LiveOutdoors is a Premium Outdoors Enthusiast Site Offering Information, Tips, and Product Reviews on
Hunting, Fishing, Shooting, and Motorsports
November 02, 2010 07:03 AM Eastern Daylight Time
LOS ANGELES--(EON: Enhanced Online News)--Evolve Media Corp, a unique global brand architect in the
digital space, announces today the acquisition of LiveOutdoors.com (www.liveoutdoors.com) and the launch of
LiveOutdoors Media. LiveOutdoors.com publishes premium content with expert advice and insight, giving hunters,
fishermen, motorsports enthusiasts and everyone in-between, the knowledge needed to enhance the way they live
Understanding the niche, long-tail nature of this audience, LiveOutdoors has partnered with dozens of leading
outdoors enthusiast web sites to syndicate content, power community features, and sell media. With a collective
reach of over 1 Million unique visitors a month, (September 2010 Comscore), LiveOutdoors Media is one of the
largest outdoor enthusiast media companies. Evolve plans on dedicating tremendous resources to
grow LiveOutdoors.com as a premium destination for outdoor content, growing the current editorial team from 6
editors to 12 by the end of 2010. Additionally, video will be a focus for LiveOutdoors, with Evolve’s SpringBoard
division producing and distributing relevant video across its portfolio of publishing partners.
"The outdoor enthusiast vertical is highly fragmented and generally lacks the same competitive creative and media
offerings you find in larger categories," states Paul Hanges, Managing Director for LiveOutdoors. "LiveOutdoors will
provide at-scale video and display opportunities against this lucrative, hard to reach enthusiast marketplace."
"LiveOutdoors is the latest move by Evolve to further verticalize premium content and bring at-scale integrated and
conversational media offerings to marketers," explains Brian Fitzgerald, co-founder of Evolve Media Corp. "Despite
the fervor over audience-based targeting, nothing beats messaging to the right target audience within a premium
content environment, leveraging impactful video and display creative with the proper size, frequency and integration."
The online advertising inventory for LiveOutdoors will be sold by Gorilla Nation, the world’s largest online branded
To experience LiveOutdoors please visit www.liveoutdoors.com.
About Evolve Media:
Evolve Media Corp (http://www.evolvemediacorp.com/) is a unique global brand architect in the digital space.
Evolve brings together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s
largest brand ad sales company that specializes in targeting affinity audiences; AtomicOnline, publisher of large digital
media properties, such as SheKnows (now #3 on Comscore for Women), CraveOnline, TheFashionSpot,
GameRevolution, Momtastic; Springboard Studios, a one-stop branded entertainment video solution, and Double
Helix, a creative and interactive marketing team comprised of over 40+ web designers and developers. Evolve offers
brand marketers digital brand campaigns that can achieve both significant reach among key audiences and contextual
environments that together have been proven to increase key brand effectiveness. To drive the best results we offer
best-in-class integration and creative solutions tailored to specific brand objectives. Evolve’s primary mission is to
provide marketers with unique, integrated creative programs across branded consumer content sites, allowing a
brand to get engaged with a passionate, influencer audience in a way that converts them into a brand evangelist.
Moreover, Evolve can leverage these capabilities against a platform of over 600+ sites, reaching 300 million people
globally each month.
Public Relations Manager
(310) 449-1890 Ext. 250
Public Relations Associate
(310) 449-1890 Ext. 255