Los Angeles, CA email@example.com cell 917 587 5005
ECOMMERCE & MULTI-CHANNEL PLANNING PROFESSIONAL
KENNETH COLE PRODUCTIONS, INC., New York, NY 2002 –2009
VP Ecommerce, (2007 – 2009)
Men’s & Women’s Footwear, Apparel & Accessories
Managed Ecommerce division overseeing all aspects of the business including 3rd party vendors, IT
implementations, finance, merchandising, forecasting, marketing and operations.
Successfully transformed an order-taking site into a profit center while enhancing the image of the brand.
Led the implementation of the hosted platform, site redesign, new product photography, fulfillment center
move, call center relocation, SEO, and expanded product assortment - increasing conversion, sales and
Collaborated with Marketing department to create online promotional campaigns which capitalized on unique
ecommerce selling aspects compared to brick and mortar stores e.g. free shipping offer increased sales.
Partnered with 3rd party email providers and internal Marketing department to establish time saving strategic
email templates increasing open rates.
Launched Call Center contest to facilitate agent engagement and elevate brand awareness resulting in
increased call conversion during the competition period.
Hands on day-to-day management of 5 direct reports.
VP of Planning & Distribution, Direct To Consumer (2005 – 2007)
Men’s & Women’s Footwear, Apparel & Accessories
Spearheaded the implementation of SAP and Arthur Retail Planning systems in close partnership with the IT
team; demonstrated flexibility during the transition period by leveraging available data to ensure accurate
qualitative and quantitative reporting.
Coached and managed team of 12 Planners and Distributors with over 40 product classifications.
Implemented strategy to elevate the brand in the brick and mortar stores by partnering with the buying and
wholesale teams to ensure sufficient funding and tactical placement of the top tier product assortment.
Director of Planning & Distribution, Direct To Consumer (2002 – 2005)
Men’s & Women’s Apparel & Accessories
Partnered with merchants, licensees, wholesale and IT department to identify better margin core product to
establish “never out of stock” replenishment system to service stores.
Collaborated with vendors to agree realistic strategies to liquidate inventory and release Open To Buy.
Evolved KWI and Java systems, with IT team, to provide accurate inventory numbers, as well as automating
the replenishment system.
Established a uniform multi-channel planning and analytical process to provide continuity identify
opportunities and allow visibility of key performance indicators. Developed standardized reporting, including
hindsight, pre-distribution by store productivity reports, excel assortment forecasting templates and on order
BROOKS BROTHERS, New York, NY 2000-2002
Planner – Men’s Suits & Formalwear, Retail & Outlet (2002)
Planner – Women’s Apparel, Retail (2000 – 2002)
Partnered with Merchants to launch new category of Women’s apparel to the brand, exceeding sales plans in
the first year.
Created and maintained OTB, seasonal plans, style assortments, markdown reports, key item reports,
replenishment and reorder recommendations.
Managed weekly meetings to provide distribution guidelines for product assortment to the allocation team.
LOEHMANNS, Bronx, NY 1998-2000
Senior Analyst, Planning & Allocation– Men’s Wear, Off Price (1999 – 2000)
Analyst, Planning & Allocation – Women’s Tops, Off Price (1998 – 1999)
As Senior Analyst, supervised and mentored 5 planners.
Developed location sales and inventory plans by store; managed inventory levels through allocation and
ARCADIA GROUP PLC, DOROTHY PERKINS BRAND, London, U.K
Privately owned clothing retailer with more than 2,500 outlets catering to the fashionable yet budget-conscious
Merchandiser (Buying/Planning) – Women’s Apparel, Retail
Developed supplier relationships to enhance reaction time for shelf stock and key item replenishment,
establishing the first supplier-driven back-stock agreement for core product resulting in reduced in store time.
Forecasted and monitored imports from China to ensure on-time delivery.
Partnered with 3rd party vendors to trouble shoot production issues and provide realistic business solutions.
Developed and maintained store location plans.
Translated and communicated product availability to allocation team.
Created and maintained OTB/ seasonal plans.
Produced historical trend reports (size, color, region).
RIGBY & PELLER, STIRLING BRANDS LTD, London, U.K.
Product & Sales Manager – Women’s Lingerie, Wholesale
Led sales team of 2 others establishing a new lingerie brand in department stores and specialist independent
Monitored production schedule to ensure on time deliveries.
DH EVANS, HOUSE OF FRASER, London, U.K.
Department Manager – Women’s Lingerie, Retail
SELFRIDGES, London, U.K.
Sales Supervisor – Women’s Lingerie, Retail
Humberside University, U.K.
HND Business & Finance, graduated with Distinction
Excel, Word, PowerPoint, Omniture, JDA Arthur Retail Planning, SAP, KWI, Cognos
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expense, P & L, profit and loss statement, merchandising, online merchandising, web site operations, forecasting,
marketing, operations, profit, revenue, sales, margin, gross profit, inventory, management, brand, brand image, brand
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