Vice President Planning Allocation in Los Angeles CA NYC Resume Roisin Brodie by RoisinBrodie


Roisin Brodie is an experienced E-Commerce & Multi-Channel Planning Professional seeking a position in Los Angeles CA or the New York City area.

More Info
									                                              Roisin Brodie

                   Los Angeles, CA   cell 917 587 5005



KENNETH COLE PRODUCTIONS, INC., New York, NY                                                       2002 –2009
VP Ecommerce, (2007 – 2009)
Men’s & Women’s Footwear, Apparel & Accessories
       Managed Ecommerce division overseeing all aspects of the business including 3rd party vendors, IT
        implementations, finance, merchandising, forecasting, marketing and operations.
       Successfully transformed an order-taking site into a profit center while enhancing the image of the brand.
       Led the implementation of the hosted platform, site redesign, new product photography, fulfillment center
        move, call center relocation, SEO, and expanded product assortment - increasing conversion, sales and
       Collaborated with Marketing department to create online promotional campaigns which capitalized on unique
        ecommerce selling aspects compared to brick and mortar stores e.g. free shipping offer increased sales.
       Partnered with 3rd party email providers and internal Marketing department to establish time saving strategic
        email templates increasing open rates.
       Launched Call Center contest to facilitate agent engagement and elevate brand awareness resulting in
        increased call conversion during the competition period.
       Hands on day-to-day management of 5 direct reports.

VP of Planning & Distribution, Direct To Consumer (2005 – 2007)
Men’s & Women’s Footwear, Apparel & Accessories
       Spearheaded the implementation of SAP and Arthur Retail Planning systems in close partnership with the IT
        team; demonstrated flexibility during the transition period by leveraging available data to ensure accurate
        qualitative and quantitative reporting.
       Coached and managed team of 12 Planners and Distributors with over 40 product classifications.
       Implemented strategy to elevate the brand in the brick and mortar stores by partnering with the buying and
        wholesale teams to ensure sufficient funding and tactical placement of the top tier product assortment.

Director of Planning & Distribution, Direct To Consumer (2002 – 2005)
Men’s & Women’s Apparel & Accessories
       Partnered with merchants, licensees, wholesale and IT department to identify better margin core product to
        establish “never out of stock” replenishment system to service stores.
       Collaborated with vendors to agree realistic strategies to liquidate inventory and release Open To Buy.
       Evolved KWI and Java systems, with IT team, to provide accurate inventory numbers, as well as automating
        the replenishment system.
       Established a uniform multi-channel planning and analytical process to provide continuity identify
        opportunities and allow visibility of key performance indicators. Developed standardized reporting, including
        hindsight, pre-distribution by store productivity reports, excel assortment forecasting templates and on order
        reconciliation reports.

BROOKS BROTHERS, New York, NY                                                                      2000-2002
Planner – Men’s Suits & Formalwear, Retail & Outlet (2002)
Planner – Women’s Apparel, Retail (2000 – 2002)
       Partnered with Merchants to launch new category of Women’s apparel to the brand, exceeding sales plans in
        the first year.
         Created and maintained OTB, seasonal plans, style assortments, markdown reports, key item reports,
          replenishment and reorder recommendations.
         Managed weekly meetings to provide distribution guidelines for product assortment to the allocation team.

LOEHMANNS, Bronx, NY                                                                                  1998-2000
Senior Analyst, Planning & Allocation– Men’s Wear, Off Price (1999 – 2000)
Analyst, Planning & Allocation – Women’s Tops, Off Price (1998 – 1999)
         As Senior Analyst, supervised and mentored 5 planners.
         Developed location sales and inventory plans by store; managed inventory levels through allocation and


Privately owned clothing retailer with more than 2,500 outlets catering to the fashionable yet budget-conscious
Merchandiser (Buying/Planning) – Women’s Apparel, Retail
         Developed supplier relationships to enhance reaction time for shelf stock and key item replenishment,
          establishing the first supplier-driven back-stock agreement for core product resulting in reduced in store time.
         Forecasted and monitored imports from China to ensure on-time delivery.
         Partnered with 3rd party vendors to trouble shoot production issues and provide realistic business solutions.
         Developed and maintained store location plans.
         Translated and communicated product availability to allocation team.
         Created and maintained OTB/ seasonal plans.
         Produced historical trend reports (size, color, region).

Product & Sales Manager – Women’s Lingerie, Wholesale
         Led sales team of 2 others establishing a new lingerie brand in department stores and specialist independent
         Monitored production schedule to ensure on time deliveries.

Department Manager – Women’s Lingerie, Retail

Sales Supervisor – Women’s Lingerie, Retail


Humberside University, U.K.
HND Business & Finance, graduated with Distinction

Excel, Word, PowerPoint, Omniture, JDA Arthur Retail Planning, SAP, KWI, Cognos
Roisin Brodie, resume, cv, curriculum vitae,VP, Vice President, Director, Director E-commerce, Director Ecommerce,
Director Consumer Direct E-commerce, Director of Internet, VP Planning, Director Planning, Manager Planning, VP
Planning and Allocation, Director Planning and Allocation, VP Strategic Planning, VP Business Planning, VP
Merchandise Planning and Allocation, Director Planning and Allocation, VP retail Planning and Allocation, Senior
Director of Planning and Allocation, Director Planning and Allocation, Senior Manager Planning, Senior Manager
Planning and Allocation, Senior Director of E-commerce, Manager E-commerce, Manager of Retail & E-commerce,
Senior Manager E-commerce ecommerce, Director of E-commerce Merchandising, e-commerce, online, internet,
planning, forecasting, strategy, strategic planning, analytics, analytical, professional, expertise, web analytics,
allocation, allocator, allocation team, distribution, distributor, distribution team, marketing, productivity, marketing
campaigns, online campaigns, email, email campaigns, web site, cart abandonment, 3rd party vendors, third party
vendors, implementation, implementations, finance, financial, results, result orientated, budget, budgeting, budgets,
expense, P & L, profit and loss statement, merchandising, online merchandising, web site operations, forecasting,
marketing, operations, profit, revenue, sales, margin, gross profit, inventory, management, brand, brand image, brand
awareness, site redesign, web hosting, SEO, Search Engine Optimization, product merchandising, product assortment,
assortment, classifications, class, sku, style, conversion, promotional campaigns, collaboration, communication,
partner, partnership, liaison , mentor, coach, train, develop, development, team, team leader, direct reports, planners,
distributors, allocators, merchants, buyers, buying, merchandisers, planning systems, allocation systems,
replenishment, replenishment systems, leadership, merchandise planning, organized, prioritize, multi-task, process,
procedure, structure, team, reporting, key performance indicators, ending inventory, OTB, open to buy, seasonal
plans, seasonal planning, open rates, wholesale, retail, off price, outlet, multi-channel, multi channel, store, stores,
vendor, vendors, licensees, licensee, excel, consumer, customer, customer experience, consumer experience, call
center, fulfillment center, DC, distribution center, PowerPoint, power point, word, Microsoft office, KWI, Cognos, JDA,
Arthur Planning, Omniture, SAP, apparel, clothing, men’s , women’s, footwear, accessories, shoes, casual, formal,
ar, accessories, shoes, casual, for mal,

To top