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					                                      Press Release
           Sony’s New Wireless Blu-ray Home Theatre System Elevates 3D Full HD
                       Home Cinematic Experience to a New Level
 Flagship BDV-IZ1000W packs Sony’s cutting-edge 3D technology and HD Digital Cinema Sound in
                                the elegant Monolithic Design




                                                                                BDV-IZ1000W

Hong Kong, August 27, 2010 – Sony Corporation of Hong Kong Limited takes 3D home
entertainment to new heights with the launch of its flagship 3D Wireless Blu-ray Home Theatre
System, the BDV-IZ1000W. Featuring Sony’s cutting-edge 3D technology, HD Digital Cinema Sound
and 7.1–ch Virtual Surround in the unique Monolithic Design, the innovative BDV-IZ1000W home
theatre system brings live cinematic experience into the home.

“The flagship BDV-IZ1000W represents the pinnacle of 3D home entertainment when combined with
the compatible 3D LCD TV, allowing customers to truly immerse themselves in the Full HD 3D
experience at home,” said Mr. Henry Lee, Division Managing Director, Hong Kong Marketing
Company, Sony Corporation of Hong Kong Limited.

                                                                                               1
Live Reverberant Sound for a Lifelike Cinematic Experience
Designed to bring the thrilling sensation of watching movies at the cinema to the home, “High-
Definition Digital Cinema Sound (HD-D.C.S.)” has evolved to a higher level of acoustic performance
that matches HD audio and other high quality sound production standards. HD-D.C.S. uses the latest
measurement technology and advanced analysis techniques to reproduce reverberant sound that is
associated with a cinema theatre.

You can now recreate a powerful cinematic experience in your living room with 3D surround sound,
without the need for extra speakers. The BDV-IZ1000W features five ultra-slim speakers, using a
virtual 7.1 wireless rear speaker system by Sony, while virtual surround back speakers deliver a
complete home theatre experience. The system also incorporates Sony’s unique new algorithm, 3D
Surround, which brings depth and presence so realistic that you will be immersed in the action.

The BDV-IZ1000W home theatre system is also built-in with Sony’s exclusive digital wireless
transmission technology S-AIR (Sony Audio Interactive Radio Frequency) which is simple to set up
and clutter-free. A new design simply requires the user to plug in, ensuring a neat and clean layout,
while Sony’s S-Master digital amplifier delivers a stunning 1000W power output.

Elegant Monolithic Design with Maximum Comfort
As the major aesthetic direction for its home entertainment collection in 2010, Sony applied its unique
Monolithic Design to the BDV-IZ1000W in sleek harmony with its new BRAVIA LCD TV range.
Together with the BRAVIA TV series’ high performance 3D image quality, the BDV-IZ1000W offers
the viewers an engaging cinematic experience, in addition to being a piece of art décor with an elegant
look for a truly stylish living space.

The BDV-IZ1000W offers a two-way angled position for installing the speakers while the unique six-
degree upward style that tilts the speakers at an optimal viewing angle while perfectly matching the
BRAVIA 3D TV, enabling users to watch the beautiful image in their natural seating position. What’s
more, the system allows for maximum layout flexibility with the choice of Tallboy and Micro Satellite
styles for the front or surrounds speakers which can also be mounted on the wall to seamlessly suit the
home environment and retain a spacious environment.

Access to the World of Entertainment in Your Living Room
The BDV-IZ1000W is ready to play high-definition 3D content from 3D Blu-ray Discs. As well as the
superb picture quality guaranteed by Blu-ray, Sony’s BRAVIA Internet Video platform connects
viewers to online video entertainment on-demand, allowing users to view their favourite TV and
videos at their convenience.

The new BDV-IZ1000W is also USB WiFi ready, providing wireless Internet connections to BD-Live,
BRAVIA Internet Video and firmware updates with the USB wireless LAN adapter UWA-BR100.
New videos and services can thus be accessed as they are added and users can stream full-screen

                                                                                                     2
content direct to their TV sets without ever needing to connect to their computers. Plus, the new model
includes an Entertainment Database Browser so you can access information about your favourite
shows such as cover art, cast listings and production details. A USB terminal is added on the front
panel to connect to your iPod, Walkman and USB for music playback.

The Sony 3D Home Theatre System BDV-IZ1000W will be available from September 2010 at the
suggested retail price of HK$11,880.

Pre-Order Now
Pre-ordering for the Sony 3D Wireless Blu-ray Home Theatre System BDV-IZ1000W runs from
August 27 to September 12, 2010, at the Sony Style stores, Sony Style website
(www.sonystyle.com.hk) and via the Sony tele-sales hotline at (852) 2345-2966. Customers placing
orders will receive a 1.5m HDMI cable (HIGH SPEED with ETHERNET) (1.4 version) at retail price
of HK$349 and a Blu-ray 3D disc (Cloudy With a Chance of Meatballs) on a first-come, first-served
basis.

For customer enquiries, please contact Sony sales and services hotline at (852) 2345 2966.

About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited,
provides sales, marketing and after sales services for Sony’s consumer electronics products as well as
broadcast and professional products in Hong Kong and Macau. For more information on Sony’s
products and services, please visit its web site on www.sony.com.hk.

About make.believe
“make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications
initiatives across electronics, games, movies, music, mobile phones and network services.
“make.believe” symbolizes the spirit of Sony – the power of creativity, the ability to turn ideas into
reality and the belief that anything you can imagine, you can make real.

                                                 ###

Released on behalf of Sony Corporation of Hong Kong Limited by Blink Events & PR Consultants.
For media enquiries, please contact:

Blink Events & PR Consultants
Wing Wong                                   Yan Wan
Tel: 3610 6212 / 9768 1163                  Tel: 3610 6219 / 9710 3918
Fax: 3590 5218                              Fax: 3590 5218
Email: wing.wong@blink.com.hk               Email: Yan.wan@blink.com.hk


                                                                                                     3
Specification on Sony Wireless Blu-ray Home Theatre System BDV-IZ1000W
Model                                                                    BDV-IZ1000W
Playback Capability    Single / Changer                                      O/-
                       Bonus View(Profile1.1)                                 O
                       BD-Live(Profile2.0)                                    O
                       BD-ROM (SL/DL)                                        O/O
                       BD-R/ RE(BDAV/ BDMV)                                  O/O
                       BDAV/BD-RE v2.0 (SL/DL)                               O/O
                       BDAV/BD-R v1.0 (SL/DL)                                O/O
                       BDMV/BD-R v2.0 (SL/DL)                                O/O
                       Mixed Disc(BDAV/BDMV)                                 -/O
                       Hybrid Disc (BD/DVD)                     O/O (select in set-up menu )
                       Hybrid Disc (BD/CD)                      O/O (select in set-up menu )
                       Hybrid Disc (HDDVD/DVD)                               -/O
                       DVD-Video                                              O
                       DVD-RW/-R (Video)                                     O/O
                       DVD-R(DL)                                              O
                       DVD-R(DL)(VR)                                          O
                       DVD-RW/-R (VR)                                        O/O
                       DVD-RW/-R (8cm)                                       O/O
                       DVD+RW/+R (+VR)                                       O/O
                       DVD+R (DL)(+VR)                                        O
                       DVD+RW (8cm)(+VR)                                      O
                       AVC-HD(Disc, USB, DLNA)                              O/O/-
                       CD(CD-DA)                                              O
                       CD-R/RW (CD-DA)                                        O
                       CD-R/RW (Data)                                         O
                       SA-CD (SA-CD/CD)                                      O/O
                       USB playback                                           O
                       DLNA Client (DMP)                                      O
                       DLNA Client (DMR)                                  O (update)
                       JPEG(BD, DVD, CD, USB, DLNA)                       O/O/O/O/O
                       DivXHD(BD, DVD, CD, USB, DLNA)                     O/O/O/O/O
                       WMA(BD, DVD, CD, USB, DLNA)                        O/O/O/O/O
                       WMV(BD, DVD, CD, USB, DLNA)                         O/O/O/O
                       MPEG1/2(BD, DVD, CD, USB, DLNA) -                   O/O/O/O
                       .mpg/ .mpeg

                                                                                        4
Model                                                        BDV-IZ1000W
                 MPEG4(BD, DVD, CD, USB, DLNA) -               O/O/O/O
                 .mp4/ .m4v
                 WAV(BD, DVD, CD, USB, DLNA)                  O/O/O/O/O
                 MP3(BD, DVD, CD, USB, DLNA)                  O/O/O/O/O
                 MPEG4 AAC(BD, DVD, CD, USB,                   O/O/O/O
                 DLNA) - .m4a
                 3D (BD/ Streaming/ Photo)                   O(update) /-/-
                 iPod over USB                                     O
Video Features   Video Output - DVD Up scaling
                 HDMI (720p/1080i/1080p)                        O/O/O
                 HDMI (720p/1080p(24Hz))                          -/O
                 NR
                 FNR                                               O
                 BNR (only DVD)                                   O
                 MNR                                              O
                 Super Scaler (Precision CinemaHD upscale)        O
                 x.v.Color / x.v.Colour                           O
                 Deep Color                                    O (12bit)
                 BD
                 HD (24Hz) (24p True Cinema)                       O
                 HD 24Hz to 60Hz conversion                        O
                 HD (60Hz)                                         O
                 SD (60Hz)                                         O
                 HD(50Hz)                                          O
                 SD(50Hz)                                          O
                 DVD
                 NTSC/PAL(60Hz/50Hz)                             O/O
                 DVD 24p output                                   O
                 TV Type Default Setting                         16:9
                 OSD - TV system Default Setting                 60Hz
Audio Features   DTS-HD Master Audio decoding –                   O/-
                 (MA / MA| Essential)
                 Dolby True HD decoding                            O
                 HDMI
                 DTS HD Master Audio bit-stream out                O
                 Dolby TrueHD bit-stream out                       O
                 Individual Speaker Setting -for BDP
                 Existence or Nonexistence                       O
                 Distance                                     O LEVEL


                                                                              5
Model                                         BDV-IZ1000W
        Individual Speaker Setting -for BDV
        Existence or Nonexistence                     O
        Distance                                      O
        Level                                         O
        AV Sync.                                      O
        ATT                                           O
        DRC                                           O
        Equalizer
        Bass/Treble control                       Bass/Treble
        Portable Audio Enhancer(Auto)                 O
        Stream Decode
        LPCM (2ch / 5.1ch / 7.1ch)                O/O/O(~96K)
        Dolby Digital                                  O
        DTS                                            O
        DTS96/24                              O   (HDMI IN: NO)
        DTS-ES Matrix6.1                      O   (HDMI IN: NO)
        DTS-ES Discrete6.1                    O   (HDMI IN: NO)
        DSD                                   O   (HDMI IN: NO)
        Dolby Digital Plus                    O   (HDMI IN: NO)
        Dolby True HD                         O   (HDMI IN: NO)
        DTS-HD HR                             O   (HDMI IN: NO)
        DTS-HD MA                             O   (HDMI IN: NO)
        Surround setting
        A.F.D. Standard                               O
        A.F.D. 7.1ch                                  O
        2ch STEREO                                    O
        Dolby Prologic                           O(~48K)
        Dolby Prologic (Music / Movie)        O/O(~48K/~48K)
        DTS Neo:6 (Music / Cinema)                 O(~48K)
        Sound mode
        Auto                                          O
        Movie                                         O
        Movie HD-D.C.S.                               O
        3D SUR                                        O
        Music                                         O
        SPORTS                                        O
        NEWS                                          O
        GAME ROCK                                     O
        OMNI-DIRECTIONAL SOUND                        O



                                                                  6
Model                                                 BDV-IZ1000W
            Others
            Night mode                                      O
            Virtual 7.1ch surround                          O
Functions   Play / Stop / Pause                             O
            Repeat (All/A-B/1title/1Chapter/1Track)     O/-/O/O/O
            REV/ FWD                                       O/O
            PREV/NEXT                                      O/O
            SLOW Playback (FWD/REV)                        O/O
            STEP Playback (FWD/REV)                        O/O
            Advance/Replay (Flash)                         O/O
            XMB                                             O
            Favorite                                        O
            Screen Saver                                    O
            Child Lock                                      O
            Parental Control                                O
            Easy Set Up                                     O
            Bit rate indicator (Video/Audio)               O/O
            PhotoTV HD                                      O
            USB 101-key keyboards (Front USB)               O
            Auto Standby                                    O
            Wi-Fi capability
            USB Wi-Fi Ready                                 O
            Photo slide show with music from USB            O
            Internal Local storage 1G by NAND Flash         O
            ROM (MLC type)
            BD-Live                                         O
            BIVL - Streaming                                O
            Remote Commander
            Battery (Size / Type)                     AA / Manganese
            Pre Program                                     O
            BRAVIA SYNC "THEATRE" key                       O
            BRAVIA SYNC "One-Touch" key                     O
            Learning Function                               O
            BRAVIA Sync                                     O
            System Power OFF                                O
            HDMI Control Default Setting                  "ON"
            Control for HDMI - Easy Setting                 O
            System Audio Control                            O
            Volume Limit                                    O
            One-Touch Play                                  O

                                                                       7
Model                                                                   BDV-IZ1000W
                       BRAVIA Theater mode                        O (Auto Sound Mode Selector)
                       Language Follow                                         O
                       Audio Return Channel                            O (Default: Auto)
                       Remote Setting Guide on XMB                             O
                       BDV [Function]
                       BD/DVD, D.MEDIA, FM, HDMI1,                             O
                       HDMI2, TV, SAT/
                       CABLE, AUDIO
Applications           Gracenote
                       Cover Art                                               O
                       History Browse                                          O
                       Information Display                                     O
                       Search Contents                                         O
                       Information Browse                                      O
                       Device (iPhone/ PC/ PSP/ Walkman/ AXIS/            O/O/-/-/O/-/-
                       Android/ others)
                       Remote Commander                                       O
                       Contents List                                          O
                       Playback History                                       O
                       Related Information                                    O
                       Related Contents Search                                O
Terminals              HDMI Output                                            x1
                       Component Video Output                                 x1
                       Composite Video Output                                 x1
                       Ethernet                                               O
                       Rear USB                                                O
                       Front USB                                               O
                       Analog Audio In                                     x1 (Audio)
                       Optical Audio In                                     x1 (TV)
                       Coaxial Audio In                                x1 (SAT/CABLE)
                       HDMI IN                                                2
                       A.CAL MIC IN (Auto Calibration)                        O
                       Speaker Terminal                                   O/O/-/-/O/-
                       (Front/Center/Surround/Surround Back/Sub
                       Woofer/Mid)
                       FM ANT/ AM ANT                                         O/-
BDV Original Feature   Digital Amplifier S-master                            32bit
                       Power Output
                       Total                                                1000W
                       Reference
                       Front                                               167W x 2
                                                                                          8
Model                                                               BDV-IZ1000W
                       Reference
                       Center                                            167W
                       Reference
                       Surround                                        167W x 2
                       Reference
                       Woofer                                            165W
                       Reference
                       HDMI Repeater                                       O
                       S-AIR Wireless
                       S-AIR Wireless                                      O
                       S-AIR mode                                          O
                       S-AIR standby                                       O
                       Tuner
                       Band                                               FM
                       Preset Channel (FM)                                 20
                       External FM Antenna                             O (75ohm)
-Cosmetic Construction Front Panel                                       Black
                       Alphanumeric FL Display
                       HD /PLAY /PAUSE /Repeat /     /        O/O/O/O/O/O/O/O/O/O/
                       MUTING / PL II / NEO:6 / PARTY/ 24P/       O/O/O/O/O/O
                       V7.1CH / TUNED/ ST/ SLEEP/S-
                       AIR/HDMI
                       S-AIR                                                O
                       Drive                                       Precision Drive HD
                       Width                                               430
                       Height                                              83
                       Depth (include projection parts)                   355
                       Depth (include wireless transceiver)               384
                       Mass                                              5.3kg
                       Power voltage & Frequency                   220-240V 50/60Hz
                       HDMI Cable                                         O
                       AV Cable                                            -
                       AA Battery                                         O
                       Remote Commander
                       model name                                     RM-ADL030
                       Standard                                            O
                       Warranty Card                                       O
                       S-Air Surround Amplifier                           O
                       S-Air Transmitter                                  O
                       OSD language                            GB ENG / CHN Traditional /
                                                                    CHN Simplified
                                                                                        9
Model                                                     BDV-IZ1000W
              Instruction Manual                         GB (GB ENG) /CT
                                                         CHN Traditional)
BDV Speaker   Front Speaker
              Model name                                     SS-TSIZ1
              Type (Tall boy, Micro satellite…)              Tall Boy
              Speaker System                                   2 way
              Enclosure Type                                 Bass Reflex
              (Bass Reflex/Acoustic suspension/Passive
              radiator/ others)
              Front Grille (Removable/Fixed)/ Material    Fixed / Clothe net
              Rated impedance                                   3ohm
              Speaker Unit                                     2units
              Tweeter unit                                     20mm
              Woofer unit                                   40mmx70mm
              Input Terminal                                PUSH TYPE
              (SCREW/PUSH TYPE/GOLDEN
              PLATED/PIG TAIL)
              Supplied Cable                                    4.5m
              Size (W x H x D) (approx.) (0 Degree)      200x1100x230mm
              Weight (approx.) (After assemble)               2.9kg
              Center Speaker
              Model name                                    SS-CTB101
              Speaker System                                   1 way
              Enclosure Type                             Acoustic suspension
              (Bass Reflex/Acoustic suspension/Passive
              radiator/ others)
              Front Grille (Removable/Fixed)/Material     Fixed / Clothe net
              Rated impedance                                   3ohm
              Speaker Unit                                      1unit
              Woofer unit                                   30mmx60mm
              Magnetically Shielded                             O
              Input Terminal                                PUSH TYPE
              (SCREW/PUSH TYPE/GOLDEN
              PLATED/PIG TAIL)
              Supplied Cable                                     3m
              Size (W x H x D) (approx.)                   290x49x49mm
              Weight (approx.)                                0.28kg
              Surround Speaker
              Model name                                     SS-TSIZ1
              Type                                           Tall Boy
              Speaker System                                  2 way
                                                                               10
Model                                                                               BDV-IZ1000W
                           Enclosure Type                                             Bass Reflex
                           (Bass Reflex/Acoustic suspension/Passive
                           radiator/ others)
                           Front Grille (Removable/Fixed)/Material                 Fixed / Clothe net
                           Rated impedance                                               3ohm
                           Speaker Unit                                                  2units
                           Tweeter unit                                                  20mm
                           Woofer unit                                               40mmx70mm
                           Input Terminal                                            PUSH TYPE
                           (SCREW/PUSH TYPE/GOLDEN
                           PLATED/PIG TAIL)
                           Supplied Cable                                                 5m
                           Size (W x H x D) (approx.) (0 Degree)                   200x1100x230mm
                           Weight (approx.) (After assemble)                            2.9kg
                           Subwoofer
                           Model name                                                 SS-WSIZ1
                           Speaker System                                             Subwoofer
                           Enclosure Type                                             Bass Reflex
                           (Bass Reflex/Acoustic suspension/Passive
                           radiator/ others)
                           Rated impedance                                               3ohm
                           Speaker Unit                                                  1 unit
                           Woofer unit                                                 180mm
                           Input Terminal                                            PUSH TYPE
                           (SCREW/PUSH TYPE/GOLDEN
                           PLATED/PIG TAIL)
                           Supplied Cable                                                 4m
                           Size (W x H x D) (approx.)                              275x405x275 mm
                           Weight (approx.)                                             7.5kg
S-AIR                      Model name                                               TA-SA200WR
                           Version                                                      SP1
                           Power Output
                           Reference                                                   167W x 2
                           Size (W x H x D) (approx.)                              206x60x256 mm
                           Weight (approx.)                                             1.3kg
Remarks
The condition may vary according to different situations. Please refer to the instruction manual.




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