Arthur Li by sturesearcher

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									      The Development and Trends of
                   Hong Kong Tourism




Arthur Li
Certificate International Hotel and Tourism Management
HTMi Switzerland
Introduction:
Hong Kong is an international city to which the tourism industry contributes a
major part of economy. There are about 29.59 million visitors that arrived in
Hong Kong in 2009 and there is marginal increase of 0.3% compare with 2008.
The consumption associated by inbound tourism in 2009 is about 162.8 billion,
which have a 2.4% increase compare with 2008. Hong Kong is a place that
you should not miss. There are a lot of shopping facilities, which are
convenient and diversified to give tourism a lot of choices, unforgettable
shopping experience and memories. Hong Kong is also a hub of dining
blending Chinese and international cuisines where Michelin also give out the
first dining guide about Hong Kong in 2008. There is a unique culture blending
with east and west, blending of modern building and traditional antiques, local
cultural characteristics and the characteristics of the British colonial period can
be seen everywhere.


Development of Hong Kong Tourism
Kai Tak Airport is the former Hong Kong International Airport, which was built
in 1925 where had only limited room for expansion to handle with ceaselessly
increasing air traffic. It becomes one of the world’s busiest airports, so Chek
Lap Kok Airport was created to be a replacement for Kai Tak Airport. Chek
Lap Kok Airport is the main airport in Hong Kong as Hong Kong International
Airport, one of the world’s largest passenger terminal buildings, which opened
in 1998 and won seven Skytrax World Airport Awards for customer
satisfaction in just ten years. There is the avenue of stars opened form 27
April 2004, which is located at Tsim Sha Tsui to promote Hong Kong’s tourism
industry, to consolidate Hong Kong’s position as Asia’s World City, and to
express respect to outstanding professionals of Hong Kong’s film. The story of
Hong Kong’s one hundred years of cinematic history is told through
inscriptions printed on nine red pillars along the 440 meters promenade.
There are plaques honouring the celebrities to set into the promenade. So
some plaques contain handprints and autographs of the stars, but most of the
plaques only contain celebrities’ names.
The Hong Kong Tourism Board (HKTB) was founded in 2001 which works
with the Government, travel industry and other partners to market and
promote Hong Kong worldwide, improve the classification and quality of visitor
facilities and tourism service standards, and improve the experiences of
visitors once they have arrived. They promote the aim to business and leisure
tourist through its worldwide “Hong Kong – live it!” campaign and designated
2006 as “Discover Hong Kong Year”. They also carried out the quality tourism
services (QTS) Scheme that makes everyone easy to find shops, restaurant
and budget tourist accommodation that you can trust it. QTS-accredited
establishments must pass stringent annual assessments to show they meet
high standards of product quality and service under the scheme administered
by the HKTB. The Ocean Park Corporation submitted a master plan to the
government to redevelop the park to be a world-class marine themed park
featuring more 70 attractions in 2005 that the redevelopment work has been
commenced and will be completed in phases by 2012. The new attractions
will be introduced at different stages. The first new attraction, Colourful sky
world, has been opened in February 2007. In April 2009, the park introduced
the world’s first indoor and outdoor pavilion compatible, Asian Animal World,
for display a variety of Asian animals, including four little panda form mainland.
The Ocean Express connecting the Summit and the Waterfront was also
opened in 2009. Hong Kong is one of the major cruise ports in Asia, in
addition to some cruise ship always stay at Hong Kong, there is also some
international cruise lines offer some seasonal cruises to Hong Kong. Hong
Kong Cruise Hub was created at December of 2002 and it has the first cruise
website in Hong Kong. Nowadays, Hong Kong Cruise Hub is the best cruise
information website in Hong Kong and which give out both local and
worldwide cruise information to the viewer. Individual Visit Scheme is a plan
that allows the mainland residents visits Hong Kong and Macau in an
individual way that started form July of 2003. There is just a simple procedure
for the visa that sign and issue by the Public Security Bureau of China. The
visa is for 7 days and they can apply again before they back Mainland that is
more convenient for the mainland residents come for shopping or trading.
Until a year later, there is 260 million of mainland residents travel Hong Kong
that is 25% of the outbound tourism in China and brings totally about 15.8
billion Hong Kong dollars income. There is a huge benefit for the economy of
Hong Kong form Individual Visit Scheme that increases the number of
Mainland visitors to help many industries. It created more employment and
brought more investment that the owners of companies and stores will need
more people to work to meet the demand of Mainland residents and the
foreign capital would like to enter this market.


Trends of Hong Kong Tourism
The Hong Kong government is planning to development Hong Kong as a
leading regional cruise hub. So it is going to develop both hardware and
software for meet the need of being a leading regional cruise hub. For the
hardware development of cruise hub, the land formation works have started.
Kai Tak Cruise Terminal had a ground breaking ceremony of the land
formation on 23 December 2009, signifying the work of new cruise terminal
was started and a new milestone of Hong Kong cruise tourism development.
Hong Kong government is building a new cruise terminal, which has two
alongside berths and locates at the former Kai Tak Runway. The length of
apron area would be 850 meters and the depth of water is about 12 to 13
meters that can berth the biggest cruise vessel in the world. We believe that it
can clear 3000 passengers per hour and it would be opened at around mid of
2013. And there is an existing cruise terminal, Ocean Terminal, located at
Tsim Sha Tsui in Kowloon Peninsula. The cruise visitors can go to other parts
of the city by public transport conveniently form there include bus, taxi, ferry,
minibus or the MTR. Hong Kong Government also attaches great importance
to develop the software of cruise market in Hong Kong that they established
the Advisory Committee on Cruise Industry (ACCI) for advice them about the
development of Hong Kong become a regional cruise hub. In human
resources, ACCI cooperate with the Curriculum Development Institute of the
Education Bureau to hold two seminars on about the development of cruise
tourism in Hong Kong for secondary school teacher who teach Tourism and
Hospitality Studies.
This aims to enhance teachers understanding of cruise tourism in Hong Kong,
as well as the employment prospects and working skills requirements of the
cruise market. For the promotion of cruise tourism, ACCI contact the cruise
market and tourism industry closely to promote cruise tourism and develop
new route. The Hong Kong Tourism Board gives support to ACCI to promote
Hong Kong to be a cruise destination in the region that everyone must see it.
To enhance the cooperation of Hong Kong and mainland coastal provinces
and develop cruise route, the Tourism Commission worked with Fujian,
Hainan, Guangdong and Guangxi to establish an information exchange
platform for promote cruise tourism together.


Discussion of developing trends
Many cities in Asia are competing to set up cruise terminals, a number of
mainland visitors to Hong Kong also express who interest to participate in a
cruise vacation. As an international metropolis, if Hong Kong doesn’t increase
parking area, it will certainly behind other cities in the region. According to
statistics, the number of worldwide cruise passengers will be increased form
1390 million in 2005 to about 2380 to 3150 million in 2020. So how to grasp
the business opportunities in Hong Kong is very important. There is no cruise
terminal, which reach international standard that may affect Hong Kong’s
international image and the tourism industry of Hong Kong. According to
foreign experience, each cruise passenger can consume up to 1500 US
dollars that cruise industry can promote tourism and retail industries which
can aid the economy. Hong Kong Tourism Board surveyed more than half of
visitors expressed who is interested in cruise holidays, and over 80%of them
are interested in taking a journey which starts from Hong Kong. So the
government is planning to development Hong Kong as a leading regional
cruise hub that Hong Kong has great potential to capture the growth in the
Asia Pacific market because the harbour is deep with no air draft limit, Hong
Kong is located at a strategic geographical place in Asia Pacific where have
warm weather all the year and has modern infrastructure and rich experience
in tourism industry that is a dream port for giant cruise.
Conclusion
As everyone know Hong Kong is a modern city which had well development
already, but there is also some space for improvement that Hong Kong will be
more diversification where include cruise, theme park, natural park etc and
keep develop the Individual Visit Scheme to have more mainland tourists to
support Hong Kong’s economy. Hong Kong would become a leading cruise
hub that can help the tourism and retail industries, as well as the building
trade that create a lot of career for retail, building and hotel industries to grow
the economy and become more modernization to attract more tourist travel
Hong Kong and more foreign capital will invest in Hong Kong.
References


Avenue      of        Stars.       2009.         [online]       available      at
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COSCO Hotel. 2009. The need for apply the visa of Individual Visit
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[accessed 23 May 2010]


Discover Hong Kong. 2010. – Official Travel Guide form the Hong Kong
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[accessed 24 May 2010]


Hong Kong Commercial Newspapers. 2008. Individual Visit Scheme give
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[accessed 23 May 2010]


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The    development        of   cruise     terminal      facilities     in    Hong       Kong
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Tourism        Commission.              2009.        [online]           available         at
http://www.tourism.gov.hk/ [accessed 28 March 2010]

								
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