3D presentation.tc.3.24.10

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					3D for Airlines?

Linda Palmer
WAEA. TC. March 24, 2010
How 3D Works
   Left eye sees one view
   Right eye sees a slightly different view
   Our brain puts them together and creates the depth of field
   3D movies use this method – using two masters
      Left Eye image
      Right Eye image

                  Left Eye                       Right Eye
How 3D Works
   To make our brains think we’re seeing 3D,
      Our left eye must see the Left Eye image
      Our right eye must see the Right Eye image

   We don’t have to see these exactly at the same time because of a
    phenomenon called, “persistence of vision”
      When a human eye sees images, the eye retains an image for about
       1/30th to 1/32nd of second before it processes the next image that it sees
      The holdover from one eye mixes with the other eye and we can’t tell they
       are appearing at different times

   So the key to getting 3D to work is
        Make sure the left eye sees the left view
        Make sure the right eye sees the right view

        Sounds simple enough!
How Does 3D Work?

   Together, through the glasses, your brain makes the various objects
    appear to have different depth

                               +                            =

Images from AutoDesk ® Stereoscopic Filmmaking Whitepaper
How Does 3D Work?
   Horizontal distance between
    the same object in left eye vs.
    right eye creates the depth
   Screen size is important – the
    smaller the screen the less
    pronounced 3D effects are
   Viewing distance plays a part –
    the further away from the
    screen you sit, the more “3D”
    the objects become

                                      Images from AutoDesk® Stereoscopic Filmmaking Whitepaper
Making 3D Masters
   Masters are created specifically for viewing environment
   Digital Cinema Projectors are different than Home Video Televisions
   Home Video Masters are color-corrected specifically for this limited
    range of colors while still maintaining the proper “look” of the movie
   You can’t use a DCinema Master for the Home or Vice Versa

                                 Digital Cinema allows for a wide range of
                                 colors to be displayed

                                 In contrast, Home Video monitors can
                                 only display a fraction of those colors
Making 3D Masters
   Color-correcting for 3D has an extra step
   Should factor in how the glasses might affect the overall
    brightness or color
   Filmmakers may brighten up the image to compensate
    for the glasses
Making 3D Masters
   Filmmakers know 3D for “Big Screen”
       Digital Cinema systems exist for viewing
       Standards exist
       Theatrical 3D presentations well-understood

   3D for Home is Wild, Wild West
     3D BD Specification was only finalized in December
     Filmmakers are hesitant to output Home Video masters without seeing
      their movie on the actual display
     Our existing 3D masters were made “in the dark”
     Recent focus on 3D for Home has brought many questions and
      concerns from filmmakers – we are working through issues
Making 3D Masters
“How will my vision translate to a smaller screen
  where people sit closer to the screen?”
                                   - Feature Animation Team

“Will the 3D depth settings I used translate- Pixar Team
  properly to a smaller screen or do I need to re-
  adjust the depth?”
                                          - Bruckheimer’s Team
“How will the glasses and displays affect my
  image? Do I need to compensate for them by
  re-color-correcting my movie?”
   Up until now, just because we released it in Digital Cinema, doesn’t mean
    we have masters for the home
   Starting with A Christmas Carol, we will have 3D masters for the home as
    part of the mastering process
   Pixar has NOT determined what they will do for their 3D masters for the
   Multiple Ways to Make 3D Masters
There’s more than one 3D format

   Transport Formats
     Anaglyph
     Frame Compatible
     Frame Sequential
     2D   + Depth Map

   Display & Glasses
     Active
     Passive
     Autostereoscopic
Transport Formats - Anaglyph
   “Color-Filtering”
   Existing infrastructure
   Poor quality and color reproduction
Note: the example below is oversimplified & exaggerated for teaching purposes!
Transport Formats – Frame Compatible

   “Split Resolution”

   Side-by-side / Above-Below

   Existing Infrastructure

   Although each format is technically half the resolution of full HD 3D,
    each eye has more pixels than a 720p image

   Several Competing Formats/IP
        Sensio, Dolby, RealD

   Inconsistent User Experience
        System Menus
      3D Blu-ray format - Basic Split Resolution
      Side-by-Side in a 1920x1080 frame                Above-and-Below in a 1920x1080 frame

            L                     R
Proprietary Split Resolution formats such as Sensio and RealD are based upon the formats shown above

                                      Checkerboard Split Screen

                                                                                  Images: Texas Instruments
Transport Formats – Frame Sequential
   Full resolution - 1920 x 1080 per eye

   New hardware required in most cases
        2 HD video decoders

   Space and bitrate requirements
        Up to twice the space of 2D
        140% - 160% of 2D (MVC)

   Standard for Blu-ray
        MPEG-4 AVC Multi-view Codec

   Legacy hardware plays left eye in full resolution (Blu-ray)
Transport Formats – Frame Sequential

                            Images: Panasonic
Transport Formats – 2D + Depth
   Philips autostereoscopic

   Depth Occlusion Transparency

   Full resolution 2D compatible

   Depth Maps or Disparity Maps have production value

   Possible uses in 2D to 3D conversion
Transport Formats - 2D + depth

                1920x1080 2D image   Depth map

  Image: Philips Electronics
                3D Format Comparison
Technology      Timing   Quality   Display   BD       Disc        Advantages                Disadvantages
                                             Player   Space
                                                      (1X = 2D)
Anaglyph        Today             All       All      1X          Works on all displays     Lowest Quality

Frame           2008           New 3D    All      1X          Highest quality 3D that   Requires a 3D Display
Compatible                                                        works with existing       Some solutions are
(DDD, Sensio,                                                     infrastructure/hardware   proprietary

Frame           2010          New 3D    New      1.4X–       Highest quality 3D        Requires a 3D display
Sequential                                            1.6X                                  and a new Blu-ray

2D+ Depth       2013+          New 3D    New      1.2X-1.4x   Compatible with 2D and    Requires a 3D display
(Philips)                                                         Broadcast                 and if adopted, a new
                                                                  Works with                Blu-ray player
                                                                  autostereoscopic          DOT not captured
3D Displays & Glasses
Glasses are tied to the display and not the 3D transport
  format (except Anaglyph)

    Active                                      Passive

   Plasma, LCD (240Hz w/LED                   LCD Panels only
    Backlight) and DLP Rear
   Relatively little cost in the display      Polarizing filter adds significant
                                                cost to the display
   Full 1080p image per eye (Plasma
    and LCD)                                   Half resolution per eye
   Glasses will retail for ~$50 per pair      Uses inexpensive circular
                                                polarized glasses
   Almost all consumer 3D displays
    will be active glasses based in
   Batteries Required
   Communicates with TV
3D Displays – Autostereoscopic
   Glasses free display
   Multiple views
   “Look around”
   Lower perceived resolution
   Exist today in cell phones, picture frames and advertising
   Home market is several years away
3D Displays – Autostereoscopic
3D Distribution Methods
 Cable/Satellite
 Computers and Internet Delivery
 Gaming
 Mobile Devices
 Blu-ray
Cable/Satellite 3D – U.S.
            Launching 3D Channel on June 11, 2010
            2010 FIFA World Cup (South Africa vs. Mexico)
            Minimum of 85 live sporting events

            Three dedicated 3D Channels in June 2010
            PPV, On Demand, 3D Sampler
            Free software upgrade to DirecTV boxes

            Dedicated Channel
            Natural history, science, movies

            Dedicated Channel announced yesterday!
Cable/Satellite 3D - Internationally
              BSkyB in UK
              Launching the first 3D Channel in the UK
              Works with existing Sky+ HD boxes

              Korea
              Three Korean ministries investing $35 billion
               (U.S.) in R&D for 3D broadcasting capability

              Japan - NHK Channel BS11
              Broadcasting 3D, 4x a day since 2008
Computer/Internet 3D
   Computers
      Acer and Asus have 3D laptops
      Other manufacturers are also planning releases

   IP 3D
                  has 3D movies that you can buy NOW!

      NVIDIA showed YouTube 3D at CES
                         has announced downloadable 3D movies
      At least 3 others are investigating, no public announcements yet

   Adult Movies

      3D system for purchase later this year
      $4000 includes 60” 3D Display, Computer Server & Glasses
      $20/month subscription
Mobile 3D
   3D is coming to mobile devices
               3D camera takes stills & video
     Fujifilm’s
     Cell phones
             3D cell phones available in Korea
     Other    devices
Coming this year…

Hardware Players    Software Players   1080P Televisions

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