A New Alternative to Twitter Search: Identifying Tweets, Trends and People Related to Your Keywords by briansolis


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									A New Alternative to Twitter Search: Identifying Tweets, Trends and People Related to Your Keywords
By Brian Solis, blogger at PR 2.0 and principal of FutureWorks PR, Co-Author Putting the Public Back in Public Relations and Now Is Gone

Twazzup, a new search for Twitter, debuted recently and it just may replace you're activity on search.twitter.com for the time being (thanksLouis Gray).

As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence.

Timelines serve as our centralized activity hub and determine what we read, what we say, and who we respond to simply by the information that continually flows through it. We’re engaged at the point and place of introduction and bound by context and time. Noticeable content sparks curiosity and dictates our next move and subsequently the ensuing activity and reactions of friends and friends of friends (FoFs).

Twitter search, as well as the ability to search Facebook and FriendFeed updates in real time, threaten the viability of traditional search as it exists today. The ability to tap into material dialogue, as it's happening, connects us contextually to those who share an affinity or passion for similar interests and topics. The results provide an immediate and seasoned entree into conversations that potentially represent an opportunity to earn a response and potentially a new

(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis

friend or follower. This is the foundation for trust, credibility, and how we shape our reputation and package our online persona to convey what we stand for.

Unlike search.twitter.com, Twazzup displays top keywords related to your original search criteria as well as the individuals behind the associated tweets - this is in addition to the current, unrelated trending topics displayed at all times.

(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis

Twazzup also displays the most popular tweets tied to your search terms, including the top trendmakers and outbound links affiliated with each keyword.

(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis

Overall, Twazzup is far more useful than basic Twitter or TweetDeck search for market analysts, brand and customer relationship managers, sales, IR, and communications and community professionals responsible for listening, observing, responding, and learning. However, in order to be a complete replacement, it needs to include deeper functionality found currently in Advanced Twitter Search.

(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis

Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. He actively contributes his thoughts and experiences through speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, TechCrunch, and BrandWeek. Solis is co-founder of the Social Media Club and is a founding member of the Media 2.0 Workgroup. Solis has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry – he coined PR 2.0 along the way. Solis is considered an expert in traditional PR, media relations, and Social Media. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. PR 2.0 has earned a position of authority in the Technorati blog directory and currently resides in the top 1.5% of indexed blogs. BrianSolis.com is also ranked among the most influential blogs in the Ad Age Power 150 listing of leading marketing bloggers. Working with Geoff Livingston, Solis was co-author of “Now is Gone,” a new book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, and Blogger Relations. His next book, co-authored with Deirdre Breakenridge, “Putting the Public back in Public Relations,” is now available from FT press. Connect with Solis on: Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook --Subscribe to the PR 2.0 RSS Feed

(cc) Brian Solis, www.briansolis.com - Twitter, @briansolis

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