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					Social Networks: Right for your business?
David Coleman Managing Director Collaborative Strategies May 13, 2009

Special Qtask edition, with a new chapter on Accountability and Collaboration Download chapter or eBook at: http://bit.ly/dgAR7

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Definitions: Communication and Collaboration
Communication: A message is sent from person A to person B, and receipt is acknowledged by person B. Interaction: A message is sent from person A to person B, and receipt is acknowledged by person B, and person B sends a message back to person A in reply. Collaboration: Multiple interactions between two or more people for some common task or goal.

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Social Network vs. Online Community
Social Network
• A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship or trade.

Online Community
• A virtual community, ecommunity or online community is a group of people that primarily interact via the computer for social, professional, educational or other purposes.

http://en.wikipedia.org/wiki/Social_network

http://en.wikipedia.org/wiki/Online_community

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Social Network vs. Online Community
Social Network • Large and distributed with many nodes (Facebook, LinkedIn, etc.) • Social ties = weak • If you are NOT there, you probably ARE NOT missed Online Community • Smaller, generally focused on a specific topic or goal (Community of practice, learning community, project community) • Social ties = strong • If you are NOT there, you ARE missed

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Social Network - example

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Poll: How Many Social Networks or Online Communities are you Currently In?
• • • • None 1-2 3-5 6+
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Collaboration 2.0
Collaboration 1.0 • Focus on content • People find content on web sites and portals • High security on web documents and content • Seats and licenses • F2F is best for meetings • Interact w/ colleagues • Search (Google) is king Collaboration 2.0 • Focus on interacting or sharing content • People pull content through tags • Blogs, wikis and transparency • SaaS (Software as a Service) • “Move bits not butts” • Web/data conferencing • Customer as partner
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Embracing Web 2.0
• • • • • • • Participation Transparency Accountability Self policing Collaboration vs. Security Mash-ups Working outside the firewall
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Stages of Evolution for Collaboration in the Enterprise
Stages of Adoption Stage 1: Traditional Collaboration Stage 2: Specific Application Stage 3: Collaborative Proliferation Stage 4: Consolidation Collaborative Technology Telephone Audio, video, and data conferencing Multiple audio, video, and data conferencing tools Standardize on SIP/Simple or XMPP Standard tools in place Example Face-to-face meetings EIM, IM, Chat, and presence detection Yahoo!, MSN, AOL, Google, etc. One client for all IM clouds Integration with mobile environments Technology E-mail Virtual team spaces Groove, eRoom, WebOffice, etc. Common Virtual Team Space for everyone Standard desktop and Web interface for anyone
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Stage 5: Virtual Work Environment

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What Stage of Collaborative Evolution is Your Organization In?
• • • • Stage 1- Classic collaboration tools Stage 2- Exploring new collaboration tools Stage 3- Proliferation of collaboration tools Stage 4 – Consolidation/standardization of collaboration tools • Stage 5 – Virtual working (Collaboration 2.0)
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Holistic Approach to Collaboration

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Generational Differences
• • • • Seniors – “loose lips sink ships” Boomers – e-mail and phone (1 on 1) Gen X- IM and chat (faster) Gen Y – Work in groups, teams communities, collaboration is critical – don’t like e-mail, too slow – Chat/IM/SMS, – the Twitter Generation
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Old Collaborative Infrastructures
• Microsoft Server architecture is too complicated (see slide) • More collaborations tools are SaaSbased (Cloud computing)
– Lower initial cost – Easy to test if it works for your group – Opex rather than a CapEx

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The Difference the IT Guy Sees
Total cost of acquisition is only part of the picture. Resources required for architecting, deploying, supporting, and updating each platform should be understood.

Microsoft required Products
Purchase Windows 2003 Server Licenses to Deploy AD 2003 Purchase Windows Server 2003 CAL for all registered users or devices Purchase Windows Exchange 2007 Server Licenses Purchase Windows Exchange 2007 Server CAL (Enterprise CAL) Purchase Windows Server 2003 Licenses for Exchange 2003 Servers Purchase Microsoft Office Communications Server 2007 Purchase Microsoft Office Communications Server 2007 CAL (Enterprise CAL) Purchase Windows XP Professional or Windows Vista Purchase Office 2007 Professional Purchase Windows SQL Server (per CPU or per user) Purchase Windows 2003 Server Licenses for SQL Servers Purchase Microsoft Office SharePoint Server (MOSS) CAL Purchase Windows 2003 Server Licenses for MOSS Servers Deploy Windows Active Directory 2003 (typically 12-18 months) Deploy Windows XP Professional or Vista Professional Deploy Office 2007 Professional Deploy Windows Internet Explorer (with current SP) Deploy Windows Office Communicator Deploy Windows Exchange Server 2007 Architecture Deploy Windows SQL Server Architecture Deploy Microsoft Office Communications Server 2007 Deploy Windows SharePoint Services Server Deploy Microsoft Office SharePoint Server Migrate Applications to Sharepoint? Infopath? ,Net? Groove? Migrate Users to Microsoft Architecture Migrate User Data to Exchange

Lotus required Products
Purchase Acquire your preferred OS Licenses for Domino Servers Purchase Lotus Domino server licenses Purchase Lotus Notes CAL’s Purchase Acquire your preferred OS Licenses for Sametime Server

Deploy Lotus Domino Servers Deploy Lotus Sametime Servers Deploy Lotus Notes client

Migrate any Public Folder like apps to Domino Migrate Users to Lotus Domino Architecture Migrate User Data to Domino 15

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The Sad CEO
• • • • • • Well known Bay Area High Tech Co. Make great I/O devices 5000 knowledge workers worldwide Get lots of new Gen Y employees Use old Notes infrastructure Gen Y’s complain and then leave
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If you don’t collaborate, they will
• • • • • • Target Purchasing story The new role of the CIO ERP vs. Situational applications Self service and mash-ups Support mobile and work anywhere Is UC necessary for Gen Y?
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Two Types of Enterprise Applications
– Core ERP applications – Services by IT – Situational applications –
• • • • Reusable code Often hosted (SaaS) May only be used temporarily No ROI for IT

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Collaboration is like a black hole
• Hard to see, measure things around it • Benefits are indirect and intangible • Employee turnover is correlated with collaboration (research by Nick Bontis) • Check cycle times for reduction.
– Assign a % to collaboration – (other factors)
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Critical Processes with Collaborative Leverage
1. Sales & marketing (proposal development) 2. Customer service/support (exception handling) 3. R&D (new product development) 4. Value network management/relationships with external organizations, DPM, and project management (exception handling) 5. Training (internal and external) 6. Decision support/crisis management
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Who is Responsible
• How is accountability partitioned in the enterprise? • No anonymous users (like consumer) • HIPPA and SOX compliance • How do you track who did what in a collaborative tool? • Qtask example • Log file in SharePoint?
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Collaboration 2.0 Virtual Team Spaces

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Twitter, Micro-blogging, SMS, etc.
How many of you are on Twitter? What do you use Twitter for? http://twitter.com/dcolem an100#/dcoleman100 http://twitter.com/qtask#/ qtask
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SN in the Enterprise Study
• Data collected in March, 2009 • 119 responses (not statistically relevant) • Done for Cutter IT Journal, so most of those answering were IT or tech people

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Preliminary Study Results
• 66% of Enterprises using or testing SN • 50% of the time IT test or implement
– Sales & Marketing second

• Decision makers on SN:
– 23% IT – 23% management – 32% no one (organic)
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Preliminary results (2)
• 71% do corporate blogs • 31% on Twitter • 49% in online communities

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Who Uses What?
• • • • • • • 77% use Chat/IM 81% use web conferencing 55% room based video conferencing 36% desktop video conferencing 43% - VTS (virtual team space) 38% DPM (distributed project mgt.) 59% wikis
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Survey results (5)
• 60% were in 1-3 social networks
– 92% on LinkedIn, – 67% on Facebook

• 69% use SN for business
– 53% to find new information – 77% to connect with other people – 69% to expand personal network – 73% to track people in personal network
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New Study (same topic)
• May, 2009 • Statistically significant (500+ responses) • 3 different populations
– Random survey panel – Elearning Magazine subscribers – Finnish workers

• Correlate with age or generation • Only in companies of >1000 people
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Recent Books
• Collaboration 2.0 Book
http://happyabout.info/collaboration2.0.php
Use Code: “CollabeTechCoire” for 25% discount

• 42 Rules for Successful Collaboration (15% pre-publication discount)
– http://www.42rules.com/successful_collaboration/index.html

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Contact Information: David Coleman
• Collaboration Blog and website at: http://www.collaborate.com • Phone: (415) 282-9197 • Skype: ddcoleman • Twitter: dcoleman100 • Facebook & LinkedIn: David Coleman

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