Blue Nile (www.bluenile.com) was one of the first serious vendors to get involved in selling
diamonds online, and they’ve made quite a name for themselves since their initial appearance on the web in 1999.
In fact, in terms of total sales, they’re currently the number one online diamond retailer, far ahead of any other
Although in recent years sites like James Allen and Mondera have come to provide stiff competition, Blue Nile
remains a good option for buyers who are looking for a reputable and knowledgeable source for diamonds.
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Blue Nile is perhaps best known for the wide variety of “create-your-own” choices they offer. This is attractive to a
lot of buyers because it provides the opportunity to browse through seemingly countless diamonds of varying
properties as well as different types of settings. When customizing your own jewellery, the end result can have a
little bit more personal and sentimental value, whether it’s for yourself or that special someone, and, of course, you
can also tailor the piece to your tastes with respect to overall appearance.
At Blue Nile, you can create your own rings including three-stone rings and five-stone rings, as well as earrings,
and diamond pendants. The process is made very simple. When creating a five-stone ring, for example, you can
start by choosing diamonds or a setting. To choose a diamond, you can use Blue Nile’s search facility, which is
very simple and presents all the relevant information clearly.
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Normally you’ll first choose a shape for your diamond, but if you’re creating a five-stone ring, you’re limited to
round diamonds for design reasons. You can then sort by price, polish and symmetry ratings, certifying body, and
the “four Cs”: cut, color, clarity, and carat weight. You can also limit search results to within certain parameters.
Next, you can move on to see more information about a given diamond, and from there you can decide whether or
not to add the diamonds to your set. You can then choose a setting from applicable options, usually including
choices in white gold, yellow gold, and platinum.
You can also purchase loose diamonds at Blue Nile, using the same search engine. Blue Nile also offers a variety of
other finished pieces. These include engagement rings, wedding and anniversary rings, watches, bracelets,
necklaces, and earrings. In addition to diamond jewellery, Blue Nile sells gold, silver, pearl, gemstone and
One of the reasons for Blue Nile’s popularity is the wide range of prices into which their products fall; anyone,
regardless of budget, will find some compelling choices at Blue Nile.
Blue Nile also ships to a greater number of countries than most of its competitors. As any discerning buyer would
require, they include shipping insurance automatically with all orders. FedEx shipping is free for US orders, with
overnight shipping for all loose diamonds, build-your-own pieces, and other orders over $500, or 2-day service for
orders under $500. You’ll also get some nice extras like free resizing, a 30-day return option, and the option of
financing through Bill Me Later.
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For anyone in the market for diamonds, Blue Nile is worth checking out. Their service should appeal to a great
number of people, thanks to the easy to use and navigate website, variety of products available, as well as Blue
Nile’s flexibility in terms of shipping to different countries.