PRESS RELEASE: CMI Teams with NetBase to Harness the Power of Social Media Und... Page 1 of 2
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Alliances and Partnerships News
CMI Teams with NetBase to Harness the Power of Social Media
Understanding for Consumer Insights
Wed, 20 Oct 2010, 17:42:16 EDT
ATLANTA, Ga., Oct. 20 (SEND2PRESS NEWSWIRE) -- CMI, a full-service marketing
research company, is taking consumer insight to the next level by offering NetBase
social media understanding and analysis of online consumer opinion, emotion and
behavior to its marketing research clients.
The new agreement with NetBase allows CMI to leverage next-generation semantic
technology to gather insights from billions of sources of public and private online
information. NetBase social media understanding and analysis, combined with CMI's
industry leading qualitative and quantitative research capabilities, gives clients a
powerful new competitive edge in fast moving, social media-engaged marketplaces.
"We are constantly looking for new ways to help our clients get to know customers in the
context of their world - how customers think, feel, interact, and behave when they make decisions in a client's category," said
Chet Zalesky, president of CMI. "Our groundbreaking relationship with NetBase adds a powerful new dimension to our
research insights through real-time social media understanding."
CMI leverages the power of NetBase to combine new primary research insights with online social media findings to reveal
customers' stories and help clients formulate actionable insights - long before their competitors do.
"We're excited to be working with CMI's experienced team. CMI is at the forefront of looking for new ways to marry traditional
primary market research with the ongoing conversations consumers are having every minute through social networks and
blogs," said Jonathan Spier, CEO of NetBase. "Our ConsumerBase tool gives CMI and their clients a chance to understand
and analyze online conversations and comments to develop deeper consumer insights."
Through NetBase, CMI's research team will have on-demand access to a full year's worth of social media commentary
representing billions of conversations from more than 75 million sources, from blogs to Facebook to Twitter. NetBase's state-
of-the-art natural language processing (NLP) engine delivers real-time results any time of the day or night without any advance
setup. NetBase utilizes semantic technology, providing more than just a summary of keyword mentions to gain a deeper
understanding of what's being said.
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world -
the choices they make and why - to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions
to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.
CMI's experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and
technologies to translate research into insights and insights into actions.
CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country's largest
marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S.
For more information about CMI, visit www.cmiresearch.com .
NetBase provides tools for understanding consumer opinions, emotions, and behaviors as expressed in social media and the
Web. Our state-of-the-art natural language processing (NLP) engine reads billions of conversations from more than 75 million
PRESS RELEASE: CMI Teams with NetBase to Harness the Power of Social Media Und... Page 2 of 2
social media sources. It automatically organizes up to one year of brand-related chatter to determine not only sentiment but
also deep, actionable insights. NetBase NLP is nearly 90 percent accurate, so our customers have the trusted information they
need to make better business decisions. Customers like Coca-Cola and Procter & Gamble are turning to NetBase because our
tools are smarter, faster, and cheaper than any alternative on the market. Based in the heart of Silicon Valley, NetBase is a
privately held company. For more information, visit: www.netbase.com .
- CMI news feed RSS:
NEWS SOURCE: CMI
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