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									      Coach, Inc.




Whitney Nienke, Kittisak Yodden, and Angela West
            Product Assortment
 Handbags
 Women’s Accessories
    – Key rings
    – Watches
    – Jewelry, etc
 Footwear
 Legacy
 Travel and Business
 Men’s
                    Price
   Handbags $118 and up



   Footwear $98-$248



   Sunglasses $148-$298
                          Locations
   The United States
    – Oregon
          Portland
          Bridgeport Village
          Washington Square
          As well as some department stores
            – Nordstrom
            – Macys

   Outside the Unites States
        Australia, Canada, Bahamas, China, Japan, Mexico,
         Thailand etc.
Advertising

Fashion Magazines
  Coach Catalog
  Coach Website
     In Store
                Lifestyle Website

   Website offers
    – Screen Savers
    – Wallpapers
    – Horoscopes
          Suggests appropriate
           Coach bag.
    – Gift Guide
        Company Background
 Family-run workshop
 Inspired by a baseball glove
 New grains and colors, and
  modern materials were
  developed
 Highest standards of
  workmanship and materials.
 Classic part of the landscape of
  American design.
Design Philosophy
    Began with 12 bag designs
      – Each embodies classic and
        American style
      – Balance between aesthetics and
        functionality
    Maximum efficiency, comfort and
     convenience
    Consistency of color and texture
    Selects only the top ten percent of
     leathers
      – Like fingerprints, no two grain
        patterns are alike
      – Every Coach product is original
        and unique!
      General Company Info
 Company Profile:Coach, Inc.
 Ticker:COH
 Exchanges:NYSE2006
  Sales:2,111,500,000
 Major Industry:DIVERSIFIED
 Sub Industry:GENERAL DIVERSIFIED
 Country:UNITED STATES
 Employees:7500
           Target Market
 Geographic
   – North America, as well as international consumers like
     Japan (emphasis—Coach Japan), China, and East Asia
 Demographic
   – Women
   – Upper middle class
   – Teen chic product line segments younger adults and
     teens
 Coach Legacy- opening two stores in the fall
   – Stylish shoppers (trend setters)
   – Limited items
          Coach Store Layout

 Coach   has built a strong presence in
  the U.S.
 Layering of stylized visual and
  decorative elements
 Subdued, indirect lighting
 Direct, brighter lighting used for
  specific products
Coach Store Layout


          Free-flow layout
          Increase space
           productivity
          On-shelf
           merchandising
              Reference
 Wright Reports
  http://wrightreports.ecnext.com/coms2/re
  portdesc_COMPANY_189754104
 Coach
  www.coach.com
 Coach Ads
  http://www.bwgreyscale.com/ads/coach.h
  tml

								
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