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Keyword Research Versus Writing Naturally In SEO

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					TheBitBot Organic SEO and SEM Blog - http://thebitbot.com
Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner




TheBitBot Organic SEO and
SEM Blog
Focusing on SEO, SEM, Internet Marketing
and Product Reviews for the Small Business
Owner




                                                                                            page 1 / 4
TheBitBot Organic SEO and SEM Blog - http://thebitbot.com
Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner




Keyword Research Versus Writing Naturally In SEO
by administrator - 2010-10-22 09:15:53

http://thebitbot.com/?p=1846

It is the goal of every webmaster or blogger to use every means at their disposal to draw and drive as much traffic
to their website or blog as possible. Let's face it. Keywords are the same as in-roads. The only difference is, these
in-roads are virtual ones and are all inter-connected with the information super-highway. Naturally, some roads
have more traffic than others. In the same fashion, some keywords naturally see more traffic than others. In the
world of online-search, clicks come in two ways. First, they come through relevancy with respect to the keyword
that was entered into the search bar. Pages relevant to that keyword are displayed by search engines. The other
way is through curiosity or baiting. This would entail the writing of a title and copy so compelling and invoking that a
click is inevitable. Which is better?

Keyword Research. Keyword research is quite standard. One would simply go to the Google Keyword Selector
Tool, type in the keyword of interest, and make note of the number of local monthly searches for a particular
keyword or a series of keywords. After careful note of the number of searches per month, the webmaster or blogger
would then go to the Google homepage and type in the keyword of interest noting the number of competing pages.
The keywords with the highest search-to-competing-pages-ratio would be a candidate for use in the article or page
copy.

Exact Match versus Broad Match. A writer would need to be careful about which search function they use in terms
of calculating the traffic potential of various keywords. Broad match function shows the traffic from any and all
variations of a keyword or phrase that contains a keyword. Traffic numbers can be very misleading when using the
broad match function as the traffic number are tallied from all of these variations. Exact match number will usually
be much lower and are usually much more accurate for calculating the potential traffic for a given keyword or
phrase. This is especially important when performing keyword research with the intent of buying exact-match
domain names.

Keyword research as a Search Engine Optimization (SEO) strategy is great if and only if the numbers you receive
are accurate and even more importantly, stable. That being said, it is very easy to base a great deal of effort
around a keyword that contains inflated search numbers. Proceed with caution.

Writing Naturally. Writing in a style that comes naturally, for which minimal research has been done and about
which one has natural interest can in many cases prove more beneficial for a webmaster or blogger in terms of
traffic potential. Many times writers who write for people and readers as opposed to search engines may very well
reap greater benefits that ones confined to keyword research terms. Naturally writing about subjects that are of
interest to actual people using unique and compelling titles may very well capture the attention of an audience
whereas a title that is stuffed with high volume keywords may not.

Curiosity clicks are quite powerful and have much more potential to go viral than do keyword-stuffed articles with
keyword-stuffed titles. Keyword stuffing doesn't necessarily mean that the keyword is used to many times in copy, it
may very well mean that that particular keyword just does not belong there, that it looks forced or unnatural.
Naturally written copy invokes curiosity and gets clicks.

For subjects that are fresh and of interest to people, link bait is often the result of writing naturally. Well written copy
concerning subjects that are of natural interest will ultimately draw traffic. Keyword research is a necessary part of
SEO, but if the quality of the copy suffers because of it, it is ultimately self-defeating. In an ideal world, if a writer
finds that high-volume, low-competition keywords are available to write about naturally, then they would by all
means use them. However, if they are not available, it would be better to write about the subject naturally so that
they can still reap the SEO benefits in terms of having quality and compelling content.

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TheBitBot Organic SEO and SEM Blog - http://thebitbot.com
Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner




Are You Struggling To Promote Your Small Business?
Are You Struggling To Promote Your Website Or Small Business? Are you thinking about starting a business?
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To have an online presence means to have a website. Your website has to be relevant to your business as well
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Finally, a quality SEM course would teach you how to capture valuable leads using your website and a few tools
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Modern day commerce is now moderated from within the virtual world. If your small business, regardless of your
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TheBitBot Organic SEO and SEM Blog - http://thebitbot.com
Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner



TheBitBot Organic SEO and SEM Blog

Focusing on SEO, SEM, Internet Marketing and Product Reviews for the Small Business Owner




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