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Digital Marketing Course, Internet Marketing, Social Media Marketing Course

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					Marketing Coaching Programme
Not Getting the results you want from your marketing?
5 Common Reasons why most people get poor results promoting themselves.

      You simply don't like Marketing, and wish someone else could
 1    take care of it all for you.

      You're too busy and don't have time for marketing, you're busy
 2    working with your existing clients

      Your website isn’t ready, or it’s simply not generating the
 3    revenue, qualified leads or return on investment you want or need

      You're not sure which marketing tactic, strategy, concept, or
 4    approach will work best for finding & converting leads into sales

      You haven't got a plan or a system for pulling it all together.
 5    You need your own Marketing Road Map. One that gets results.

Any of these apply to you? If so, then please progress to the next page.
Signs or hints of the issues you may be experiencing

               DECLINE                                INCREASE

•   Sales / Turnover                    •    Your cost per sale
•   Profit / Share Price                •    Your cost per lead
•   ROI from your website               •    Cancellations for appointments
•   Sales from your website             •    Stress/Arguments about Money
•   Traffic to your website             •    Deadlines being missed
•   Quality time spent with family      •    Personal Investment in Business
•   Qualified leads for your services   •   “no thank you" at appointments
•   Confirmed Appointments              •   “no thank you” on the phone
•   Accepted Sales Proposals            •    Bank / Credit Card Borrowings
•   Enthusiasm for your Business        •    Lead times between deals
•   Qualified referrals                 •    in networking, but no sales
•   Market Share                        •    time spent online, but no signups
      Are you experiencing a                   Are you experiencing an
    DECLINE in any of the above?            INCREASE in any of the above?
Identify, Pursue & Achieve Your Marketing Objectives
It’s as simple as 1, 2, 3.




   Mindset                       Strategy                     Tactics
   Most people fail with their   We help you get in the       We share the very best
   marketing because they        right frame of mind, and     no cost and low cost
   are not addressing the        help you to create an        results driven marketing
   real issues or have gotten    appropriate plan of action   tactics, as well as case
   to the root of the actual     dependent on the human,      study results, so that you
   problems that hold them       technical and financial      can gain repeat similar
   back - they're only dealing   resources you have at        successes for your
   with the Symptoms.            your disposal.               products and services.
Succeed With Our Marketing Coaching Programme
Successful marketers follow a system




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                                     Mindset                                   power.
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Successful Marketers Follow a System
Most people just lack a little direction, putting simple ideas into practice

      Those that do it, have a positive outlook about marketing, not a
 1    negative one based on fear or rejection.

      They understand their prospect's needs, how to attract their
 2    attention, offer a solution to their “pain” & convert them into clients

      They recognise that marketing is all about setting and reaching
 3    objectives in bite sized chunks & having a plan of action that works.

      They use a number of marketing tools and resources to do the
 4    majority of the selling for them, they know which killer tactics to use.

       They eliminate time wasters and "tyre kickers" so they don't have
 5     to waste time or money having to deal with uninterested prospects.
Successful Marketers Follow a System
Most people just lack a little direction, putting simple ideas into practice

      They recognise that a sale doesn't necessarily happen on the first
 6    point of contact or handshake, it takes time

      They know the 3 reasons why prospects don't buy at any given
 7    time and address them head on to maximise conversions into sales.

      They have assembled a portfolio of marketing materials that help
 8    to establish credibility & trust both online and offline.

      The recognise that building trust takes time, and have a number of
 9    tactics to do just that, and powerful tactics to generate referrrals.

       They ask themselves the right questions, find the right answer &
 0     implement the correct solution by following their own system
 You Need Your own System
 A System that gets results



                                                                                ults
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                                          P rogr
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You need a System that helps    You need a system that             You need a system that converts
you to identify what the        persuasively communicates          first time buyers into repeat
marketing issues, challenges    the benefits of what you have to   customers, and enables you to
and obstacles are that are      offer to your target audience,     generate even bigger and better
preventing you from achieving   and get them wanting to do         results..
the results you want.           business with you.
The RESULTS Formula

Start Generating progress & Results Today
                                Recognise the need for change
             1
             2                  Encourage Others to engage you
             3
             4                  Segment Your Market
             5
             6                  Understand your audience

                                Leverage different tactics

                                The Internet as a marketing tool

                                Systemise Your Marketing
 What You Will Learn – Session 1
 In this Session, You will learn proven strategies in MARKETING PLANNING

  Determine Potential       Get Paid What You           Identify Why Your      How to Qualify every
  Results in Advance       Want & What You Need       Marketing isn’t Working Prospect you Encounter



                                                               Mar
                                                                  ket
                                                                Aud ing
                                                                   it




 Most people don’t know       One of the biggest    Identify the real marketing   Discover a powerful
how to define a marketing mistakes most coaches,      issues that are holding     FREE tactic that can
budget or how to justify it consultants and service you back and preventing       increase your offline
   to investors, team        providers make is not    you from achieving the      and online marketing
 members or loved ones.        charging enough           results you want           results instantly
Feedback from course delegates
Read what others have to say…

                           It helped me to focus on the Key Performance
                              Indicators (KPIs) that drive my BNI business
                         forward… and increased our performance in all the
                             KPIs, moving Scotland West up 30+ places to
                           No. 2 Region in the UK & Ireland. And a
                             Ranked No. 1 Chapter out of 595.
                           Charlie Robertson, BNI Scotland West
  Networking Coach
                        I gained a very useful process to generate business
                        from existing clients and yesterday I used it and
                        gained access via one individual that I am coaching
                        to a multi national pharmaceutical company which
                        could double our existing turnover.
                        Michael McNulty, theperformance.biz
  Corporate Trainer
What You Will Learn – Session 2
In this Session, You will focus your attention on your VALUE PROPOSITION

Encourage More People       Stop Competitors           Find New Prospects       Identify, Meet & Exceed
  To Buy From YOU          Taking Clients Away          Every Single Week        Customer Expectation




 Most people spend too      There’s a powerful     Imagine, if you have 5, 10   People judge you by the
 long trying to persuade  simple tactic you can     or 50 new prospects to      promises you keep. You
   someone to buy and        use to stop your        speak to every single       will under promise and
prospects end up feeling competitors stealing your week. How many could            over achieve every
sold. You don’t have to.    clients/customers.            you close?                   single time.
Feedback from course delegates
Read what others have to say…

                                "An outstanding programme "

                        " ... which I wholeheartedly recommend. Ranks
                           as one of the top courses I've ever taken part
                                                 in."
                               Clive Taylor, http://www.sesai.co.uk/
  IT Project Manager
                         So far I've got major contacts and deals with
                         companies I was only dreaming about doing
                         business with less than a month ago! You
                         really do get what you ask for and the Results
                         Academy helps you to realise that!
                         Deborah Meredith, www.city-pa.com
  Virtual Assistant
  What You Will Learn – Session 3
  In this Session, You will master UNDERSTANDING YOUR MARKET

      How to Find New            Create New Niche             Stop Discounting to        How to Drive FREE
        JV Partners                Opportunities                Win New Clients          Traffic to your site




There’s a quick way to get Is your market growing,             Start getting paid what Increase your rankings
   sales by getting other   or shrinking. Is it all set to    you’re really worth. We on the search engines
people to recommend you       explode and open up               show you how to find    and start driving more
to their lists. We help you new channels and create          clients who pay you what qualified traffic to your
  find these JV partners.      new opportunities?.            you want, & up front too    website – FAST.
What others Say…


                     We have done $500,000 in sales online since
                     January thanks to you and your course. I can
                      vouch to everyone considering your excellent
                     course - they simply cannot fail if they practice
                                  what you preach.. “
   Online Retailer            Matthew Alleyne. Rocka.no


                      Just one tactic from the programme, generated
                       15 prospects in 24 hours. I closed 7 of them
                        generating £4000. The 8th one, was worth
                                        £5000 alone.
                              Anne Quinn, Money Matters

   PPI Consultant
 What You Will Learn – Session 4
 In this Session, You will generate new REFERRALS

    How to receive the      How to get a constant      Want 7 times more       Apply Powerful Referral
    Referrals you want       Stream of referrals       referrals than now?        Strategies online




Many people are grateful      We share one of the     Discover 7 occasions when Use a simple and very
when they get a referral    most powerful, and best    referrals can & will come  effective method to
but quite often they’re a    kept secrets to getting     your way using a very    triple the amount of
complete waste of time.     the referrals you want,   simple, but powerful tactic signups to your list
  You can avoid this.         best of all – it works.     that will shock you.        using referrals
What others Say…


                         I have just started working with the Results Academy
                            and was not going to give a testimonial until I had
                           completed the course but in my first 7 days, I have
                            collected over 120 referrals – This stuff works.
                                 Iain Whyte, Big Man Talking.com
  Motivational Speaker


                             I can honestly say that this is the best value for
                            money I have ever received since starting out on
                            my entrepreneurial journey over 6 years ago.
                                  Lionel Jones, Ergot menswear

 Clothing Manufacturer
What You Will Learn – Session 5
In this Session, You will master the #1 marketing skill - COPYWRITING

 A Complete Blue Print        Forensic Analysis of    Lots of Tools,     A Complete Templated
for Writing Sales Letters     Cash Generating Ads Resources & Checklists System – Start to Finish



                                                                FRE
                                                               CH E E
                                                              LIST CK
                                                                  S




 Master the one skill that   Discover 8 ways to write Get a complete Web page Discover how a simple
can generate lots of cash     killer headlines. How to template for generating       generated a 59%
 fast for your business.     inspire people to action,   sales, and a powerful    response, and how one
   Discover little known     and how to increase the     proven squeeze page     advert generated £5000
  tactics that get results       order value or size.  formula to generate leads online in less than 24hrs.
What others Say…


                   Well I have only put a couple of things into practice so
                    far and already I have a full project book through the
                    summer and when I say full I mean much more than
                                   double I have ever had.
                   Roger Vanstone, http://www.recruit12.com/
    Recruitment

                       To say I was sceptical about marketing was an
                     understatement; three weeks into this programme.
                    Not only that I am getting amazing results using The
                      Results Academy approach I have a pipeline like
                                        never before.
                        David Harris, http://www.egld.co.uk/
    Management
     Consultant
 What You Will Learn – Session 6
 In this Session, You will learn about MARKETING COMMUNICATIONS

   Discover a Powerful 5           Satisfy all Your       Avoid Losing up to        Get Prospects Wanting
       Step Formula              Information Needs       66% of your prospects       Become Your Clients




  Learn how to position          Discover powerful       Discover 10 essential      You will master simple
yourself as an expert, and      proven strategies for     marketing tools you        powerful techniques
attract the types of clients   meeting the information     must have in your          that will persuade
  you want to work with,       needs of all 5 different portfolio to help you win    prospects to want to
 (not need to work with)         types of prospect.                sales              buy from only you.
What others Say…


                    “Just one of the hundreds of techniques contained in
                      this program netted our biggest deal of the year - a
                       large contract with a global investment bank. We
                      got a 24x return on the investment with that
                       one sale and I think that speaks volumes for how
                      much I value the advice that the Results Academy
    IT Consultant                  offer and you should too..

                     I would not hesitate in recommending the Results
                      Academy, theyoffer outstanding value for money."

                                     Dylan Jones
                       http://informationqualitysolutions.co.uk/
 What You Will Learn – Session 7
 In this Session, You will learn about MICRO BLOGGING & TWITTER

  75 Ways to Use Twitter      Discover the powerful      How to build a list of      Automate Your lead
       In Business               POST Formula            250,000+ Followers        Generation in 4 easy steps




   Be amazed as to the      Master a very simple, yet    A number of case study           Put your online
flexibility and usefulness      powerful method of       examples of how to build marketing onto autopilot,
of this application to help     getting your fellow     a targeted list quickly then & discoverr a little known
drive a number of FREE        members on twitter to      use the POST system & technology that can help
   marketing activities     follow & recommend you             do it yourself           your business grow
What others Say…


                     You're not left to flounder, and best of all - No fluff, no
                       flannel, no smoke and mirrors, just stuff that works.
                          I’m doing it, and it's my best decision this year.
                        Alan Simpson, www.hotelsphere.co.uk/

Tourism Consultant

                     “Each session follows a structured path with excellent
                              support materials and links to useful
                      resources. The knowledge is impressive - as is the
                        evident desire to provide value for money and to
                         help everyone on the programme. Mark Lee,
                           http://www.taxadvicenetwork.co.uk“
     Tax Adviser
What You Will Learn – Session 8
In this Session, You will raise your profile using ONLINE MARKETING

   Overwhelmed by the         Getting the ROI you        Getting the sales you     Getting the signups &
    methods to use?           want from your site?       want from your site?        leads you want?



                                                                  BU Y
                                                                 NO W




  Discover whether to          How to double, triple,    How to encourage           Learn the Secrets to
advertise online, how to      even quadruple the life people from different        building a list fast. Get
generate qualified traffic   time value of a client, by countries to visit your   found in Google in less
and high quality inbound        the single click of a   website and pay you        than 27 minutes, and
  links, all for FREE.                 button.                 upfront.              much, much more.
What others Say…


                    " It wasn't until Monday evening that I did a quick
                     calculation of how much we've billed this month,
                    and yes, I have done twice as much business
                               in April as I did in March.
                   Jeff Underwood, http://www.podserve.co.uk/
  Audio Engineer
                   This stuff really works too. In less than 24hrs after
                    trying out one of the suggestions, I started getting
                          new students registering on my website.
                                  Highly Recommended.
                     Suzanne Cauchi, The Referral Institute

  Referral Coach
 What You Will Learn – Session 9
 In this Session, You will save & make money with - ADVERTISING

  Get £93,000 of national    Where to advertise        We reveal proven          How to save upto 90%
   advertising for FREE       online for FREE        online ads & their stats   on magazine advertising




We share the invoice and    We reveal some of the     We break down proven      Learn how to get £1500
method used to get over     best FREE little known   ads, and explain in detail of advertising for £150.
£7800 worth of national       places to advertise    why they worked, and the    Then discover how to
 press advertising per      online saving you both   results they generated so     turn that £150 into
    month for FREE             time and money.         you can do the same.     £13,000 in 3 easy steps.
What others Say…


                        The great things people say are all true. I agree with
                           all the comments, so rather than repeating them
                         here I suggest you re-read them for yourself, contact
                              The Results Academy directly and sign on.”
                                    Guy Thompson, Solicitor
  Lawyer/Solicitor
                        A simple straightforward approach to assisting you in
                              making your business a success . I would
                         recommend this course without any hesitation, if you
                            are still in any doubt give them a call and try to
                                           remain unconvinced
                           Ian Murphy, www.pragmaticdefense.com
  Security Consultant
 What You Will Learn – Session 10
In this Session, you will learn how to plan, run & profit from your own EVENTS

   Still going to 121s or      Attract hundreds of   How to get bums on            How to create a viral
   sales appointments?        delegates to webinars Seats to your seminars       stampede to your stand




  Leverage your time and         We show you how to      We give you a complete We even share how to find
sell to 5, 50 or 100 people   plan each of your events step by step promotional event & venue organisers for
in an hour, instead of one.   right down to the content,   calendar on how to     FREE, and how get your
   Imagine the ROI you          activities handouts and   promote your events    workshops at trade shows
could generate from that?     multiple revenue streams and get bums on seats.      300% oversubscribed.
What others Say…


                       In twenty years of running businesses I haven't come
                          across a product that will have such an impact on
                                 sales, profits and business growth.
                                   Stephen Harvard Davis,
                       “The UK's leading authority on job transition“
   H.R. Consultant

                       “For most businesses there will be much to gain from
                             joining this course. Just one of his simple
                          strategies generated 15 new enquiries in less
                                            than a week.”
                        Brian McLelland, www.business-lawyers.org

   Lawyer/Solicitorr
 What You Will Learn – Session 11
 In this Session, You will learn how to create PASSIVE INCOME STREAMS

 Create upto 8 different Do the work once, get How to protect/ licence Sell your business and
Passive Revenue Streams    paid every month    Your intellectual property get the price you want




Learn very specific tactics      Master a powerful,     You’ve probably got in We share our little known
 on how to wakeup every       proven 3 step method to   excess of £100,000 of tactics on how to double,
  morning and discover          doubling, or trebling intellectual property inside treble, even quadruple
even more money in your        your annual salary or   your head and you don’t the asset value of your
 paypal or bank account             revenues.         realise it. Turn it into cash       business.
What others Say…

                                       "This is dynamite. "
                       every week jam packed solid full of crucial information
                                   for marketing/lead generation.
                                        highly recommended.
                             Paul Buckely, http://www.sywb.co.uk

   Stage School

                         The wealth of material, structure and content are
                         outstanding and the way of putting it across is very
                            motivating and challenging. I would strongly
                           recommend this course for anyone who runs a
                                             business.
                          John Standaloft, www.dmcinterim.co.uk/
  Property Developer
 What You Will Learn – Session 12
In this Session, you will learn how to create even bigger & better RESULTS

   Continue to make the        Decide if you want          Monitor your          Add even more revenue
     right decisions           even bigger results      performance & ROI       streams to your business




Use our proven principles    We give you all the tools At the end of this session,    Some delegates love
to ensure you continue to    and resources to develop you can choose to continue the programme so much,
 make the right decisions     even bigger and better   the relationship, to receive they choose to become a
for your business, and get   JV partnerships to bring     1-on-1 coaching for a     marketing coach with The
   the results you want.     you even more revenue.      further 1, 2 or 3 years.      Results Academy.
What others Say…

                    “ The Results Academy Coaching programme is
                       without question, the most exciting marketing
                        course on the planet today. I've trained with
                       Jay Abraham and Jay Conrad Levinson, I've
                        studied and applied to various degrees the
                       work of about 40 other marketing "gurus", but
                           The Results Academy is a cut above.
    World Class
    Sales Trainer      Value delivered to my business so far
                         exceeds £300,000. I calculated that my
                      cost of new customer acquisition will fall by
                      over 80% on the basis of what I learned and
                                   am now applying
                           Marcus Cauchi, www.sandler.com
What exactly do you get?
Everything you need to plan and implement your marketing

                  You receive a full workbook for taking notes and can refer
                  to the concepts as often as you wish
                  You get weekly action plans, worksheets and exercises to
                  do for the following week

                  You get your questions answered personally by your
                  marketing coach, or the whole group with invaluable insight
                  You get full phone & email support throughout the
                  programme

                  You get a very systematic, organised and focussed
                  approach to helping you win more clients
                  You get a number of tools and resources to monitor your
                  progress and to prove to yourself that its working
How is the programme delivered?
It’s available in a number of formats to suit your schedule & budget


                    Our Foundation Version of the programme is delivered as
                    3 sessions helping you to create a 90 day Marketing Plan. By
                    the end of Session 3 you will have a template marketing plan.


                    Our Standard Version of the programme is delivered by
                    phone and SKYPE over 12 weekly sessions.
                    Your Marketing Coach guides you personally through
                    the program answering questions and encouraging you.


                    Our Corporate Version for those who want to complete
                    the entire program in 3 days is available as a Residential
                    Workshop or can be conducted onsite at your premises.
Prove to yourself it works!
Only commit to the first three sessions




  Session 1 - Planning         Session 2 - Proposition    Session 3 – Audience

  Get a clear vision backed    Create a Strong            Target those who
  by a definite plan to give   proposition that your      specifically Need & want
  you a tremendous feeling     prospects will want        your services, and then
  of confidence & personal     Receive a FREE             decide which tactics
  power with a plan of         templated marketing plan   you will invest in to
  action.                      to help and guide you      achieve your new
                                                          objectives.
or INVEST in the 9 additional TACTICAL Sessions as well
to help you implement your 90 Day Marketing Plan

     Teleconferencing, Webinars, Seminars & Exhibition marketing

     Referral Marketing & Business Networking

     Online Marketing inc. Social media

     Classified & Display Advertising

     Copywriting (inc. Proposal writing)

     Micro Blogging

     Joint Venture Marketing

     Creating Passive Revenue Streams
Stop and think for a second.
Do some simple maths.




    Whats a typical invoice value?            Now think about 1, 10 or 50 sales?



  In other words. How much is an average
   In other words. How much is an average      Write down how many sales you need to
                                                Write down how many sales you need to
  client worth to you? What’s your average
   client worth to you? What’s your average    recoup your investment. More importantly,
                                                recoup your investment. More importantly,
  sale or invoice worth to you in cash
   sale or invoice worth to you in cash        how many sales do you need to give you
                                                how many sales do you need to give you
  terms? Think how much one sale is worth.
   terms? Think how much one sale is worth.    the lifestyle or revenue you want?
                                                the lifestyle or revenue you want?
The Complete Programme presents so many…
...different possibilities and opportunities. Imagine…
                       50 people booked up onto one of your teleconferences
                       50 people booked up onto one of your teleconferences
      Events
      Events           1000 people booked up onto one of your national seminars
                       1000 people booked up onto one of your national seminars

                       Getting 2 referrals at the end of every appointment or meeting
                       Getting 2 referrals at the end of every appointment or meeting
                       An endorsed mailing out to a JV Partner’s 25,000 list
                       An endorsed mailing out to a JV Partner’s 25,000 list
     Referrals
     Referrals
                       Getting found page 1, position 1 on Google every day
                       Getting found page 1, position 1 on Google every day
                       Getting FREE qualified traffic directly to your site every single day
                       Getting FREE qualified traffic directly to your site every single day
   Online Tactics
   Online Tactics
                       Saving up to 90% of the cost of your advertising
                       Saving up to 90% of the cost of your advertising
                       Getting £13,000 for every £150 you spend on advertising
                       Getting £13,000 for every £150 you spend on advertising
    Advertising
    Advertising
                       Would you like a 59% response to an email campaign?.
                       Would you like a 59% response to an email campaign?.
                       8000 enquiries to your “no cost” offer in the national press
                       8000 enquiries to your “no cost” offer in the national press
   Copywriting
   Copywriting
                       What if you had £1m of intellectual Property and didn’t realise it
                       What if you had £1m of intellectual Property and didn’t realise it
                       Wouldn’t you want to protect it & create passive revenue from it?
                       Wouldn’t you want to protect it & create passive revenue from it?
       I.P.R.
        I.P.R.
Alternatively, you can just keep watching the signs…

             DECLINING                               INCREASING

•   Sales / Turnover                    •    Your cost per sale
•   Profit / Share Price                •    Your cost per lead
•   ROI from your website               •    Cancellations for appointments
•   Sales from your website             •    Stress/Arguments about Money
•   Traffic to your website             •    Deadlines being missed
•   Quality time spent with family      •    Personal Investment in Business
•   Qualified leads for your services   •   “no thank you" at appointments
•   Confirmed Appointments              •   “no thank you” on the phone
•   Accepted Sales Proposals            •    Bank / Credit Card Borrowings
•   Enthusiasm for your Business        •    Lead times between deals
•   Qualified referrals                 •    in networking, but no sales
•   Market Share                        •    time spent online, but no signups
      Are you experiencing a                   Are you experiencing an
    DECLINE in any of the above?            INCREASE in any of the above?
History tells us that…
There are 4 critical points need addressing before you proceed.


                 DESIRE. Not sure whether to sign up for the programme? Re-read
   DESIRE        pages 2 & 3. If you don’t need it then don’t do it. But if you do, act fast.



                 TIME – If you can’t dedicate 2 hours a week for the next 12 weeks, just
    TIME         sign up for our FOUNDATION Programme & the first 3 sessions.



                 BUDGET – If you can’t afford all 12 sessions, then just invest in the
  BUDGET         first 3. Upgrade as soon as you start generating progress & results.



                 QUESTIONS – It’s a big decision, so review this entire presentation
QUESTIONS        again, then get in touch before your competitors do
                                         How much are 1, 5
                                         or 10 new clients…
                                          …worth to you?
                                     Review the presentation again, and
                                     write down any questions you have
                                     Decide whether you want to
                                       An Individual Session
                                       Foundation Course       (3 Sessions)
                                       Whole Programme (12 Sessions)
                                     Complete our FREE Marketing Quiz
                                     then get in touch.


Any questions? Get in touch via our “contact us” page on the site.

				
DOCUMENT INFO
Description: Digital Marketing Course, Internet Marketing, Social Media Marketing Course