Charles Schwab Announces First Providers
Selected for Schwab Intelligent Integration™
Company Also Shares Details on Significant Technology Enhancements for Independent Investment Advisors
October 27, 2010 10:03 AM Eastern Daylight Time
BOSTON--(EON: Enhanced Online News)--In his opening remarks at IMPACT® 2010 in front of more than
3,300 attendees, Executive Vice President and Charles Schwab Advisor Services leader Bernie Clark announced
that the company has selected three leading client relationship management (CRM) providers – salesforce.com,
Microsoft and Junxure – for participation in Schwab Intelligent Integration™. Schwab Intelligent Integration is a
multi-year initiative currently in development and designed to increase integration between disparate systems and
workflows in advisors’ offices. Salesforce.com is a confirmed participant in Schwab Intelligent Integration, and
Microsoft and Junxure are both selected participants.
In his speech, Clark said, “Schwab Intelligent Integration is meant to change the way business is done. It’s about so
much more than just the technology itself; it’s about integrating with your business and workflow so that you can
spend your time where it’s most valuable: serving your clients.”
In his remarks Clark also mentioned the overwhelming response the company received to an online survey asking
advisors which providers they would most like to see as part of Schwab Intelligent Integration. More than 1,000
advisors voiced their opinions on the subject.
“More than half of our advisor clients today using CRM today are using Salesforce, Microsoft or Junxure,” said
Neesha Hathi, vice president of technology solutions for Schwab Advisor Services. “From what we have seen, the
CRM system is used as a core application by more employees in an advisor’s office than any other technology. The
CRM system also has unique capabilities such as workflow tools and the ability to showcase an advisor’s entire
relationship with a client, which is why we decided to build Schwab Intelligent Integration around CRM.”
Hathi also noted that while Schwab has reached an agreement with salesforce.com but that discussions with the
other two selected providers are ongoing. However, Schwab is working towards agreements with Microsoft and
Junxure and will communicate more details if and when those agreements are reached.
Schwab intends to add other providers to Schwab Intelligent Integration over time in categories such as portfolio
management, trading and rebalancing, and financial planning. Schwab Performance Technologies®’ portfolio
management software PortfolioCenter® and outsourced solution PortfolioServices™ will also be key parts of the
platform. Attendees at IMPACT 2010 can see a visual demonstration of how Schwab currently is planning for
Schwab Intelligent Integration to work in the Schwab Center.
In addition to Schwab Intelligent Integration, Schwab is introducing a host of other technology enhancements
designed to help RIA firms increase efficiency and serve their clients. Attendees at IMPACT 2010 will be able to
view all these new features in the Schwab Center.
“We have made a significant investment this year in terms of money and resources to deliver on technology
enhancements that advisors have told us are the most important to them,” said Clark. “These enhancements have
numerous benefits for advisors – from expanding the universe of investment choices available to them to helping them
access resources, enter data, and process transactions more easily online – but the core principle behind every
technology investment we make is to give advisors the tools they need to provide world-class service to their
Schwab Advisor Center
Launched in September 2009, Schwab Advisor Center is the primary website for advisors who custody assets with
Schwab Advisor Services. Among the improvements to Schwab Advisor Center is a redesigned News & Resources
section, including a new search engine powered by Google. News & Resources contains a repository of product,
procedures and practice management information to address important business needs, like account paperwork
processes and requirements, compliance, human resource management, business development and succession
planning. Also coming to Schwab Advisor Center in early 2011 is the capability for advisors to journal positions
between different Schwab accounts. With the addition of this feature, advisors will be able to manage virtually all
their cashiering needs online.
Schwab will be rolling out several enhancements in late 2010 to help advisors prepare for the upcoming cost basis
legislation changes and to help ensure that their cost basis data is in synch with Schwab’s, including a feature that
allows advisors to provide Schwab with cost basis instructions when placing equity trades online. Advisors will also
be able to send cost basis instructions on equity trades when trading via a number of third party interfaces and will be
able to download cost basis data to import into their portfolio management software.
Two important new trading capabilities will allow advisors greater and more convenient access to investment
choices. For fixed income, Schwab will be showcasing a new issue calendar at IMPACT that lists all the current,
upcoming and historical municipal bond deals in which Schwab has or intends to participate. This calendar will be
available to all advisors in December. In addition, advisors can learn more about new international trading
capabilities that allow advisors to place foreign ordinaries online through the U.S. over-the-counter market via
Schwab’s proprietary Web Trading application. With this access, advisors can now buy or sell foreign ordinary
shares through the U.S. over the counter market from 25 countries and get real time OTC quote data.
Laser App Software
Schwab is announcing at IMPACT 2010 that the company has entered into an agreement with Laser App Software,
a third-party provider of form-filling technology, to integrate Laser App’s capabilities with account forms and online
account open functions on Schwab Advisor Center. This integration is launching in the first quarter of 2011 and will
be available to all advisors who custody with Schwab at no cost. Laser App integrates with a wide variety of CRM
systems, accessing existing client data to automatically populate forms. This means that advisors can quickly and
accurately complete the most widely used account forms using prospect or client information that already exists
within their CRM systems, eliminating the need to re-enter this data when they open accounts and add account
At IMPACT, representatives from Schwab Performance Technologies (SPT) are showcasing PortfolioCenter 5.0,
the latest release of SPT’s portfolio management software. The key feature for PortfolioCenter 5.0 is the ability to
create highly professional reports and presentations, enhancing the value of their services to clients. The new reports
include enhanced graphics, support for high resolution images, professional layout choices, and more options for
customizing text, fonts, tables and colors.
Schwab is rolling out three new features for schwaballiance.com, an online resource for advisors’ clients to gain
access to their account information, including balances and positions. Advisors can now display their firm’s logo and
contact information throughout schwaballiance.com. On-screen notifications prompt advisors’ clients to contact their
advisor before they place a trade or move money, and coming soon will be real-time alerts that let advisors know
when their clients place trades or move money. These changes will result in better integration and coordination of
self-service tools for advisors’ clients through Schwab with the services that the advisor offers.
The above mentioned third party firms are not affiliated with Schwab.
Schwab Intelligent Integration is a set of products and services being developed and currently intended to be offered
by Performance Technologies, Inc. (PTI), a subsidiary of The Charles Schwab Corporation and an affiliate of
Charles Schwab & Co., Inc. (CS&Co), a registered broker-dealer and a separate subsidiary of The Charles
Schwab Corporation. PTI also does business as Schwab Performance Technologies through which it offers
PortfolioCenter portfolio management software and PortfolioServices outsourced solution. Schwab Advisor
Services is Schwab’s business serving independent investment advisors and includes the custody and trading services
of CS&Co and the technology products and services of PTI.
Independent investment advisors are not owned by, affiliated with, or supervised by Schwab.
About Charles Schwab
The Charles Schwab Corporation (NYSE:SCHW) is a leading provider of financial services, with more than
300 offices and 7.9 million client brokerage accounts, 1.5 million corporate retirement plan participants,
665,000 banking accounts, and $1.47 trillion in client assets. Through its operating subsidiaries, the company
provides a full range of securities brokerage, banking, money management and financial advisory services to
individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc.
(“Schwab”) (member SIPC, www.sipc.org), and affiliates offer a complete range of investment services and
products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan
and equity compensation plan services; referrals to independent fee-based investment advisors; and custodial,
operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services.
Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides banking and
mortgage services and products. More information is available at www.schwab.com and www.aboutschwab.com.
Lindsay Tiles, 415-667-0479