BLACK ENTERPRISE LAUNCHES iPAD EDITION

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					       BLACK ENTERPRISE LAUNCHES iPAD EDITION
BLACK ENTERPRISE Magazine 40th Anniversary Collector’s Edition Plus
             Best Companies for Diversity Bonus Issue
     Available for Free Download at the Apple App Store Today

FOR IMMEDIATE RELEASE
Permalink: http://www.businesswire.com/news/home/20100819006233/en/BLACK-ENTERPRISE-
Magazine-Launches-iPad-Edition

                                              (New York, NY) Aug. 19, 2010—BLACK
                                              ENTERPRISE, the nation’s premier business and
                                              wealth building resource for African Americans,
                                              today announced that a digital edition of the
                                              publication designed exclusively for the Apple
                                              iPad will be available for download beginning
                                              today, Aug. 19. The release makes Black
                                              Enterprise the first African American-owned and
                                              operated magazine to provide its content through
                                              the iPad app. The initial offering of its 40th
                                              Anniversary Collectors Edition plus Best
Companies for Diversity issue will be made available for download at the Apple App store at no
cost—allowing maximum opportunity for users to experience the brand that defines black
business success in this exciting new format. Subsequent issues, complete with a host of
exclusive interactive and multimedia content, will be priced at $1.99.

With the debut of the BLACK ENTERPRISE magazine app for iPad, users may now experience
the brand’s cornerstone Wealth for Life content as an engaging interactive experience. In addition
to the Moneywise, Shopsmart, Enterprise, Techwatch, Workplace, Diversity Watch, Motivation
and Lifestyle features—the iPad edition will offer enhanced content with touch-linked cover lines;
full screen, high-definition videos; exclusive slide shows and photo galleries; social networking
links; article sharing; and extended in-depth editorial content not found in the print edition—all at
the tap of a finger. “Black Enterprise is now on the cutting edge of technology, delivering content
and services in any form accessible to our audience,” says President & CEO Earl “Butch” Graves
Jr. “Our mission to uplift African Americans by building on the cornerstones of economic
empowerment has never been more vital. We’ve organized our BLACK ENTERPRISE app to
specifically give users the most valuable, proprietary information wherever and whenever they
need it—offering the tools to achieve business and career success in record time. Our iPad app
truly takes Wealth for Life to the next level.”

Toyota serves as the inaugural launch sponsor of Black Enterprise iPad app. “Exploring new
platforms to communicate with our consumers is a core tenet here at Toyota. This is very much
in line with Toyota’s strategy to communicate with consumers in cutting edge environments that
complements our leadership in technology and innovation,” commented Dionne Colvin,
Manager, National Media for Toyota USA. “We are excited to be a part of this great new
advertising frontier,” added Don Moore, President of Burrell Digital, Toyota’s African American
consumer agency. “Black Enterprise is an important partner and the opportunity to develop
exclusive content for the iPad platform on behalf of Toyota was an exciting challenge for our
team.”

Highlights of Black Enterprise magazine’s iPad app include:
       Exclusive content not found in the printed edition with initial video offerings from
        trailblazers Robert Johnson, R. Donohue Peebles, Richard “Dick” Parsons, Michael Lee-
        Chin, Ursula Burns, Don Barden, Russell Simmons and Tyler Perry.
       Video clips from Our World with Black Enterprise, Black Enterprise Business Report,
        and multimedia Wealth for Life content from our award-winning editorial team
       Games, graphs and charts that bring pages to life
       Reader accounts that give users the ability to sign-in to custom accounts, allowing them
        to share, bookmark and reference personal notes.
       Integrated browser allows users to select their desired content with color-coded
        categories, itemized display of pages, photos, videos, bookmarks and ads with details on
        the page count and the corresponding multi-media featuring captions that link readers
        back to articles.
       Notes provide users with the ability to take, reference and share notations on the
        resources they're accessing in real-time.
       Search function takes users to the next level of content-access; users are able to perform
        granular keyword searches including featured names, tools, brands and services with
        instant access to the referenced content.

The Black Enterprise iPad app was designed internally by BLACK ENTERPRISE staff and
developed in partnership with technology experts Ali Sharif, David Maisel and Ed Young
Founders of f2f | 6Sixty digital. It is available for download now at the Apple App store and at
iTunes. For more information visit www.blackentrprise.com/ipad.

                                                      ###
For digital press inquiries contact Patricia Césaire, Director, Digital PR & Marketing, at
646.841.4568 and cesairep@blackenterprise.com.
For inquiries and interviews about BLACK ENTERPRISE contact Andrew Wadium, Director of
Media Relations, at 212.886.9598 and wadiuma@blackenterprise.com.

BLACK ENTERPRISE,     your ultimate source to build Wealth for Life, is the premier business, investing, and
wealth-building resource for African Americans. Since 1970, BE has provided essential business
information and advice to professionals, corporate executives, entrepreneurs, and decision makers. Every
month, BLACK ENTERPRISE magazine provides 4 million readers with information on entrepreneurship,
careers, and financial management. A multimedia company, BE also produces television programming,
business and lifestyle events, Web content, and digital media .BLACK ENTERPRISE is the definitive source
of information for and about African American business leaders, personal finance, careers and small
business. Visit www.blackenterprise.com for more information.



Andrew Wadium
Media Relations Director
BLACK ENTERPRISE
(212) 886-9598
wadiuma@blackenterprise.com

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