Docstoc

12 mistakes affiliates make

Document Sample
12 mistakes affiliates make Powered By Docstoc
					12 mistakes affiliates make – and how
to fix them
1. Are you telling people how to make money on the Internet when
you don't know how yourself?
Perhaps – just perhaps – you can succeed at this, but it's the most obvious trap into which new
affiliates fall. You join a few affiliate programs and set up a site offering Internet marketing tips,
work-from-home tips, instant-business tips, or be-your-own-boss tips.

The advantages of doing this include having great products to promote, high commissions and
lots of help from Internet marketers.

However, if you do this, you face two massive challenges.

    1. You'll have hundreds of thousands of web pages out there competing with yours.

    2. You're competing with the planet's best marketing EXPERTS. Some of the brightest
       brains in Internet marketing are working full-time to grab the attention of your target
       audience.

I'm not saying you can't succeed in this field, but if you're new to affiliate programs, this is
definitely NOT the best place to begin. If you're struggling, find a less well traveled path.

You don't have to abandon your existing web site. Just launch a new one based on a new theme.
Later, when you've learned more and really have something to offer, it will be time to revamp your
marketing tips web site.

If you want an idea for a product to promote, here's one.

You could promote the new book Make Your Net Auction SELL! which tells people how to make a
great income from Internet auctions. They don't even need a web site.

Sure, you'll have some competition, but it's not TOO lively.

Here's an indication: The top spot for the key phrase "Internet auctions" costs only 21 cents per
click on Overture today. In comparison, the keyword "marketing" costs $1.11.

Choose a new theme. Try a new niche.

2. Are you promoting the PROGRAM instead of the PRODUCT?
Over and over again, affiliates join a two-tier affiliate program and then create a page telling other
people to join it. I've done this myself with LifetimeCustomers.com. However, that site is not my
core business. It's just one page, which I created fairly quickly.

Feel free to try that technique, but don't pin all your hopes on it.

Unless you're really skilled at signing up key people in key places, or know how to sign up many
thousands of affiliates, you're not likely to get rich on second-tier commissions.

The people you sign up will tend to copy you and try to sign up more people... Whoops! That
sounds like the worst aspects of multi-level marketing. Who's going to actually SELL something
and earn commissions?

I once read a report which claimed that my success with the SiteSell affiliate program is due to
the fact that I've signed up thousands of sub-affiliates.

That suggestion was just a silly guess – and it's utter rubbish.

Only a tiny percentage of the thousands of dollars I earn each month from SiteSell is from
second-tier commissions. I succeed because I promote the PRODUCTS. They're incredibly good
value, I believe in them, and I succeed by telling people so.

Here's proof that "affiliate programs" is a tough, competitive field.

Try typing "affiliate programs" into Google. You're competing with 302,000 other pages. Try the
phrase without the quotation marks and you're competing with 1,020,000 other pages.

Promote the PRODUCTS.

3. Are you using banners instead of endorsements?
I know. It takes time, effort and money to buy and study the product you're trying to sell. It's much
easier just to cut and paste a bit of HTML code. However, personal, enthusiastic endorsements
out-sell everything else by miles.

If you put in the effort, you'll get the sales. You can probably quadruple your sales by endorsing
the products you sell.

You can also combine graphics, text, short descriptions and relevant articles. However, best of all
are your own, original personal endorsements.

Write honest, enthusiastic endorsements.

4. Are you failing to capture email addresses?
If you don't collect addresses, your marketing effort is a one-shot wonder. You're making only one
attempt per visitor to achieve a sale and then giving up.

As branding expert Rob Frankel says, people like buying from people they know, like and trust.

If you're not giving people a chance to get to know and trust you, don't be surprised if they don't
buy.

If you're not collecting email addresses, you're seriously crippling your marketing. Remember how
the big dot-coms poured buckets of money into banner advertising and TV advertising? Now
they've finally realized that collecting email addresses is much better value.

It's getting harder and harder to do, because we're all deluged with spam and newsletters which
don't provide the information we need. So get started now, before the competition becomes even
stronger.

You may not want the commitment of publishing a weekly newsletter. Perhaps you don't believe
you have the necessary skills. One option is to simply offer a monthly Update newsletter, telling
people what's new on your site.

Perhaps you don't like the thought of being tied to a weekly or monthly publishing schedule. You
don't have to be. You can publish irregularly, only when you feel you have something worth
saying – or selling.
If you want a no-nonsense, no-hype guide to newsletter publishing, I highly recommend
Ezine Adrenaline: How to Create, Publish and Market A Profitable E-zine on the Internet by Kate
Schultz. It tells you all the stuff you need to know.

Build an opt-in e-mail list.

5. Do you have visitors but no sales?
Some affiliates complain that they receive thousands of visitors but can't turn those visitors into
buyers. To them, I usually recommend re-reading Ken Evoy's article on pre-selling. Studying that
article and implementing Ken's suggestions could have a huge impact on your sales.

Here's another fascinating, useful article.

Donald Skarzenski reports on a company which bought a MILLION visitors but – whoops! –
hadn't first taken the time to figure out what to do with them. It's a tale of stupidity on a grand
scale.

http://www.digitrends.net/marketing/13639_15229.html

UPDATE: Sorry. That article has disappeared.

Learn how to PRE-sell.

6. Are you doing the same tired old things over and over?
It's time to try something new.

If you keep repeating actions which fail, you'll continue failing. If what you're doing isn't working
well, it's time to change it, to move out of your comfort zone and try something new.

Here's something you can do. You can syndicate your columns or tips all over the Net to other
web sites. Imagine how that would boost your image, your traffic and your sales.

Each web site publishing your column simply puts two lines of JavaScript code on its page at the
location where your column is to appear.

All you do is paste your column into a Syndicator form and click a button. That one button click
automatically updates all syndicated web site pages.

You don't even have to create the script. Acclaimed CGI expert William Bontrager has done that
for you.

You can learn how to syndicate your content here.

Try new techniques.

7. Are you building a business on a foundation of sand?
Are you promoting questionable products and services in the hope of earning high commissions?

Or are you building something of VALUE? Are you creating a business you're proud of?

Even if it's a small site, build a USEFUL, strong web site, one which provides valuable
information and helps people. Not only will this give you a great sense of achievement, it will do
wonders for your marketing.
If you build a site or write a newsletter which helps people, your readers will do a lot of your
marketing for you.

They really will.

I love it when I see my sites mentioned on other web sites, in newsletters, in mailing lists and in
books. I love it when web sites link to mine.

For example, my assistant Glennys is building a useful resource with
PayPerClickSearchEngines.com , the first directory of pay-per-click search engines. Most of the
links to it were created simply because web site owners like it and want to recommend it.

Ralph Wilson, publisher of the hugely popular Web Marketing Today newsletter, has created a
massive, valuable Internet marketing resource which earns links the same way.

Such voluntary links are pure gold. People see the site recommended, visit it, and add a link on
their site, and so on...

Such a site takes time to build but after a while momentum builds. If you're the expert in your
niche, you'll be interviewed for articles in newsletters and books – and those articles will attract
more interviews for more articles...

All those links and favorable mentions don't just boost your reputation and sales, they help boost
your ranking in search engines such as Google.

Build something useful.

8. Are you selling ONLY other people's products?
It is possible to earn a living that way, but such successes are rare.

Create your OWN product. Then you can use affiliate programs for back-end sales. That works
well because someone who has just bought a product is often in the mood for buying a second,
complementary product.

When you create your own product, you control your destiny. You control how it is marketed. You
control how much profit you make. Neil Shearing's newly revamped Internet Success Blueprint
tells you how to do it, how to create an ebook, illustrate it, and sell it, with or without a merchant
account. Neil describes, step-by-step, how he earns his living online.

If you need help with brainstorming to come up with an idea for your info-product, I highly
recommend Make Your Knowledge SELL! which also lists hundreds of places to promote your
ebook. It's fantastic value.

Create your own product.

9. Are you just SELLING instead of HELPING?
I hope you subscribe to John Audette's I-Sales Digest. It's an absolute MUST. There are many
reasons for its success. One is that members of that community help each other in their posts to
the mailing list.

John says that I-Sales Digest was the major force behind his success in building a multi-million-
dollar business. The digest gives him an opportunity to build credibility, respect and trust while
encouraging people to help others.
UPDATE: John sold I-Sales Digest. It's still OK, but it doesn't have John's brilliant touch any
more.

A really good free email discussion list is LED Digest

Is your web site or newsletter just selling, or is it helping people learn?

In his 138-page book, "Helpfulness Marketing: How to Charm Web Visitors to Buy and Buyers to
Help You Sell!" Paul Siegel says that if you create a helpful, learning community you'll put people
in the mood for buying.

His book may make you rethink how you do business.

Help people learn.

10. Are you learning from mediocre sources?
Because conditions are changing so fast on the Net, you need to learn fast and grab the
opportunities which exist now.

One way to save time is to learn from Internet experts. You won't make so many mistakes that
way.

Learn from people who are earning a very good living from Internet marketing.

Neil Shearing persuaded 10 Internet experts – some of whom are earning millions of dollars – to
reveal what it takes to make huge profits on the Internet. These aren't "magic bullets". They're
valuable insights for serious business-building. They could change the way you do business and
change your life.

http://www.AssociatePrograms.com/diamonds

Learn from experts.

11. Have you forgotten to add a dash of personality?
When Chris Pirillo published his Libera Manifesto on his site he received a huge flood of
responses.

Chris received that outpouring of support because he injects his personality into his writing and
because he's acknowledged as a hard-working expert in his field.

Too much of the Internet is cold and anonymous. Your web site visitors appreciate knowing that
there's a real person running the site they're visiting.

Inject your personality into your site.

12. Are you failing to PLAN?
I received an email from someone who had bought a domain name and was trying to decide what
to do with it.

Whoops! That's getting things backwards.

First you have to decide what you want to do. Here are three main options for affiliates. They all
work.
Option 1: "Go where the money is," says the highly successful Marlon Sanders.

Do research on what is popular and sell that. Do a survey, find out what people want and sell it to
them.

Want to know what's hot? Here's a really fast way. Keep an eye on Yahoo! Shopping –
http://shopping.yahoo.com/ . Yahoo! has done lots of research and endless experimenting. It
knows what sells.

Look at the "What's hot" list, where you'll find such things as digital cameras, MP3 players and
Razor scooters.

Option 2: "Follow your passion," says Ken Evoy. Choose a topic in which you are passionately
interested and build a site around that theme. That way, you'll enjoy what you're doing and derive
a great deal of satisfaction from it. It won't seem like work.

"Everyone, absolutely EVERYONE, has a special interest... a passion," he says.

Having trouble choosing a topic? See Day 2 of Ken's free "Affiliate Masters" course. It shows you
how to brainstorm your concept.

Option 3. Become passionately interested in something. Immerse yourself in all the little details
about a topic and suddenly you'll become so absorbed that it's like a hobby, not a business.

That's what affiliate programs have become like for me. Perhaps for you it could be digital
cameras.

If you become passionately interested in products which are hot sellers with little competition,
that's even better!

To learn how to find those HIGH PROFITABILITY topics and products, see Day 3 of the "Affiliate
Masters" course.

Download the 10-day free course here:

http://www.AssociatePrograms.com/free-downloads/free-course.shtml

Plan first, set your goals, and then act.

... and have fun.
ur goals, and then act.

... and have fun.

				
DOCUMENT INFO