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How To Rank Higher in Google Business

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					How to Rank Higher in Google Business Listings
AKA Google Places
Google offers a free business listing to small businesses at the top
of most local search results pages. Local Google Advertising is
what we're after when we talk about Google's local business
listing center.

Anatomy of a Google search result page:

*Listings on the right side bar are paid advertisements, often
called "sponsored links"

*The main body of a search result page are called the "organic"
or "natural" search listings

*At the very top in a colored text box are also paid
advertisements, sponsored links

*Above the organic listings are "Google Local Business Listings"

This wiki deals with only with the Local Business Listings

You will notice a map associated with each listing, this is because
Google used the existing infrastructure of Google Maps to
implement the free business listings. It's generally thought that
Google offered this free service, and gave its location on a search
result page prominence above the organic listings because of the
popularity of Google's Adwords program.

Adwords is a PPC (pay per click) advertising system where
keywords and keyword phrases are bid on in an auction like
system. The immense popularity of Adwords priced smaller Mom


Softkid – Ferry Ariawan
n Pop stores out of the market due to the ever escalating costs of
certain keywords. Google became fearful that it's search platform
would be return search results of the "rich and famous" thus
reflecting only what the rich and powerful wanted seen on Google
search results.

How does Google determine which website should rank higher
than another?

Google uses a computer program algorithm based on hundreds of
factors as the vast size of the internet precludes any human
capability of keeping the listings accurate or current. That
algorithm is a closely guarded trade secret within Google. Search
Engine Optimization Consultants learn what Google apparently
likes and doesn't like from the observable behavior of search
results.

Local Business Listings IS Googlemaps

Google Maps algorithm is different from the algorithm that
anoints one site over another. It's also slower to update.

If your customers leave glowing reviews of your product or
service on the link provided your site will climb in rank.

You are permitted up to 10 photos of your product or service, use
as many of those slots as possible. Fill out as much information
about your business as space allotted provides, being verbose is
better than being succinct when it comes to Google Local
Business Listings

Many small businesses get leads and interested inquiries from a
local business listing even if they don't have a website url. Still

Softkid – Ferry Ariawan
other small businesses find it unnecessary to have their company
listed anywhere other than the top local business listings. If your
listing falls in ranking or is bumped out of it's spot by a newcomer
and you find your company losing sales because of it, you may
want to outsource your rankings management to a local search
engine optimization firm.

The fees involved for a local business listing may be less than the
fees for improving your company website's organic listing.

What Determines Rank?

Ever wonder why your companies listing in Google does OK in the
main body of Google's search results page but is not in the top 10
of those pesky Google Local Business Listings?

Ultimately what you want is to be found in BOTH sets of listings,
the net effect of which would be to drive home in your
prospective customers Mind's Eye that Google apparently thinks
pretty highly of your company if Google is displaying YOUR
company listing in the Local Business Listings and in the Organic
Search Rankings.

Well, people's perception and Google's reality are far, far apart.

Google didn't *pick* you to be #1 and your competitor to be
#11

A computer program picked you over the hapless fella you
compete with. A person did not visit your site, take notes,
compare notes, make a decision, hear the belly aching and
whining of the poor fool who got bumped off of his front page
listed by a website that ranked better than his...

Softkid – Ferry Ariawan
nope, an algorithm picked you over them.

Think about it... there are what? a Gazillion webpages already
indexed in Google? And how many tens of thousands of new
webpages being created as we speak? Some of those tens of
thousands are being "generated" by a "bot".

There is no way on God's Green Earth a staff of humans could
possibly keep up with that kind of volume. An algorithm did it.
The robot that scours the Internet (in the SEO industry we call
that "spidering") is titled GoogleBot

GoogleBot Can't Really *Read*

GoogleBot can NOT read... but it CAN count

Googlebot counts the words on your webpage, it counts the
keywords and keyword phrases you use in your copy. Is y0ur
company website a little light on copy? Too bad for you.

It matters little to Googlebot if the fancy flash graphic and
dramatic digital photos depicting your most important product
are... well the damn thing can't decipher a photo! but it CAN read
text.

What ever makes your photos good, better or best and likewise
your competitors photos crappy is subjective. Art is subjective,
math is not.

Either the keywords are on your webpage (Prominently placed at
the top of the page I hope) or the keyw0rds are not.



Softkid – Ferry Ariawan
He who has the most keywords (elegantly, tactfully and deftly
constructed with proper enough grammar for the spell checking
programmed Googlebot to index).. Wins that coveted top spot!

But... the Google Local Business Listings are a different story. The
algorithm that runs it is different.

What Google is looking for and rewards when it sees it for the
organic search results page (the body of the page) is one thing.
What Googlebot is looking to see in the Free Local Google
Advertising Listings is quite another.

I'm not about to reveal the entire loophole in a "Google Secrets
Revealed" post, not even for a hefty $1000 fee for an ebook (I'd
do it for that price if it were ticket sales to a seminar and I got a
couple dozen of you to buy $1000 tickets to eagerly learn how I
do what it is I do) (that's in the works by the way)

No, I'm not telling, not the whole thing but I will give you a hint,
and I'm giving said hint in the form of my own Maryland search
engine optimization results. This is not theory, This is not alleged,
What follows is battle tested.

I'm competing against the best of the best, the top guys and gals
in Maryland: other SEO professionals. Link building technicians
like me:)

If your customers leave glowing reviews... and they leave them
USING a gmail account, and that Gmail account is associated with
a Google Profile, and the person leaving the review has a picture
or avatar uploaded to that Google Profile... Your Google local
business listing will climb in ranking.



Softkid – Ferry Ariawan
There are other ways to improve your ranking in Googlemaps, the
purpose of this blog post is not to tell you EVERYTHING Frederick
Web Promotions can do to improve your ranking, the purpose of
this particular blog post is to:

* Educate you about Google Local Business Listings

* Let you know there are things you can do to improve y0ur
ranking

* Help you improve your ranking for free

* Once you see that this works, you'll begin to see that I know
what I'm talking about and you'll subscribe to this blog

* Tease you enough want to learn more and subscribe to my
main website's mailing list at Maryland Search Engine Marketing

Many of you know you have to do something, you're reading this
to research if there's anything you can do to "make the phone
ring" in this challenging economy. More than a few of you will
learn that you know you want to do something about SEO (search
engine optimization) but simply don't have the time... and you'll
hire me to get YOUR company website dominating the local
Google search results!




Softkid – Ferry Ariawan

				
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