Ross W. Erickson
Bothell, WA 98021 V: 425-488-4810 C: 425-213-7511
Willing to relocate
Business Development / Strategic Planning / Product Planning
Project Management / Alliance and Partner Management
Highly accomplished and successful business development career, leading top-producing partnerships aligned with
corporate product vision and strategies. Expert skills in product/market demand analysis, software/hardware
development, project management, and technology evangelism in direct coordination with engineering and sales to
deliver innovative, profit-generating products to market. Driver of idea generation, concept development, strategic
sales and business planning, competitive analysis, key account management, and vendor relations with proven success
in identifying growth opportunities. Inventive with a personal record of exceeding expectations in revenues and
market share ratings for competitive multi-million dollar products. Creative and decisive with strong organizational and
staff management talents. Exceptional industry-wide reputation and integrity.
Proven Experience in:
Business Development / Project Management/ Strategic Planning /
Market & Competitive Analysis / Contract Negotiations / Client & Partner Relations /
Executive Presentations / Forecasting / International Market Development
OTTER INTERACTIVE DESIGN & CONSULTING, Bothell, WA; 2009 - present
Product Management/Design Executive & Consultant
Providing software and Internet design consulting, business development, publishing and project management
services to interactive software development studios, OEMs, and publishers. Focused on assisting software
developers transition to alternative platforms, social media spaces, and portable form-factors. Providing
advice and direction to ISVs for OEM business development, content/title pitches, and the creation of new
intellectual property (IP) and new form factors. International and market localization services.
VIVENDI /SIERRA ONLINE, Issaquah, WA (Los Angeles, CA headquarters); 2007 - 2009
Software publisher and developer of online and downloadable entertainment software. Multilingual product
focus on „short-to-mid-session‟ software published online. Platforms include Internet/Web, PC, Mac, Xbox,
Playstation, Nintendo, and mobile devices in worldwide markets.
VP, Content Acquisition & Business Development
Managed strategic business development team to target, develop and publish diverse multi-platform portfolio
of entertainment IP. Personally tasked with leading cross-functional teams to develop and execute product
plans based on targeted consumers and demographics. Initiated and directed software developers to drive up
to 18 concurrent product programs valued between $300K and $1M per product. Spearheaded and managed
partner relationships with Microsoft, Sony, Nintendo, and Apple. International product exposure in 6 countries
and EFIGS languages. Created and managed all negotiations and deal terms.
Ignited revenue from zero to $17M over an 18-month period through strategic product planning and
successful cohesive partner execution. Achieved #1 marketshare position.
Reporting directly to the CTO, responsible for the conception and development of 14 different product
lines with downloadable content, licensing, sequel and cross-platform strategy, representing >$17M
revenue over an 18 month period. International product exposure in 10 countries and EFIGS languages.
Based on platform differentiators and customer demographics, defined key product features,
implementation, and positioning for multiple simultaneous development projects.
Positioned operations for a wide variety of future product offerings by growing the independent product
developer pool to more than 100 partners and directed cross-licensing negotiations.
MICROSOFT CORPORATION, Redmond, WA; 2000 - 2007
Casual Games Group within Microsoft Corporation creating and publishing consumer entertainment software
on Microsoft platforms.
Worldwide Portfolio / Business Development Manager – XBOX/MSN Casual Games; 2004 - 2007
Developed the portfolio of 1st and 3rd party developed online (web) and downloadable software for a global
suite of MSN Internet portals. Directed the business development and product portfolio in concert with
engineering and advertising sales to become a category top 3 Internet destination site in the world.
Successfully managed a multi-million dollar product launch budget to develop debut portfolio titles for Xbox
360/Xbox Live. Drove international content requirements from Asian and European subsidiaries into product
portfolio strategy. Directed content strategy and project management for MSNGames.com (25M unique), MSN
Messenger (250M unique), and Xbox Live (20M subscribers).
Co-pioneered multi-hundred-million dollar industry of development on Xbox Live – emulated by Sony,
Nintendo, and Apple affecting development and publishing decisions at every entertainment publisher in
the world – by creating entirely new ecosystem of development and publishing on an entertainment
system. Accountable for selection and product definition of more than 130 Xbox Live titles.
Managed the business development of 3 Burger King advertising games (>3 million copies sold) ranked in
the top-10 most successful products ever sold on the Xbox platform by developing brand partnership and
product concepts; award-winning titles were attributed to driving 40% increase in revenue for Burger King
for financial year and increasing in-store traffic by 10%.
Spurred >500K unit sales through relationship with Mattel toy company to create the successful Uno
franchise on Xbox Live.
Pioneered the product concept of taking well-known/established board game franchises such as Settlers of
Catan, Carcassonne, and Upwords, and “digitizing” them for play on electronic platforms.
Product Planner / Executive Producer; 2000 - 2004
Created and managed development of Top Spin tennis franchise as well as Links 2001 and Links 2003 golf
titles. Established U.S. and International product requirements and maintained product integrity while working
with developer in Paris, France on product schedule, key features, implementation and contracted relationship.
Personally orchestrated in-game product placement as well as tennis and golf celebrity appearances in
coordination with product launches.
Developed and executed product vision strategy for new sports franchise. Established Microsoft as leader
in the tennis game market by receiving 89% Metacritic review score for Top Spin; pioneered a new sports
franchise that spun off 9 other products on multiple platforms selling more than 1 million copies.
Established Top Spin as the highest Xbox title GPM (>40%) within a 12-month period of publication.
Links Golf outperformed main golf game competitor (Tiger Woods Golf) by scoring more than 20 points
higher in the Metacritic review standard.
IOMEGA CORPORATION, Roy, WA; 1999 - 2000
Peripherals manufacturer focused on hardware and software for data storage, backup and security. Pioneer in
the removable/portable storage business.
Project / Business Development Manager
Successfully managed development of Iomega application software and strategic 3 rd party relationships for
Iomega storage solutions (Zip, Jaz, Clik drives) and „Iomegaware‟ internal solutions software.
Product management lead on the development, integration, and launch of Adobe Activeshare software for
digital photography cataloging and storage.
Successfully managed all aspects of project partnership with RealNetworks for the development of
MusicMatch Jukebox software for purchase and storage of digital music on removable media.
Project management lead on the development of “Iomega App CD” across 14 SKUs and 12 languages.
Managed all international requirements from 6 subsidiaries and 5 languages and delivered on-time and on
CENDANT SOFTWARE, Houston, TX; 1998 - 1999
Consumer software developer and publisher focused on retail and OEM sales.
Business Development / OEM Account Executive
Responsible for managing and growing large international OEM accounts
Tripled OEM product placements at Toshiba America on retail notebook computers (games, lifestyle,
Quadrupled OEM product sales at Dell Computer in < 6 months (games, lifestyle, finance)
Created new, exclusive OEM product coverage on Compaq Inkjet printers (Print Artist)
THE MEDIA FARM / POINT GROUP CORPORATION, Houston, TX; 1996 - 1998
Marketing services and OEM sales aggregator
Project Manager / OEM Sales Account Manager
Responsible for managing all 3rd party content and growing key large international OEM accounts.
Managed education, entertainment and productivity OEM programs for large PC companies (Dell, Compaq,
Toshiba) to support new product launches and new branding strategies.
Created new customer acquisition and retention-marketing incentive programs through software for Dell
and Compaq to strengthen product launch messages.
Developed and closed new OEM business with Compaq, Dell, Acer, AST, and others totalling >$5M annual
COMPAQ COMPUTER CORPORATION, Houston, TX; 1985-1991; 1994-1996
#1 Worldwide manufacturer and supplier of PCs, servers, and peripherals
Software Product Manager / Evangelism Manager
Created and managed all aspects of software strategy and evangelism for #1 PC supplier in the world.
Created and managed Compaq Presario software product strategy. Standardized product and vendor
evaluation model; managed delivery of software to be included on hard drive of Presario PC worldwide.
Managed software features, usage scenarios, and marketing messages for each included software title;
restructured multiple contracts saving Compaq >$4M annually per title and dramatically reducing technical
Developed and managed the Presario evangelism program to encourage 3 rd party development and
support for key Compaq hardware features such as hardware MPEG and 3D accelerated graphics.
Co-developed and managed Compaq “EISA” bus evangelism program garnering industry-wide support for
new competitive bus architecture vs. IBM microchannel bus.
Assistant Product Marketing Manager / International Market Development
Product marketing specialist with focus on new product launch, international coordination, and key account
Co-managed the product (PRD) and marketing (MRD) requirements from 11 subsidiaries for the launch of
multiple PCs (Deskpro) from #1 major worldwide PC supplier
Managed the rollout of international SKUs and configurations of desktop PCs (Deskpro) in over 15
countries and managed all international marketing requirements and communications.
Produced and delivered world-wide customized Compaq product training programs to dealers, VARs, end-
users, and key accounts throughout the world.
Authored and published international localization and manufacturing process guidelines.
Bachelor of Science
Double Major: Business Administration / Marketing & Information Management
Brigham Young University; Provo, UT