Social Media Marketing - What and Why

Social Media Marketing What and Why Created by: Alex Conway www.hawaiisocialmedia.com What and why of Social Media Marketing Social Media Myths • Its too complicated • It won’t work for my business • That stuff is for kids • It takes too much time • It costs too much • I don’t need to market online • I can’t track the ROI What is SMM? Social media marketing (SMM) is using highly accessible and scalable online publishing technologies to communicate directly with your market. Social media is a shift in how people discover, read and share news, information and content. Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many). Why SMM? People are talking about you, join the conversation… SMM Benefits • Targeted • Word of mouth • Widespread • Indefinite shelf life • Time is the only cost • Direct feedback • Conversion tracking • Nimble 3 Keys of SMM Content Conversation Publish 3 Keys of SMM Content Conversation Publish Create Content Thought Leadership • Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords Daily Content • Wide spread • Generic • Outsource • Quantity • Syndicate • Keywords 3 Keys of SMM Content Conversation Publish If you publish, they will come Publish your content 3 Keys of SMM Content Conversation Publish Conversation • Honest • Open • 2 way interaction • Speak with your audience • Your customers have a voice • Listen and learn directly from your buyers – solve problems Conversation Types Good Business to Customer Better Customer to Business Best Customer to Customer Social Media Process Flow 4 Your Website Tracking/Reporting • Sales funnel • Email Signup form • Phone center • Product/service page • Blog • Tracking/Reporting 1 2 • Speak to audience • Solve buyer problems • Keyword rich anchor text • Blogs, articles, whitepapers • Email marketing • Status updates • Videos • Pictures • Events • RSS • Ping.FM • Tweetlater • Autoresponder • SocialMarker • Blog • Microblog • Social Networks • Social Bookmarks • Eventful • Youtube • Flickr • Forums • Podcast • Free Webpages • Document sharing 3 Conversation • Twitter • Forums • Social Networks • Reviews • Comments • Tracking/Reporting Drive Traffic Content Automate Publish Now you know SMM basics What next? 1.Build your Strategy 2.Implement 3.Grow HawaiiSocialMedia.com • FREE Social Media Strategy - 30 day step-by-step process - Delivered by email • FREE Community - Interact with others - Get answers • FREE Events - Networking - Learning Step 1: Sign up Alex Conway www.HawaiiSocialMedia.com