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Social Media Marketing - What and Why

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					Social Media Marketing
What and Why

Created by: Alex Conway www.hawaiisocialmedia.com

What and why of Social Media Marketing

Social Media Myths
• Its too complicated • It won’t work for my business • That stuff is for kids • It takes too much time • It costs too much • I don’t need to market online • I can’t track the ROI

What is SMM?
Social media marketing (SMM) is using highly accessible and scalable online publishing technologies to communicate directly with your market. Social media is a shift in how people discover, read and share news, information and content. Social media is a fusion of sociology and technology, transforming monologue (one to many) into dialogue (many to many).

Why SMM?
People are talking about you,

join the conversation…

SMM Benefits
• Targeted • Word of mouth • Widespread • Indefinite shelf life • Time is the only cost • Direct feedback • Conversion tracking • Nimble

3 Keys of SMM
Content

Conversation

Publish

3 Keys of SMM
Content

Conversation

Publish

Create Content
Thought Leadership
• Display expertise • Solve buyer problems • Generate yourself • Targeted • Best Material • Keywords

Daily Content
• Wide spread • Generic • Outsource • Quantity • Syndicate • Keywords

3 Keys of SMM
Content

Conversation

Publish

If you publish,

they will come

Publish your content

3 Keys of SMM
Content

Conversation

Publish

Conversation
• Honest • Open • 2 way interaction • Speak with your audience • Your customers have a voice • Listen and learn directly from your buyers – solve problems

Conversation Types
Good

Business to Customer

Better

Customer to Business

Best

Customer to Customer

Social Media Process Flow
4

Your Website
Tracking/Reporting
• Sales funnel • Email Signup form • Phone center • Product/service page • Blog • Tracking/Reporting

1

2

• Speak to audience • Solve buyer problems • Keyword rich anchor text • Blogs, articles, whitepapers • Email marketing • Status updates • Videos • Pictures • Events

• RSS • Ping.FM • Tweetlater • Autoresponder • SocialMarker

• Blog • Microblog • Social Networks • Social Bookmarks • Eventful • Youtube • Flickr • Forums • Podcast • Free Webpages • Document sharing

3

Conversation
• Twitter • Forums • Social Networks • Reviews • Comments • Tracking/Reporting

Drive Traffic

Content

Automate

Publish

Now you know SMM basics

What next?
1.Build your Strategy

2.Implement

3.Grow

HawaiiSocialMedia.com
• FREE Social Media Strategy
- 30 day step-by-step process - Delivered by email

• FREE Community
- Interact with others - Get answers

• FREE Events
- Networking - Learning

Step 1: Sign up

Alex Conway
www.HawaiiSocialMedia.com


				
DOCUMENT INFO
Description: Social Media Marketing - What and Why is a simple 2 minute presentation about the benefits of using Social Media Marketing in your Marketing campaign. This presentation is more geared towards the beginner Social Media Marketer, but there is good information for all levels.