Using Social Media & Networking to Build Your Business

Using Social Media & Networking to Build Your Business Summary • • • • • Value: Internal vs. External Social Networks Social Bookmarking Social Media Tools Value: Internal vs. External • Internal – Internal collaboration and communication – Wiki’s, Forums and Chat Rooms • External – Public collaboration and communication – Proactive publicity – Security concerns – Privacy concerns Social Networks • Linkedin – Public resume – Ask questions – Network virtually – Join and promote groups Social Networks • Facebook – Large user base – Network many ways – Join and promote events – Join and promote groups Social Networks • Twitter – Almost instant feedback – Many influencers – Viral nature – Promotional tool Social Networks • Blogs – WordPress – Proactive voice – Personalize – Increase traffic Social Networks • Forums – Interactive FAQ – Help desk – Source of feedback – User generated content Social Networks • Live chat – Instant interaction – Live support – Webinars Social Bookmarking • Digg – See what’s hot – Promote – Viral buzz Social Bookmarking • StumbleUpon – See what’s hot – Promote – Viral Buzz Social Bookmarking • Del.icio.us – Public bookmarking – Outside communication Social Media • Audio/Podcasting – On-demand Radio – Take advantage: • iPods • Traffic Social Media • Video – Tutorials – Viral Promotions – Save Money Social Media • Pictures/Photos – Promote events – Tutorials Social Media • Document Sharing – Share public documents – Enhance brand Tools • RSS Feed Readers – FriendFeed.com – Streamy.com – Google.com/reader – Plaxo.com – Linkedin.com Tools • Comment Trackers – coComment.com – Commentful.blogflux.com – Co.mments.com Tools • Submitting Tools – SocialPoster.com – ShareThis.com – AddThis.com Tools • Analytics / Statistics – WebsiteGrader.com – Popuri.us – Google Analytics Special Thanks to: Contact at Elmer@ThinkingSerious.com Download this Presentation at www.docstoc.com/profile/thinkingserious