COMPETITIVE ANALYSIS WORKSHEET 1 Critical Success Competitor 1 factors to be evaluated *Specific Product (Price) *In Stock % *Credit Line *Quality *Information *Customer Oriented *Reputation * USE THE CATEGORIES THAT WILL BEST SHOW YOUR COMPARISON Competitor 2 Competitor 3 Competitor 4 My Business
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Revised on April 2009
ADDITIONAL CATEGORIES MIGHT INCLUDE:
Hours of operation; variety of products available; reliability; delivery; location; availability; accessibility; warranties; customer satisfaction; product knowledge; etc.
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Revised on April 2009
MONTHLY MARKETING PLANNER Year Plans Est. $ Actual $ Comments Month
Week 1
Week 2
Week 3
Week 4
Week 5 Committed $’s Total Est. $ ___________ Monthly Committed Dollars Actual $ ___________ $ Above Estimate for Month $___________ $ Below Estimate for Month $___________ Plans Est. $ Actual $ $ Above Estimate for year to date $___________ $ Below Estimate for year to date $ ___________
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Revised on April 2009
MONTHLY WAGE PLANNER Year Plans Est. $ Actual $ Comments Month
Week 1
Week 2
Week 3
Week 4
Week 5 Committed $’s Total Est. $ ___________ Actual $ ___________ $ Above Estimate for Month $___________ $ Below Estimate for Month $___________ $ Above Estimate for year to date $___________ $ Below Estimate for year to date $ ___________
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Revised on April 2009