Branding the Class
The most important assignment of your Lives…
We’ve looked at the impact the media, especially advertising has on our lives. We wear brands that are full of symbols and meaning that we might not even be aware of.
Objective: Recognize the effects that media and advertising have on our lives and create our own “message” in response.
What should our “message” be? Should we have a logo? How can we convince others to our message? Could we get others to follow us?
1. Create a “brand” for our Class 2. Create an advertising campaign to convince others to your point of view 3. Create a Wiki page
4.
Create a group on the Ning to collaborate and divide roles/work
Criteria/Score
The message
4
The message is cohesive and brings all the work together. Your campaign is convincing and powerful
3
Has a clear and consistant message
2
Message is identified but does not unify the campaign Campaign is loosely organized
1
No message present
The campaign
AKA the presentation
Has all elements required of an effective advertising campaign
Campaign is not effective or convincing
The Collaboration The Work
You showed leadership
You participated in a fair and equal way
You participated but could have provided more to the body of work some work was good some was forgettable
You let your group members down
One-page response to the assignment. I was blown away by the quality of all the work
You have included a one-page response to the assignment. The quality of work shows
Your work shows a lack of planning and was incomplete
that was completed
effort and pride in the workmanship.