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A Global Market Requires Global

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					A global market requires global standards
               education:

     A strategy to prepare the workforce of tomorrow
               Context of Presentation
           My thoughts as I developed the presentation
   Many organizations invested in the educations of standards
    •   ANSI
    •   SES
    •   IFAN
    •   ICES
   Some with strategic plans, some not
    •   Some organizations have a clear vision of their role and their strategic direction
    •   Others do not have clear strategic plan, just moving ahead
   How do organizations know what their strategic destination should
    be?
    •   What external and internal consideration go into developing their strategic goal
    •   Is the difficulty in developing a strategic goal preventing an organization from
        developing a strategic plan
   Maybe there are some common goals we could all be working
    toward
    •   We are different organizations with different drivers, but are their commonalities
        that we can find
      Goals of the presentation
   Open dialogue on strategies
    • Over the past two days we have heard
      the practices of many organizations and
      regions..how do we capitalize and move
      forward together
   A starting point
    • I am presenting one of many
      methodologies of strategy development,
      my goal for this to be used as a
      springboard to further discussions
                     Strategy
   Where you want to                                  Tomorrow

    go tomorrow
   Where are you
    today
                                            Strategy
   Things you will and
    will not do to get
    there                          Today




             Fundamental definition of strategy
         Current State                        Strategic Destination
ANSI




SES




ASTM


                                                    Standards
                                                    Education
 SA




Europe



         Notice everyone following own path, with
ASIA      strategic goal being the culmination of
                     everyone’s goals
         Future State
ANSI


                                Strategic Destination


SES




ASTM
                                           Standards
                                           Education




 SA




Europe
                        Notice a smaller
                        strategic destination
                        because of common
ASIA                    goal setting
Defining strategic destination
                              Market Needs




                     What work force needs to know
                           about standards



  The strategic destination is made up in part by the needs/wants of the market and
  what the workforce must know relative to standards in order to satisfy those needs
                  Market Drivers
   Consumers
    • Safety
    • Performance
    • Interoperability
   Companies                     We will take a closer look at the
    • Shareholder Value        corporate drivers and how they impact
                                 the needs of standards education
          Increased Revenue
          Decreased Cost
   Governments
    • Public Safety
    • Fair Trade
    • Economic Growth
                         Corporate Objectives
                                          Maximize
                                        Operating Cash
                                            Flow                          Revenue Growth Strategy
Productivity Strategy


   Maximize Profits                                                            Grow Revenue




       To help define the corporate goals we look at a real corporate strategy
     Financial Objectives are what are the critical few financial goals that will
                       define success for the organization
                     Corporate Objectives




Deliver Quality                                                       Lower Total
                                  Be easy to do
  Customer                                                              cost of
                                  business wtih
   Service           Provide                                           ownership
                  Accurate and                      Improve Office
                      timely                         Productivity
                   information




The customer perspective defines the organizations value proposition for the
                           targeted customer
                                  Corporate Objectives

                   Describes the critical internal process that an organization must
                   excel at in order to satisfy the value proposition to the customer




Effective & Low Cost Operations   Customer Focused       Expand sales of Core Products   Environmental Leadership


            Optimize                                           Increase
           Organization               Develop a CRM
                                         process              customer’s                       Establish green
                                                              awareness                       solution marketing
                                                                                                 and systems
    Reengineer &
     Standardize
      processes
                                                                 Develop Effective
                                       Capture and              Distribution channel               Manage
                                      analyze voice of                 strategy                  environmental
              Leverage                   customer                                                   impact
             Technology
                           Corporate Objectives



     The learning and growth perspective describe the critical resources
    (skills and technical infrastructure) that an organization must have in
     order to excel at the internal processes, in order to satisfy the value
          proposition, in order to accomplish their financial objectives




                                Improve knowledge of external
Improve market knowledge               best practices              Attract and retain talent
             Corporate Strategy Map
                                                                 Maximize
                                                               Operating Cash
                                                                   Flow                                        Revenue Growth Strategy
  Productivity Strategy


     Maximize Profits                                                                                                    Grow Revenue



                                                                                                           Lower Total
                                                       Be easy to do
       Deliver Quality               Provide                                                                 cost of               Provide green
                                                       business wtih                 Improve Office
         Customer                 Accurate and                                                              ownership              products and
                                                                                      Productivity                                   services
          Service                     timely
                                   information


Effective & Low Cost Operations      Customer Focused                  Expand sales of Core Products and        Environmental Leadership


             Optimize                                                        Increase
            Organization                  Develop a CRM
                                             process                        customer’s                                    Establish green
                                                                            awareness                                    solution marketing
                                                                                                                            and systems
    Reengineer &
     Standardize
      processes
                                                                               Develop Effective
                                           Capture and                        Distribution channel                           Manage
                                          analyze voice of                           strategy                              environmental
              Leverage                       customer                                                                         impact
             Technology




                                                        Improve knowledge of external
         Improve market knowledge                              best practices                                  Attract and retain talent
What does the workforce needs to
     learn about standards?
                                       Ability to apply the strategic
                                        value of standardization




                                                               Increase effectiveness of   Be proactive in
 Improve Product        Create efficiencies in                   marketing, sales and        regulatory
Development/Design         manufacturing                        distribution processes      environment




        If you take the same methodology as the corporate strategy and apply it
       to a standards education strategy the top level objective is for the learner
                 to apply the value of standardization to their organization
                                                                Satisfied with
Ease of access to               The coursework will
                                                               relevance and
   education                    further the learner’s
                                                              quality of material
                                       career




If the learner is considered the customer, these are examples of what is
                   needed from the learner’s perspective
How do we teach the workforce?
                          In order for our global workforce to be able to apply the strategic
                         value of standardization to their organization, these are examples
                                    of the critical process in which we must excel




Academic Curriculum Integration                                  Promotion                    Research
                                       Continuing Education

                Integration into                                                                    Economic impact
               business schools           Online education for               Promotion of
                                              professional                   case studies


     Integration into
   engineering schools
                                                                      Informational display       How standards impact
                                             Speakers at                    at relevant              corporate goal
                                               relevant                    conferences                 attainment
               Integration into law          conferences
                     schools
               In order to excel at the previous processes, we must have the below
                                          resources in place




Resources
                                                                         Information Technology / Tools
                                 Funding


                                                                            Standardization education      Case study
     Professors who understand             Technical experts wiling to
                                                                            modules available for use     development
       the value/importance of                      lecture
              standards                                                          by professors
                                       Standards Education Map
                                                       Ability to apply the strategic
                                                        value of standardization




                                                                                 Increase effectiveness of                       Be proactive in
   Improve Product                     Create efficiencies in                      marketing, sales and                            regulatory
  Development/Design                      manufacturing                           distribution processes                          environment




                   Satisfied with                            The coursework
                                                              will further the                            Ease of delivery
                 content and quality
                   of curriculum                             student’s career




Academic Curriculum Integration                                              Promotion                                Research
                                           Continuing Education

                 Integration into                                                                                             Economic impact
                business schools               Online education for                      Promotion of
                                                   professional                          case studies


     Integration into
   engineering schools
                                                                                  Informational display                      How standards impact
                                                   Speakers at                          at relevant                             corporate goal
                                                     relevant                          conferences                                attainment
                Integration into law               conferences
                      schools




                                                                                   Information Technology / Tools
Human Capital
                                                                                         Standardization education                 Case study
      Professors who understand             Technical experts wiling to
                                                                                         modules available for use                development
        the value/importance of                      lecture
               standards                                                                      by professors
Next Steps
           Learning Objective

                                                    This is a slice of the strategy map and examples of what the
                                                   balanced scorecard would look like to support the strategy map
       Improve Product
      Development/Desig
              n




                                                Objectives          Measures               Targets              Initiatives
                Stakeholders                    Statement of        How success            The level of         Key action
                                                what strategy       in achieving           performance          programs
                                                must achieve        the strategy           of rate of           required to
Relevance of content                            and what’s          will be                improvement          achieve
                                                critical to its     measured and           needed               objectives
                                                success             tracked


               Learning Process

                                                     Objective           Measure               Target               Initiative

                                               •Integration into   •Number of            •50% annual growth   •University outreach
       Integration into                                            engineering           of universities      program headed by
         engineering                           engineering
                                               curriculum          curriculum teaching   teaching standards   ANSI CoE
         curriculum                                                standards module      module


                     Integration into
                   business curriculum




          Teaching Resources

     Funding                   Knowledgeable
                                 professors
                     Conclusion
   Move standards education forward
    collaboratively, through:
    • Strategy - Organizations with clear direction of things
      they will do and not do
    • Destination - Can’t tell if you are making progress unless
      you know where you are headed
   The specific examples I used are just that,
    examples. The point is for a group of like-
    minded organizations to become signatories to a
    global strategy and go through the process to
    determine what are the appropriate objectives,
    measures, targets, and initiatives
         Contact Info

              Steve Ezar
           Managing Partner
Standards Management International. LLC
             412-337-7264
      sezar@standardsmgmt.com
       www.standardsmgmt.com

				
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posted:10/23/2010
language:English
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