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									InsideUCR                                                                                                                                                                   Special color issue




 UCR Receives Largest
                             News for Faculty and Staff of the University of California, Riverside   •   Volume 2, Number 12 • June 28, 2006   •   www.InsideUCR.ucr.edu




 Gift in Its History
Two charitable trusts from long-time
Riverside residents will be used to
                                                                     time executive editor of The Press-Enterprise; long-time
                                                                     motor sports executive Les Richter; and Singletary.

create 22 academic chairs.
                                                                         The Austins' gift is expected to create 10 Austin Chairs
                                                                     in UCR's proposed School of Medicine and its Health
                                                                     Sciences Research Institute.
                                                                         William Austin and Bart Singletary were partners for
BY MARCIA MCQUERN                                                    35 years in the William Austin Co., a property manage-
                                                                     ment firm. The company is now owned by Bart Singletary's
     Two long-time Riverside couples have made the largest           son, Chris, and William Austin.
gift ever to UCR, Chancellor France A. Córdova announced                 The elder Singletary and Austin, friends since they
June 16. The gift also is the largest combined charitable            were neighbors as children in a downtown Riverside
trust given to a University of California campus in the past         neighborhood, are both former presidents of the Greater
five years.                                                          Riverside Chambers of Commerce.
     The $15.5 million planned gift from the charitable trusts           Austin is a third generation Riversider whose grand-
of Bart and Barbara Singletary and William and Toby Austin           father, William Moore, was a county supervisor from
will create 22 professorships in social sciences, medical edu-       1929 to 1939. He is a former chair of the Riverside Board
cation and research, and agriculture. The gift nearly doubles        of Realtors and regional vice president for this area of the
the number of endowed professorships at UCR.                         California Real Estate Association. As a young woman,
     "This generous donation will be transformative for              Toby Austin worked at UCR as an agriculture librarian Her
UCR," Córdova said. "It will enable us to compete success-           niece, Michele Sheskey, graduated in 1993 and died in a
fully for the best faculty and help propel us to the top tier        car accident in 1998.
of research universities."                                               Singletary, a second-generation Riversider, is a former
     The Singletarys' gift is projected to create one chair in       chair of the UCR Foundation Board of Trustees and the
agriculture sciences and 11 chairs in the social sciences,           Citizens University Committee. He received the founda-
including UCR's proposed School of Law and School of                 tion's Distinguished Service Award in 2004. He received a
Public Policy. Chairs will be named for Riverside Mayor Ron
                                                                     bachelor's degree in political science from UCR in 1986.
Loveridge, a UCR political science associate professor on
                                                                                                                                        The $15.5 million planned gift from the charitable trusts of
                                                                         The partners' gift consists of the net proceeds from
long-term leave; UCR Political Science Professor Emeritus
                                                                                                                                        Bart and Barbara Singletary (top) and William and Toby
                                                                     their interest in Riverside apartment complexes, which are
Francis Carney; Vice Chancellor for Advancement Emeritus
                                                                                                                                        Austin (bottom) will create endowed chairs designed to bring
                                                                     being sold to create the charitable trusts for the benefit of
Jim Erickson; the late Bob Holstein, a politically active
                                                                                                                                        top scholars to UCR.




UC Riverside Launches New
                                                                     UCR.
Riverside lawyer; the late Norman Cherniss, former long-




                                                                                                                                        UC Riverside Makes

Marketing Initiative
                                                                                                                                        Economic Waves
                                                                                                                                        Totaling $953 Million
A number of new marketing initiatives, designed to showcase the campus’s
strengths and contributions, will be start to show up by this fall.                                                                     CB Richard Ellis Consulting calculates
                                                                                                                                        that UCR produces $5.50 in value to the
                                                                                                                                        Inland Empire for every $1 invested from
BY MARGENE MASTIN-SCHEPPS



                                                                                                                                        the region
     As part of a major cam-
paign to strengthen its reputa-
tion and raise its profile among
premiere universities, UC                                                                                                               BY KRIS LOVEKIN
Riverside has established a new
                                                                                                                                             The first independent analysis of the University of
institutional brand and long-
                                                                                                                                        California, Riverside's economic impact shows that UCR
term strategic communications
                                                                                                                                        spent $5.50 in Riverside and San Bernardino counties for
plan.
                                                                                                                                        every dollar received from the same area.
     For more than a year, a
                                                                                                                                             All together, CB Richard Ellis Consulting estimated that
campus-wide marketing adviso-
                                                                                                                                        UCR had a $953 million economic impact in California dur-
ry team worked in partnership
                                                                                                                                        ing the 2004-05 academic year. The firm arrived at that num-
with the marketing firm
                                                                     UCR stakeholders,                                                  ber by using industry-standard multipliers to show how
Peterson Skolnick and Dodge to conduct a market research
                                                                     including faculty,                                                 direct campus spending ripples through the economy, as the
study, and to develop a UCR brand platform that includes
                                                                     students, staff, alumni                                            institution buys goods and services, pays salaries to employ-
key marketing strategies, core messages and a new UCR
                                                                     and volunteers.                                                    ees and constructs new buildings, prompting the need for
graphic identity system.
                                                                          The result is                                                 more production elsewhere.
     "By establishing this new campus-wide integrated mar-
                                                                     a newly adopted                                                         "I am not surprised to see that the university is a very
keting program, we will significantly enhance the overall
                                                                     campus logo and a                                                  robust and efficient economic engine for the region," said
image of UCR and build pride within our campus community,"
                                                                     set of messages                                                    Chancellor France A. Córdova. "As we continue to expand
                                                                     that reflect UCR's UCR’s marketing plan includes a
said Chancellor France A. Córdova. "This initiative will
                                                                                                                                        our own workforce and student enrollment - and with new
                                                                     dynamic reality, said new look for the UCR logo.
enable our campus to compete even more effectively for
                                                                                                                                        initiatives such as the proposed School of Medicine and the
students, faculty and funding resources."
                                                                     McQuern.                                                           newly launched Palm Desert center - we expect that UCR will
     The key umbrella messages are that UCR is a UC of
                                                                          "UCR is a campus on the rise," she said. "We need to          further broaden its impacts and contributions."
opportunity, of strategic results, of accessible excellence, of
                                                                     reinforce the strengths and key assets that distinguish UCR             The nine-month study showed that while most of UCR's
Inland Southern California and of the future.
                                                                     from other colleges.                                               revenue comes from outside the region, the majority of
     "Of course, not all of these are appropriate for every
                                                                          Interviews with current and prospective students,             spending is concentrated in the fast-growing Inland Empire.
audience and the precise wording will often be different,"
                                                                     Advanced Placement high school teachers and community                   In 2004-05, the campus spent $380.7 million on salaries
said Marcia McQuern, executive director for the Office of                                                                               and wages, goods and services, and construction, of which
Marketing and Media Relations "For example, Bourns                   college counselors helped to identify ways to strengthen
                                                                     enrollment outreach. Focus groups with alumni, donors,             $256.6 was spent in the Inland Empire. Since just $46.7 mil-
College of Engineering very appropriately uses the tagline,                                                                             lion of the University’s revenue came from local sources that
‘We engineer excellence.'"                                           volunteers and community leaders in Riverside, Palm Desert
                                                                     and Los Angeles identified ways to enhance UCR's                   means the campus made a net contribution of $209.9 mil-
                                                                     fundraising and alumni relations programs.                         lion to the local economy. In other words, UCR spent $5.50
More Than Just a Logo                                                                                                                   in the Inland region for every dollar in revenue received from
   The planning process involved interviews, focus                        "Clearly, UCR is the premiere public research institution
                                                                     in Inland Southern California," said Bill Boldt, vice chancellor   the same geographical area.
groups, consultations and online surveys with hundreds of
                                                                                                         See Marketing, page 3                                                    See Impact, page 2
InsideUCR                page 2       June 28, 2006       www.InsideUCR.ucr.edu


 GettingPersonal                                                Name: Elizabeth Bennett                                         WhoSays?
                                                                Department: Office of the Registrar
                                                                Job: Registrar                                                   "We do not know what Jesus actually looked like. What
                                                                Length of employment at UCR: 16 years                            we're doing is working from images of Jesus we know
                                                                                                                                 and seeing him in certain things like tiles or oil stains on
                                                                My work focuses on: I maintain the official record of
                                                                                                                                 the sidewalk. It's kind of an affirmation of piety and affec-
                                                                UCR students; managing the registration process;
                                                                                                                                 tion. It's really about the willingness of people to see
                                                                overseeing academic classroom scheduling; and manag-
                                                                                                                                 things.''
                                                                ing the archive of approved course descriptions. If you
                                                                remember being told when you were little "This is going                Ivan Strenski, professor of religious studies,
                                                                on your permanent record," I'm the permanent record                    on the reports of iconic religious sightings in
                                                                lady.                                                                  everyday objects.
                                                                                                                                       INLAND VALLEY DAILY BULLETIN,
                                                                Things you should know about me: Perhaps because
                                                                                                                                       SAN BERNARDINO SUN
                                                                I started at the university not long after graduating from
                                                                college it took me a long time to get over thinking              "This company is like a giant swath that's kind of eating
                                                                "bureaucrat" and "administrator" were bad words!                 its way across the country … and it stands for a bunch of
                                                                Fortunately, I eventually wised up and realized one can          values that people don't like."
                                                                be a good bureaucrat or a bad one, just as in any other                Edna Bonacich, a professor of sociology and
                                                                job. I define myself now as a university bureaucrat who               ethnic studies, on the relentless advancement
                                                                is very passionate about her work. I love the job of                  of the Wal-Mart Company across the country.
                                                                registrar because I've always got some new program or                  THE ARIZONA REPUBLIC
                                                                service to get excited about, but my office also has a very
                                                                solid, regular schedule of ongoing responsibilities that         "In many cases, I think it is an economic decision. Men
                                                                helps keep me grounded. Because I have to be flexible            often earn more than women, and the family loses less if

 Elizabeth Bennett
                                                                and focused at the same time, I had a regular yoga               the woman takes time off. Of course, in the long run, the
                                                                practice for the past six years. It helps me increase my         earning power of women suffers because of their time
                                                                capacity in both areas.                                          outside of the work force, so there are some long-term
                                                                                                                                 impacts that exist."
                                                                                                                                      Scott Coltrane, sociology professor, on why
                                                                                                                                      men take less paid family leave than women
 People                                                                                                                               after childbirth.
                                                                                                                                      SAN DIEGO UNION-TRIBUNE
    Professor Stephen Cullenberg has                                The award, created by UCR and Service Plus Credit            "This is a very significant milestone. As we are emerging
agreed to serve as acting dean of the                           Union, was established to recognize members of UCR               into a larger campus with more students and faculty, we
College of Humanities Arts and Social                           staff whose community service contributes greatly to             do need to be more competitive for the very best
Sciences starting July 1. He replaces Joel                      Riverside County.                                                faculty."
Martin, who had been serving as inter-                              Cortez was chosen for his dedication to programs like              France A. Córdova, UCR chancellor, on the
im dean since March, 2004. Martin,                              Eastside's El Centro de Ninos, a state-funded child care               $15.5 million donation that will go toward the
who holds the Costo Chair in American                           center, and the East Side Soccer Clinic.                               establishment of at least 22 endowed
Indian Affairs, has recently accepted                               He received a certificate of excellence and a check for            professorships.
an appointment as dean of the Stephen Cullenberg                $500 from Service Plus Credit Union.                                   THE PRESS ENTERPRISE
College of Humanities and Fine Arts
at the University of Massachusetts, Amherst.                        Donald Siegel, an internationally                            "Homer Simpson is a buffoon, but he's a lovable buffoon,
    Cullenberg is a professor of economics. He arrived at       renowned expert on the transfer of                               whereas Dr. Phil is a disciplinarian of the high order - a
UCR in 1988. He served as chair of the Department of            technology from universities and                                 brutish man who is hypercritical of others and who has
Economics for six years.                                        federal labs to businesses, will join the                        made a vast amount of money by making
    "I'm looking forward to working together with the           faculty at the UC Riverside's A. Gary                            people feel miserable about themselves."
wide range of extraordinary faculty in the college," he         Anderson Graduate School of                                            Toby Miller, professor of English, sociology
said.                                                           Management on July 1.                                                  and women's studies, on the importance of

                                                                professor of entrepreneurship and Donald Siegel
                                                                    Siegel will hold the dual titles of                                humor in fatherhood.
     Professor of History Thomas                                                                                                       SAULT STAR
Cogswell has been elected by his fellow                         associate dean. He comes to UCR from Rensselaer
                                                                                                                                      Read more about UCR staff and faculty in the
faculty members to a one-year term as                           Polytechnic Institute in Troy, N.Y., where he was chairman
                                                                                                                                      news, visit www.inthenews.ucr.edu.


                                                                                                                                UCR Staff Assembly
chairman of the UCR Academic Senate.                            of the department of economics.
His term begins Sept. 1.                                            "Siegel's hire represents one of the most significant



                                                                                                                                Hosts Excursion
     Cogswell, who studies modern                               senior appointments in the history of the A. Gary
British history, came to UC Riverside in                        Anderson Graduate School of Management," said interim
1999. He previously taught at the                               dean Raymond Williams. "He will place UC Riverside,
University of Kentucky and Harvard Thomas Cogswell              particularly our efforts on the Palm Desert campus,
University.                                                     instantly on the national radar screen with respect to               UCR Staff Assembly is offering an afternoon trip to the
     The UCR Academic Senate, made up of all tenure-            entrepreneurship."                                               beach and an evening performance of the Pageant of the
track faculty members, shares decision-making power                 Siegel's research interests include the strategic and        Masters in Laguna Beach, a popular 90-minute show fea-
with the administration.                                        economic implications of entrepreneurship and techno-            tures real people posing as famous works of art.
     He follows Professor Manuela Martins-Green, who            logical change, university technology transfer, corporate            A bus will leave parking Lot 24 at UCR at 2 p.m. on
completes her one-year term on Aug. 31.                         social responsibility and productivity analysis.                 Saturday, Aug. 12.
                                                                    His teaching duties will include classes at both the             Cost is $57 per person, which includes a ticket to the
    Officer Mario Cortez of the UCR police department           Palm Desert and Riverside campuses.                              8:30 p.m. showing of the pageant, roundtrip bus trans-
was accorded the People Helping People Award presented              In his role as associate dean, Siegel will be responsible    portation and snacks. Dinner is not included.
by the Service Plus Credit Union on June 21 at the UCR          for building the entrepreneurship initiative on the Palm             For more information, contact Janna Le Blanc at
Staff Assembly Barbeque.                                        Desert campus and searching for two new assistant pro-           827-3928 or janna.leblanc@ucr.edu.
                                                                fessors of entrepreneurship for UCR Palm Desert.


Economic impact , Cont. from page 1
                                                                     labor in the region and throughout
    In all, UC Riverside's total spending impact in                  the state. In the 2004-05 fiscal year,
California was $638 million in the 2004-05 fiscal year. In           UC Riverside conferred 3,632
addition, spending by UCR's students, retirees and visitors          degrees, including 3,080 bachelor's
to the campus had an economic impact of $315 million.                degrees, 393 master's degrees and
The campus also generated 8,031 full-time equivalent                 159 doctoral degrees.
jobs statewide.
    "This total impact of $953 million includes the direct           • UCR is an important economic
spending of the campus, as well as the indirect and                  engine for the fast-growing Inland
induced impacts of that spending," said Kathy Barton,                Empire, made up of 3.8 million peo-
UCR's director of technology collaboration. "In other                ple. The area has about 1.2 million
words, every dollar spent by the campus itself - and by              jobs and accounted for more than
students, faculty, staff and retired employees - has ripple          50 percent of all job growth in the
effects in the local economy and beyond."                            Southern California region from
    The full report, which is available online at                    2000 to 2005.
www.impact.ucr.edu, summarizes UCR's various                        "In addition to the hard numbers, the
impacts:                                                        analysis documents the workforce contri-
     • The highly skilled graduates of UCR's colleges and       butions of UCR - a contribution that is
     schools are perhaps UC Riverside's most significant        the heart of any research university,"
     contribution to the Inland Empire and California           Barton said. "The creation of new knowl-
     economies. Of the 57,740 total alumni of UC                edge both through the education of our
     Riverside, 46,146, or about 80 percent, lived in the       graduates and through research benefits the local, region-
     State of California in 2005.                                                                                               CBRE Consulting provides a wide range of real estate and urban
                                                                al and statewide economies by providing highly skilled
                                                                                                                                economic consulting services to corporate, institutional and
    • Of these alumni, nearly 18,000, or about 31 per-          workers and discoveries that can be applied to new prod-
                                                                                                                                public-sector clients throughout the United States, Europe and
    cent, lived in the Inland Empire.                           ucts and services."
                                                                                                                                Asia Pacific regions. Founded in 1906, CB Richard Ellis has a
                                                                    As a distinctive group within CB Richard Ellis Group,
                                                                                                                                Web site at www.cbre.com.
    • Each year, UCR graduates add to the pool of skilled       Inc., the world's largest full-service real estate company,
  InsideUCR                 page 3      June 28, 2006         www.InsideUCR.ucr.edu


  UCNews                                                              Research& Scholarship
Abrams Appointed Acting Chancellor of UCLA                              Officials at UCR's outreach clearinghouse, the Academy        Larive was teaching at the time. The project has since landed
    Norman Abrams, a professor emeritus of law at UCLA,             of Learning through Partnerships for Higher Education.            its second NSF grant under the National Digital Science
has been named acting chancellor of UCLA, effective July            (ALPHA) Center, announced the receipt of a $150,000               Library initiative. It was also featured in the April 12 Net
1. He is returning to active status to accept the appoint-          James Irvine Foundation grant to sustain and expand               Watch column of the journal Science.
ment.                                                               programs for middle and high school students, their teachers
                                                                    and prospective teachers from the Coachella and Imperial              It was a tourist bureau's nightmare: a
    UC President Dynes made the interim appointment in                                                                                plant-killing invasive insect established a
accordance with UC policy. Dynes is expecting confirmation          valleys.
                                                                        The new Irvine Foundation grant augments an existing          beachhead on a Pacific island paradise and
of Abrams' interim appointment from the regents during                                                                                quickly spread, leaving tourists and locals
their July meeting.                                                 $300,000 allocation that supports programs for K-12
                                                                    teachers and their students in the two desert valleys.            who stroll down tree-lined promenades
    A search for a permanent chancellor continues, and is                                                                             drenched in bug urine.
expected to be finalized by the end of the year.                        The desert programs the ALPHA Center provides
                                                                    include Girls Excelling in Mathematics with Success (GEMS),           The news got worse for Tahitian and
    Albert Carnesale, UCLA's chancellor since July 1997,                                                                              Mo'orean officials after UCR Entomologist
announced last September that he would retire on June 30,           Desert MATE (Mathematics Academy for Teaching
                                                                                                                                                                                      Mark Hoddle
                                                                    Excellence) and California Mathematics and Science                Mark Hoddle and UC Berkeley researcher
2006. Following a sabbatical leave, Carnesale - nationally                                                                            Kenwyn Suttle discovered that many of
known for his expertise in international affairs and nation-        Teacher Initiative (CMST).
                                                                        Since 1998, the ALPHA Center has worked in partner-           the islands' natural protectors, its spiders,died after eating
al security policy - intends to return to his teaching, schol-                                                                        the culprit, a half-inch-long leaf hopper known as the glassy-
arship and engagement in public policy issues.                      ship with K-12 schools, community colleges and other
                                                                    universities, businesses, foundations and nonprofits, to          winged sharpshooter.
    As acting chancellor, Abrams will receive an annual                                                                                   Help came in the form of a microscopic parasitic wasp
salary of $320,000 along with standard pension and health           develop programs that prepare students to enter and excel
                                                                    in college.                                                       from Florida that is also helping to check the sharpshooter's
benefits in accordance with UC policy. He is also entitled to                                                                         assault on the grape and wine industry in California.
an annual administrative fund allocation for official enter-            Whether you're a forensic scientist                               The glassy-winged sharpshooter is an unusually fast
tainment and other purposes permitted by university policy          analyzing a crime scene, a chemistry                              spreader of pathogens, such as Xylella fastidiosa, which
and procedures. Because Abrams is coming out of retire-             student trying to understand Trouton's                            causes Pierce's disease that can kill a grapevine in two years.
ment to accept the post, his current UC pension will be sus-        theory or an educator trying to illus-                                Hoddle and Suttle will publish their findings in an
pended while he is serving as acting chancellor.                    trate a particularly difficult concept,                           upcoming edition of the journal Biological Invasions in a
    A brief biography of Abrams is available at                     you've got help online at the Analytical                          paper titled, "Engineering Enemy-free Space: An Invasive
www.law.ucla.edu/home/index.asp?page=389. More                      Sciences Digital Library (ASDL).                                  Pest that Kills its Predators."
information about the search from the UCLA campus:                      The ASDL, a comprehensive collec-                                 The sharpshooter could have disrupted the food chains
www.ucla.edu/bulletin/newchancellor.html.
                                                                    chemical measurements and instru- Cynthia Larive
                                                                    tion of Web-based resources related to                            of entire islands because the direct lethal impacts on the spi-
                                                                                                                                      ders could have myriad indirect effects on competitors and
                                                                    mentation, is freely accessible at                                their collective prey, according to the paper. The damage
  Awards& Honors                                                    www.asdlib.org. The site includes links to over 320 sites         could have been amplified by the lack of natural checks that
                                                                    containing animations, online text, PowerPoint lecture            allowed the sharpshooter to achieve greater numbers than
      Seymour Van Gundy, professor                                  slides, tutorials, simulations and virtual experiments.           they do in their natural range.
 emeritus of nematology and former                                      "It's something that's both scientific and educational in         In May 2005, after safety evaluations were completed,
 dean of the UCR College of Natural                                 nature," said Cynthia Larive, professor of analytical             Hoddle returned and began releasing the microscopic stingless
 and Agricultural Sciences, has carried                             chemistry at UC Riverside and the site's editor in chief. "The    wasp, Gonatocerus ashmeadi, a natural enemy of the sharp-
 on a relationship with Moldova after                               idea for the site came about as a result of my colleague          shooter.
 retirement, which has yielded great                                at the University of Kansas, Ted Kuwana, who ran a series             By the end of 2005, Hoddle reported the sharpshooter
 friendships, productive collegial part-                            of workshops on how to teach the subject of analytical            had almost disappeared from the south pacific islands in
 nerships and research exchanges for                                chemistry."                                                       which the wasp was released.
                                                                        The project started in 2002 with a National Science               UC Riverside, the UC Berkeley Gump Station and the
      And now, Van Gundy can count Seymour
 both faculty and students.
                                                                    Foundation (NSF) grant to the University of Kansas, where         French Polynesian Government contributed to the project.
 his induction into Moldova's National Van Gundy

                                                                    Marketing Cont. from page 1
 Academy of Sciences - that country's
 highest academic body - as another symbol of that rela-
 tionship.                                                                                                                            specific marketing plans. A pilot program for the Bourns
                                                                    for university advancement. "The diversity of our campus
      Van Gundy was inducted during a ceremony on June                                                                                College of Engineering will be developed over the summer
                                                                    uniquely reflects the demographics of 21st-century
 12 in Chisinau, the nation's capital. The ceremony corre-                                                                            in order to serve as a model for other major campus units.
                                                                    California, and our world-class research truly impacts the
 sponds with the academy's 60th anniversary celebration.                                                                                  In addition, a new campus marketing council will be
                                                                    quality of life and economic well being of California
      Although he retired from UCR's Department of                  residents.”                                                       established to help guide the development of new commu-
 Nematology in 1993, Van Gundy has continued working                    "This is the UCR story we want to tell, and now we            nications policies, program planning and implementation.
 as an agricultural consultant for the University Extension's       have the tools to communicate that story more effectively,"       The council will sponsor regular workshops for graphic
 Natural Sciences Division, coordinating the Environmental          he added.                                                         designers and communications professionals across campus.
 Education Partnership (EEP), which established ties                                                                                      "My sincere thanks to the many hundreds of students,
 between UCR and Moldova State University. EEP is part of          A Year-Long Rollout                                                faculty, staff, alumni and supporters who took part in this
 a larger effort by the University Extension to build educa-            By the time students and faculty return to campus in          year-long planning process. The feedback provided by these
 tional and research alliances in Russia and the newly             September, a number of new marketing initiatives will              individuals helped create the vision for our new UCR brand,"
 formed independent states of the former Soviet Union.             already be in the works, including a redesigned UCR Web            said Córdova. "Thanks to the continued leadership of those
                                                                   site, an updated look for the UCR magazine and a range of          who served as Marketing Advisory Team members and many
                                                                   publications and merchandise featuring the new campus              others, we expect a smooth and successful implementation
                                                                   logo.                                                              of our communications plan over this next year."
 DidYouKnow?                                                            During the 2006-07 academic year, elements of the
                                                                   UCR brand will be visible on new campus signs and will be
                                                                                                                                          More information about the campus-wide integrated
                                                                                                                                      marketing program, including details on the release of the
                                                                   featured as part of several events, including the fall student     new UCR logo and graphic-identity style guide is available at
                                                                   convocation, regional alumni gatherings and a planned              www.ucr.edu. Additional questions may be directed to the
   Did you know that the concrete “C” on the                       downtown UCR Arts Block fund-raising gala.                         Office of Marketing and Media Relations. That office will
   Box Springs mountains above the campus                               "There are many details yet to be worked out, and we          change its name to the Office of Strategic Communications
   stands for California? Poured by Yeager                         are consulting with many administrative and academic               on July 1.
   Construction, it measures 13 feet by 70 feet.                   departments on a variety of issues," said McQuern. "As a
   Typically painted gold, it has also been                        general rule, we would like to see that all brochures and
   painted white, green, pink and striped like a                   other print materials intended for use or distribution after
   zebra. It has been turned into a zero, a C+                     September 1 feature the new campus logo."
   and part of the name "McCarthy" during a                             Once completed, a new UCR style guide - an online                      The Campus Marketing Advisory Team,
   visit of Senator Eugene McCarthy. One time,                     resource that will provide specific guidance on how to use                  led by Margene Mastin-Schepps, included:
   pranksters painted it the exact brown of the                    the new logo - will be made available by mid-summer. A
   hillside and the C disappeared. Luckily, they                   detailed announcement will be made regarding the release                      Derk Adams               LaRae Lundgren
   left a ransom note.                                             of UCR letterhead and business cards featuring the new
                                                                                                                                                 Kathy Barton             Clyde Miller
                                                                   logo. In addition, a campus Web task force is in the process
                                                                   of being established to help guide the UCR Web redesign                       James Brown              Andy Plumley
                                                                   project.                                                                      Chris Buydos             Olivia Rivera
                                                                        Some initial design changes will be visible on the UCR                   Dan Chavez               Marie Schultz
                                                                   Web page by September. The full Web design project is
                                                                                                                                                 Pat Daly                 Jorge Silva-Risso
 InsideUCR is produced by the Office of                            expected to take six to nine months to complete.
 Marketing and Media Relations.
                                                                        "We appreciate the patience and support of all campus                    Cliff Dochterman         Todd Wingate
                                                                   units as we make our way through this transition," said                       Kris Lovekin
                                                                   McQuern.
 Marcia McQuern
 Executive Director of Media Relations and Marketing:
                                                                        Within the context of the campus-wide plan, UCR will
 Editor: Kim Lane                                                  begin a collaborative process to build and refine college-
 Writers: Ricardo Duran, Celeste Durant, Kim Lane, Kris

                                                                    Village Bookstore to Close June 29
 Lovekin, Marcia McQuern, Iqbal Pittalwala, Kat Sanchez

 Photographers: Kim Lane, Peter Phun
 Designers: Daniel Chavez, Brad Rowe, Shari Schneider
 Editorial Assistance: Jim Brown, Kat Sanchez
                                                                        After a nearly three-year experiment in retail book-sell-     director. "Unfortunately, we were just unable to cover

 Story ideas and comments: InsideUCR @ucr.edu
                                                                    ing at the University Village, the Village Bookstore will close   expenses. I want to thank people who supported The Village
                                                                    on June 29.
 Inside UCR is published online on the second Wednesday of
                                                                                                                                      Bookstore for the past three years and I hope that you will
 the month and in print on the fourth Wednesday of the
                                                                        "We opened in October 2003 with the goal of provid-           transfer your patronage to the UCR Bookstore."
 month. Both issues are available at www.insideucr.ucr.edu.
                                                                    ing this area with an exciting and comprehensive book-                 For information about the UCR Bookstore,
                                                                    store. I think we did that," said Scott Campbell, bookstore       visit www.bookstore.ucr.edu.
Staff End Year with Second Season of UCR Idol
 InsideUCR                     page 4         June 28, 2006           www.InsideUCR.ucr.edu




BY KAT SANCHEZ

    UCR staff celebrated the end of the                      Bayaca was chosen as the new UCR Idol.
2005-06 school year with the Staff                       Tonya Frazier was the runner up. Each
Assembly End of the Year Beach Bash on                   received an iPod Nano. The other contest-
June 21. The celebration included a bar-                 ants received gift certificates.
beque and the second annual presentation                     But, said Kathy Barton, outgoing presi-
of UCR Idol, a take-off on the television pro-           dent of the UCR Staff Assembly, UCR Idol is
gram American Idol.                                      not just a contest.
    Season two of UCR Idol was held in the                   "This is an event that not only showcas-
Aberdeen-Inverness Residential Restaurant                es the 'hidden' talents of UCR staff, but also
and hosted by Andy "Ryan Seacrest"                       brings us together for a really fun end-of-
Plumley, director of housing. Five staff mem-            the-year celebration," said Barton, who is
bers performed as contestants: Rodney                    director of technology collaboration for the
Bayaca, from the Office of Undergraduate                 Office of Governmental and Community
Recruitment; Tonya Frazier, from the                     Relations.
Development Office; James Smith, from                        Approximately 750 people attended the
Housing Services; Wade Stern, from the                   end of the year event. Many organizations
UCR Police Department and Scott Huard,                   contributed to UCR Idol including UCR's
from Physical Plant.                                     Dining Services, Printing and Reprographics,
    The contestants were judged by Louis                 Student       Recreation       Center     and
"Simon Cowell" Vandenberg, general man-                  Transportation and Parking Services, and the                      Tonya Frazier, accompanied on the piano by Wanda Scruggs, was one of five UCR Idol
ager of KUCR radio; Denise "Paula Abdul"                 Service Plus Credit Union, Apple Computers,                       contestants during the recent end-of-the-year Staff Assembly barbeque. Rodney
Stadelbacher, assistant director of Cultural             Best Buy of Moreno Valley and Showcase                            Bayaca, from the Office of Undergraduate Recruitment won the competition. Frazier
Events and Mike "Randy Jackson" Lane,                    Limousine.                                                        was runner up.



New Exhibits Open This Summer at UCR/CMP, Sweeney Art Gallery
UCR's chief of police.




BY KAT SANCHEZ
                                                          tion of viewpoints on the current political
   Three new exhibits will open at the                    situation with his subjects, handwritten
UCR/CMP this summer.                                      signs and color photographs.
   “Sleeping by the Mississippi” examines                    The exhibits will run through October 8,
the individual lives and communities along                2006. An opening reception for all exhibits
the Mississippi River from Minnesota to                   will be held at 7 p.m. on Aug. 5.
Louisiana through large-scale photograph-                    The UCR/CMP is located downtown at
ic portraits, landscapes and interiors. U.S.              3824 Main St., Riverside, and is open
artist Alec Soth spent five years document-               Tuesday through Saturday from noon to 5
ing people, gas stations, churches and var-               p.m. Admission is $3 for general public and
ious homes to create this exhibit.                        free to members, students and seniors.
   “American          Series”        presents                For more information call (951) 784
French/Algerian artist Lise Sarfati's portraits           FOTO or visit cmp.ucr.edu.
of American youths taken in shopping                         The Sweeney Art Gallery will also offer a
malls, schools and on the street. Her exhib-              new exhibit this summer. “Separate
it explores adolescence in suburbia in pho-               Checks” will feature the works of eight
tographic scenes. Sarfati found her sub-                  UCR master's of fine arts students.
jects in Texas, Georgia, North Carolina,                     There will be an opening reception at 7
Oregon and California during her travels in               p.m. on July 8, 2006. The exhibition will
2002-03.                                                  continue through July 22.
   “Jonathan Hollingsworth's What We                         The Sweeney Art Gallery is located at
Think Now” outlines young people's                        3800 Main St., Riverside.
                                                                                                                           Alec Soth, Cemetery, Fountain City, Wisconsin, 2004. C-print. 32 x 20 inches.
responses to the U.S. involvement in Iraq.                   For information, hours and admission,
                                                                                                                           Courtesy of Alec Soth/Magnum Photos.
Hollingsworth illustrates a diverse collec-               call (951) 827-3755 or visit:
                                                          sweeney.ucr.edu.


   CampusCalendar
 ONGOING                                                 10 Monday                                                  Exhibit: Sleeping by the Mississippi, UCR/ California            SEPTEMBER
                                                         Training: How to Write a Job Description, 2-4 p.m.,        Museum of Photography. Series of large scale photo-
 Exhibit: Supervision: Nicoline Van Harskamp and                                                                    graphic works that document lives and communities                5 Tuesday
                                                         Human Resources Building (Personnel) Suite I. Cost:
 Jill Magid present a visual exploration of the phe-                                                                along the Mississippi. Exhibit continues through                 Training: Conducting Performance Reviews, 1-5 p.m.,
                                                         $10. Information and to enroll online:
 nomena of public surveillance. Exhibit continues                                                                   October 8, 2006. The UCR/CMP is located at 3824                  Human Resources Building (Personnel) Suite I. Cost:
                                                         hrtraining@hr.ucr.edu.
 through July 15, 2006. The UCR/CMP is located at                                                                   Main St., Riverside. Information, hours and admission:           $50. Information and to enroll online:
 3824 Main St., Riverside, CA 52501. Information,                                                                   cmp.ucr.edu or (951) 784-FOTO.                                   hrtraining@hr.ucr.edu.
 hours and admission: cmp.ucr.edu or                     11 Tuesday
 (951) 784-FOTO.                                         Training: Performance Management Workshop I The
                                                         Performance Management Process, 8:30-11:30 a.m.,           Exhibit: Jonathan                                                12 Tuesday
                                                         Human Resources Building (Personnel) Suite I. Cost:        Hollingsworth’s What We                                          Training: Planning for Performance Discussions, 8
 Exhibit: Collections: Artificial Collections:                                                                      Think Now, UCR/California                                        a.m.-noon, Human Resources Building (Personnel)
                                                         $10. Information and to enroll online:
 Photographic Portfolios of the '70s and '80s, show-                                                                Museum of Photography.                                           Suite I. Cost: $50. Information and to enroll online:
                                                         hrtraining@hr.ucr.edu.
 cases select portfolios from the permanent collec-                                                                 Examines young people's                                          hrtraining@hr.ucr.edu.
 tion at UCR/CMP. Exhibit continues through July                                                                    responses to the U.S. involve-
 15, 2006. The UCR/CMP is located at 3824 Main           19 Wednesday
                                                                                                                    ment in Iraq through photo-                                      19 Tuesday
 St., Riverside, CA 52501. Information, hours and        Training: Notary Public Workshop and State Exam,
                                                                                                                    graphs. Exhibit continues                                        Training: NCT, FCT, and PCT Workshop, 8:30-11 a.m.,
 admission: cmp.ucr.edu or (951) 784-FOTO.               8:30 a.m. - 5 p.m., UC Riverside Extension Center.
                                                                                                                    through October 8, 2006.                                         University Village Suite 1-208. Free. Information and
                                                         Cost: $159. Information: law@ucx.ucr.edu.
                                                                                                                    The UCR/CMP is located at                                        to enroll online: hrtraining@ucr.edu.
 JUNE                                                                                                               3824 Main St. Riverside.
                                                                                                                                                     Joseph, San Francisco,
                                                         25 Tuesday                                                 Information, hours and
                                                                                                                                                     2004 C-print on archival
                                                         Training: UCR Staff Orientation, 8 a.m.-4:30 p.m.,                                                                          20 Wednesday
 29 Thursday
                                                                                                                                                     paper 24 x 33 inches
                                                                                                                    admission: cmp.ucr.edu or
                                                                                                                                                                                     Training: Notary Public Workshop and State Exam,
                                                                                                                                                     Courtesy of the artist, copy-
 Training: Best Practices for Employee Disability        Human Resources Building (Personnel) Suite I. Cost:        (951) 784-FOTO.
                                                                                                                                                     right 2006
                                                         Free. Information and to enroll online:                                                                                     8:30 a.m. - 5 p.m., UC Riverside Extension Center.
 Management, 8:30-11 a.m., Human Resources
                                                         hrtraining@hr.ucr.edu.                                                                                                      Cost: $159. Information: law@ucx.ucr.edu.
 Building (Personnel) Suite I. Free. Information and                                                                9 Wednesday
 to enroll online: hrtraining@hr.ucr.edu.                                                                           Training: Reclassifications - Everything You've Always
                                                         26 Wednesday                                               Wanted to Know but Were Afraid to Ask, 1-3 p.m.,
                                                                                                                                                                                     Training: Customer Service Strategies Part 1, 9:00
                                                         Training: Performance Management Workshop II                                                                                a.m. - 12:00 p.m., Human Resources Building
 JULY                                                    Providing Constructive Feedback, 1-5 p.m., Human
                                                                                                                    Human Resources Building (Personnel) Suite I. Cost:
                                                                                                                                                                                     (Personnel) Suite I. Cost: $10. Information and to
                                                                                                                    $10. Information and to enroll online:
                                                         Resources Building (Personnel) Suite I. Cost: $50.                                                                          enroll online: hrtraining@hr.ucr.edu.
 5 Wednesday                                                                                                        hrtraining@hr.ucr.edu.
 Training: Conducting Performance Reviews, 8:30          Information and to enroll online:
                                                         hrtraining@hr.ucr.edu.                                                                                                      21 Thursday
 a.m.-noon, Human Resources Building (Personnel)                                                                    16 Wednesday
 Suite I. Cost: $50. Information and to enroll online:                                                                                                                               Training: Customer Service Strategies Part 1, 9:00
                                                                                                                    Training: Notary Public Workshop and State Exam,
                                                                                                                                                                                     a.m. - 12:00 p.m., Human Resources Building
 hrtraining@hr.ucr.edu.                                  AUGUST                                                     8:30 a.m. - 5 p.m., UC Riverside Extension Center.
                                                                                                                                                                                     (Personnel) Suite I. Cost: $10. Information and to
                                                                                                                    Cost: $159. Information: law@ucx.ucr.edu.
                                                         5 Saturday                                                                                                                  enroll online: hrtraining@hr.ucr.edu.
 8 Saturday
 Exhibit: Separate                                       Exhibit: American                                          19 Saturday
 Checks,                                                 Series, UCR/California                                                                                                      26 Tuesday
                                                                                                                    Concert: L.A. Chapter Annual Hollywood Bowl
 UCR/Sweeney Art                                         Museum of                                                                                                                   Training: UCR Staff Orientation, 8 a.m.-4:30 p.m.,
                                                                                                                    Outing, 8:30-11 p.m., Hollywood Bowl. Cost: $35
 Gallery. Features                                       Photography. Slide                                                                                                          Human Resources Building (Personnel) Suite I. Free.
                                                                                                                    UCRAA Members; $38 Non-members. Information
 the work of UCR                                         presentation of                                                                                                             Information and to enroll online:
                                                                                                                    and reservations: bill.cole@ucr.edu.
 master's of fine                                        American youths                                                                                                             hrtraining@hr.ucr.edu.
                                                         taken from across the
                                                                                  LISE SARFATI Rose #56, Austin,
 arts students.                                                                                                     29 Tuesday
                                                                                  Texas, 2003 (2003) 35 mm slide
 Exhibit continues                                       country. Exhibit con-
                                                                                                                    Training: UCR Staff Orientation, 8 a.m.-4:30 p.m.,
                                                                                  Courtesy of Lise Sarfati/Magnum
                         Separate Checks, UCR/Sweeney    tinues through                                                                                                                For the most up-to-date information on
 through July 22,
 2006. The
                         Art Gallery MFA Exhibit
                                                         October 8, 2006. The Photos                                Human Resources Building (Personnel) Suite I. Free.
                                                                                                                                                                                       these and other events view the UCR
                                                         UCR/CMP is located at                                      Information and to enroll online:
 UCR/Sweeny Art Gallery is located at 3800 Main                                                                                                                                        Calendar at www.events.ucr.edu.
                                                         3824 Main St., Riverside. Information, hours and           hrtraining@hr.ucr.edu.
 St., Riverside. Information, hours and admission:
 sweeney.ucr.edu or (951) 827-3755.                      admission: cmp.ucr.edu or (951) 784-FOTO.

								
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