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Green Real Estate Business Plan Outline

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Green Real Estate Business Plan Outline Powered By Docstoc
					              9107 Wilshire Blvd. #450 · Beverly Hills, CA 90210
                (888) 300-3090 · www.capitalwestadvisors.com



                 GREEN REAL ESTATE
                BUSINESS PLAN OUTLINE

I.   EXECUTIVE SUMMARY (2 TO 3 PAGES)
     A.   COMPANY OVERVIEW
     B.   THE MARKET
     C.   MARKETING & SALES
     D.   MANAGEMENT & STAFF
     E.   FINANCIAL SUMMARY


II. COMPANY OVERVIEW
     A. MISSION STATEMENT
     B. THE BUSINESS OPPORTUNITY
           1. VALUE PROPOSITION OF THE BUSINESS
           2. INDUSTRY BACKGROUND
     C. COMPANY DESCRIPTION
     D. CAPITAL REQUIREMENTS
     E. BUSINESS & GROWTH STRATEGY



III. THE MARKET
     A. LOS ANGELES, CA RESIDENTIAL REAL ESTATE MARKET ANALYSIS
            1. FIGURES
            2. TRENDS
            3. INDUSTRY ANALYSIS
     B. U.S. ‘GREEN ENERGY” INDUSTRY ANALYSIS
     C. TARGET CONSUMER PROFILE
     D. LOS ANGELES, CA DEMOGRAPHIC INFORMATION
     E. PROFILE OF DIRECT COMPETITORS (IN NEW YORK)
     F. COMPETITIVE ANALYSIS
     G. COMPETITIVE STRATEGY
IV. THE PROPERTY
   A.   PROPERTY LAYOUT & DESCRIPTION
   B.   HOUSE DESCRIPTION
   C.   CONDOMINIUM/APARTMENT DESCRIPTION
   D.   DECORATIVE PRODUCTS/FLOORS
   E.   TO BE DETERMINED
   E.   PRICING STRATEGY



V. MARKETING &SALES
   A.    MARKETING OVERVIEW & STRATEGY
   B.    BRANDING STRATEGY
   C.    SALES
   D.    INTERNET ADVERTISING
   E.    PRINT ADVERTISING
   F.    PUBLIC RELATIONS
   G.    PROMOTIONS
   H.    TO BE DETERMINED


VI. OPERATIONAL PLAN
   A. OPERATIONAL OVERVIEW
      1. HOURS OF OPERATION
      2. LEGAL STRUCTURE
      3. OPERATIONAL GROWTH PLAN
   B. COMMON AREA MAINTENANCE
   C. COMPUTER HARDWARE & SOFTWARE
   D. LEGAL & INSURANCE
   E. ACCOUNTING
   F. WEBSITE DESCRIPTION & FEATURES
   G. PARKING



VII. MANAGEMENT & STAFF (TBD)
   A. EXECUTIVE MANAGEMENT (TBD)
   B. STAFF (TBD)
VIII. FINANCING & GROWTH STRATEGY
   A.   CAPITAL REQUIREMENTS
   B.   FINANCIAL STRATEGY
   C.   GROWTH STRATEGY
   D.   EXIT STRATEGY



IX. FINANCIAL PLAN
   A. NOTES TO FINANCIALS
      1. REVENUE MODEL
        a. PRICING ASSUMPTIONS
        b. SALES ASSUMPTIONS
        c. GROWTH ASSUMPTIONS
      2. EXPENSE ASSUMPTIONS
      3. USE OF PROCEEDS
   B. PRO-FORMA FINANCIAL STATEMENTS
      1. YEAR 1-5 PRO-FORMA INCOME STATEMENTS
      2. YEAR 1-5 PRO-FORMA STATEMENT OF CASH FLOWS
      3. YEAR 1-5 PRO-FORMA BALANCE SHEETS

				
DOCUMENT INFO
Description: This is an original green real estate business plan outline that was developed by Capital West Advisors for a client.