Types of Internet Marketing :
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Digital Asset Optimization (DAO)
• Viral Marketing
• Email Marketing
• Affiliate Marketing
• Blog Marketing
Search Engine Optimization
• Search Engine Optimization (SEO) is the process that enable
your site to appear higher in a list of search engine results
and generate targeted traffic.
Search Engine Marketing
• Search engine marketing, or SEM, is a form of Internet
Marketing. It is paid advertising within search engine results
through Google, MSN, Yahoo and other search engines.
Digital Asset Optimization
• Digital Asset Optimization (DAO) is the new trend in Search
Engine Optimization. Promoting your digital assets like videos,
Images, documents, Presentation through digital media
• Viral marketing and viral advertising is marketing technique
induces Web sites or users to pass on a marketing message to
other sites or users and create a word of mouth.
• Email marketing is process of promoting a product or service
or an idea by sending direct emails to the target customer.
• Affiliate marketing is the marketing of products through an
affiliate system. Technique that uses affiliates in order to
• Blog marketing is process of promoting a Business via blogs.
• Wordpress , Blogger, Typepad etc.
Importance of Internet Marketing :
• Drive high quality traffic to the website
• Increase sales leads from customers
• Build brand visibility in online
• Increase profile against their competitors
• Target a global audience
• ROI tracking easy