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					                                                                        FOR IMMEDIATE RELEASE

                                                                            CONTACT: Glenda Yost
                                                                                     Bright Now! Dental, Inc.
                                                                                     714-668-1300, ext. 229
                                                                                     1-800-347-6453
                                                                                     gyost@brightnow.com


              Bright Now! Dental Opens Office in Gresham, Oregon

            General, Preventive, and Cosmetic Dentistry Available in One Convenient Location


Gresham, Oregon, July 27, 2004 — Bright Now! Dental, Inc., the nation’s leading provider of business
support services to dentists, today announced the grand opening of a new dental office in the Gresham
area. Located at 443 NW Burnside Rd., the office provides families with a convenient, comfortable
environment where they can receive the latest in comprehensive, quality dental care services.

Equipped with a total of 11 operatories to provide prompt, efficient dental care, the office offers general,
preventive, and cosmetic dentistry. The office is open five days per week, with appointments available as
late as 7:30 p.m. on Wednesdays, as early as 7:00 a.m. on Fridays, and on select Saturdays.


With smiles for everyone, the Gresham office features Dmitri Alexandrov, D.M.D., who, as a member of the
Bright Now! family, emphasizes meticulous care and good oral hygiene instruction as the foundation of his
practice. “We demonstrate that we are prevention-focused so that patients understand the importance of
preventing dental disease and the value of returning for regular check-ups,” said Alexandrov.


To celebrate its grand opening, the practice is offering special prices on a variety of dental services, including
an initial dental exam and x-rays for just $39. Prospective patients can call the office at (503) 492-8487 or
1-888-BRIGHTNOW (1-888-274-4486) to schedule appointments.


About Bright Now! Dental, Inc.
Bright Now! Dental Inc. and its wholly owned subsidiaries, Monarch Dental Corp., Castle Dental Centers, and
Newport Dental Plan, provide business support services to approximately 300 dental offices in 19 states
nationwide. Affiliated and staff dentists provide general, specialty, and cosmetic care to more than 2 million
patients each year. Bright Now’s mission is to manage the time-consuming business functions of running dental
practices, in order to free dentists to devote virtually all of their time to caring for patients by delivering high-
quality dental care, superior service, and exceptional value.

                                                       - more -
Bright Now offers dentists and their patients numerous benefits and advantages over traditional dental care
models. Bright Now assumes responsibility for business support services such as finance, sales and
marketing, information technology, human resources, purchasing, and real estate development, while dentists
retain responsibility for all clinical matters. Patients benefit from quality, full-service dental care, including
general dentistry, cosmetic dentistry, and specialty services such as orthodontics. Extended evening and
weekend office hours, convenient locations, affordable prices, and flexible payment plans make quality dental
care available to a wide range of patients.

Based in Santa Ana, Calif., Bright Now and its affiliated dentists employ approximately 4,300 people nationwide.
Bright Now’s majority shareholder is Gryphon Investors Inc., a leading middle-market private equity firm with
more than $500 million of capital under management. For more information, visit www.brightnow.com.


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