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					                   Longmont Lights!
                    City of Longmont
                    Community Services Department
                                                                                  2008
                                                                                2007
                                                                                                      Sweet
                                                                                                      Shop:
       Sponsor ship Opportunities                                                                     candy
                                                                                                      canes,
What is a Holiday Hut           Example: Sweet        From the turning on of                           gum
                                                      the Roosevelt Park                              drops
and how can it benefit          Shop– candy; carol-                                                    and
my business or                  ers providing mu-     holiday lights and the                          more!
organization?                   sic at the Holiday    "Holiday Huts”, from
Exposure, Exposure,             Sounds                the Community Tree to
Exposure! Two nights,                                 the Holiday Programs         Holiday Hut Idea's
                                                      and a grand finale
December 11th and 12th        Holiday Hut Sample                                   Theme Selection
from 5:00-8:30 p.m. in                                fireworks show, there
                                                      will be lots for everyone    • Sweet Shop
Roosevelt Park.
                                                      to see and do. You will      • Santa’s Barn
These huts will bring                                 find the entire event
thousands of visitors to                              schedule, including          • Train Station
the park and your                                     general information on       • North Pole
organization or business.                             the City of Longmont
A variety of hut selec-                                                            • Ornament Alley
                                                      web site at
tions are available for                               www.ci.longmont.co.us/       • Jingle Bell
you. The hut                                          longmont lights.Please       • Stocking Factory
requirements are as                                   Join us in celebrating the
follows:                                                                           • Holiday Sounds
                                                      holiday season and
1. We provide the table,                              living in Longmont
    chairs and a front
    designed to look like
    a old fashioned hut.                                  The Candy Cane
    You provide the staff                                 Train Express will
    from 5-9 p.m both                                     give young children
    nights.                                               short rides in the
                                                          park .
2. The hut must
    be decorated with the
    theme you select.
    Free Give-aways                                       The committee is excited to assist your busi-
    must be provided to                                   ness or organization with the development of
    visitors at your hut to                               your 2008 Holiday Hut. Just give us a call and
    match the theme you                                   we can get started. Sue Jacobson can be
    select. We are ex-                                    reached at 303-774-4757.
    pecting around 2000 Reindeer will capture the
    visitors every night.   moment at Santa’s barn.
                                             Inside Story Headline
This story can fit 150-200 words.                   “filler” articles by                                         your newsletter, convert it to a Web
One benefit of using your newsletter as a           accessing the World                                          site and post it.
promotional tool is that you can reuse              Wide Web. You can
content from other marketing materials,             write about a variety
such as press releases, market studies,             of topics but try to
and reports.                                        keep your articles
                                                    short.
While your main goal of distributing a
newsletter might be to sell your product or         Much of the content
service, the key to a successful newsletter         you put in your news-
is making it useful to your readers.                letter can also be
                                                    used for your Web
A great way to add useful content to your           site. Microsoft Pub-
newsletter is to develop and write your             lisher offers a simple
own articles, or include a calendar of up-          way to convert your
coming events or a special offer that pro-          newsletter to a Web
motes a new product.                                publication. So, when Caption describing picture or graphic.
You can also research articles or find              you’re finished writing




                                             Inside Story Headline
This story can fit 100-150 words.                     uted internally, you might comment upon
The subject matter that appears in news-              new procedures or improvements to the
letters is virtually endless. You can in-             business. Sales figures or earnings will
clude stories that focus on current tech-             show how your business is growing.
nologies or innovations in                                            Some newsletters include
your field.                                                           a column that is updated
You may also want to note                                             every issue, for instance,
                                  “To catch the reader's
business or economic                                                  an advice column, a book
trends, or make predic-           attention, place an interesting     review, a letter from the
tions for your customers or       sentence or quote from the story    president, or an editorial.
clients.                                                              You can also profile new
                                  here.”                              employees or top custom-
If the newsletter is distrib-
                                                                      ers or vendors.




                                             Inside Story Headline
This story can fit 75-125 words.                    choose and import into your
Selecting pictures or graphics is an impor-         newsletter. There are also several
tant part of adding content to your news-           tools you can use to draw shapes
letter.                                             and symbols.
Think about your article and ask yourself           Once you have chosen an image,
if the picture supports or enhances the             place it close to the article. Be
message you’re trying to convey. Avoid              sure to place the caption of the
selecting images that appear to be out of           image near the image.              Caption describing picture
context.                                                                               or graphic.
Microsoft Publisher includes thousands of
clip art images from which you can

Page 2                                                                                                                                          2007
                                             Inside Story Headline
This story can fit 150-200 words.                  “filler” articles by accessing
One benefit of using your newsletter as a          the World Wide Web. You can
promotional tool is that you can reuse             write about a variety of topics
content from other marketing materials,            but try to keep your articles
such as press releases, market studies,            short.
and reports.                                       Much of the content you put in
While your main goal of distributing a             your newsletter can also be
newsletter might be to sell your product or        used for your Web site. Micro-
service, the key to a successful newsletter        soft Publisher offers a simple
is making it useful to your readers.               way to convert your newsletter
                                                   to a Web publication. So, when
A great way to add useful content to your          you’re finished writing your
newsletter is to develop and write your            newsletter, convert it to a Web
own articles, or include a calendar of up-
                                                   site and post it.
coming events or a special offer that pro-
                                                                                        Caption describing picture or
motes a new product.                                                                    graphic.
You can also research articles or find




                                             Inside Story Headline
This story can fit 100-150                                           you might comment upon
words.                                                               new procedures or im-
                                 “To catch the reader's
The subject matter that                                              provements to the busi-
                                 attention, place an interesting     ness. Sales figures or earn-
appears in newsletters is
virtually endless. You can       sentence or quote from the story    ings will show how your
include stories that focus                                           business is growing.
                                 here.”
on current technologies or                                           Some newsletters include
innovations in your field.                                           a column that is updated
You may also want to note business or                                every issue, for instance,
economic trends, or make predictions for             an advice column, a book review, a letter
your customers or clients.                           from the president, or an editorial. You
                                                     can also profile new employees or top
If the newsletter is distributed internally,
                                                     customers or vendors.




                                             Inside Story Headline
This story can fit 75-125 words.                   choose and import into
Selecting pictures or graphics is an impor-        your newsletter. There are
tant part of adding content to your news-          also several tools you can
letter.                                            use to draw shapes and
                                                   symbols.
Think about your article and ask yourself
if the picture supports or enhances the            Once you have chosen an
message you’re trying to convey. Avoid             image, place it close to the
selecting images that appear to be out of          article. Be sure to place the
                                                                                 Caption describing picture or
context.                                           caption of the image near
                                                                                 graphic.
                                                   the image.
Microsoft Publisher includes thousands of
clip art images from which you can

Longmont Lights! 2007                                                                                                   Page 3
          City of Longmont
     Community Services Department


           Primary Business Address
              Your Address Line 2
              Your Address Line 3
              Your Address Line 4
            Phone: 555-555-5555
              Fax: 555-555-5555
         E-mail: someone@example.com


                                                              This would be a good place to insert a short paragraph about your organization. It
                                                              might include the purpose of the organization, its mission, founding date, and a
        We’re on the Web!                                     brief history. You could also include a brief list of the types of products, services,
      example.microsoft.com                                   or programs your organization offers, the geographic area covered (for example,
                                                              western U.S. or European markets), and a profile of the types of customers or
                                                              members served.

                                                              It would also be useful to include a contact name for readers who want more
                                                              information about the organization.


       Organization

       Your business tag line here.




                                       Back Page Story Headline
This story can fit 175-225 words.              regular event, such as a breakfast meet-
If your newsletter is folded and mailed,       ing for vendors every third Tuesday of the
this story will appear on the back. So, it’s   month, or a biannual charity auction.
a good idea to make it easy to read at a       If space is available, this is a good place
glance.                                        to insert a clip art image or some other
A question and answer session is a good        graphic.
way to quickly capture the readers atten-
tion. You can either compile questions
that you’ve received since the last edition
or you can summarize some generic ques-
tions that are frequently asked about your
organization.
A listing of names and titles of managers
in your organization is a good way to give
your newsletter a personal touch. If your
organization is small, you may want to list
the names of all employees.
If you have any prices of standard prod-
ucts or services, you can include a listing
of those here. You may want to refer your
readers to any other forms of communica-
tion that you’ve created for your organiza-
tion.
You can also use this space to remind
readers to mark their calendars for a          Caption describing picture or graphic.

				
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