Longmont Lights! City of Longmont Community Services Department 2008 2007 Sweet Shop: Sponsor ship Opportunities candy canes, What is a Holiday Hut Example: Sweet From the turning on of gum the Roosevelt Park drops and how can it benefit Shop– candy; carol- and my business or ers providing mu- holiday lights and the more! organization? sic at the Holiday "Holiday Huts”, from Exposure, Exposure, Sounds the Community Tree to Exposure! Two nights, the Holiday Programs Holiday Hut Idea's and a grand finale December 11th and 12th Holiday Hut Sample Theme Selection from 5:00-8:30 p.m. in fireworks show, there will be lots for everyone • Sweet Shop Roosevelt Park. to see and do. You will • Santa’s Barn These huts will bring find the entire event thousands of visitors to schedule, including • Train Station the park and your general information on • North Pole organization or business. the City of Longmont A variety of hut selec- • Ornament Alley web site at tions are available for www.ci.longmont.co.us/ • Jingle Bell you. The hut longmont lights.Please • Stocking Factory requirements are as Join us in celebrating the follows: • Holiday Sounds holiday season and 1. We provide the table, living in Longmont chairs and a front designed to look like a old fashioned hut. The Candy Cane You provide the staff Train Express will from 5-9 p.m both give young children nights. short rides in the park . 2. The hut must be decorated with the theme you select. Free Give-aways The committee is excited to assist your busi- must be provided to ness or organization with the development of visitors at your hut to your 2008 Holiday Hut. Just give us a call and match the theme you we can get started. Sue Jacobson can be select. We are ex- reached at 303-774-4757. pecting around 2000 Reindeer will capture the visitors every night. moment at Santa’s barn. Inside Story Headline This story can fit 150-200 words. “filler” articles by your newsletter, convert it to a Web One benefit of using your newsletter as a accessing the World site and post it. promotional tool is that you can reuse Wide Web. You can content from other marketing materials, write about a variety such as press releases, market studies, of topics but try to and reports. keep your articles short. While your main goal of distributing a newsletter might be to sell your product or Much of the content service, the key to a successful newsletter you put in your news- is making it useful to your readers. letter can also be used for your Web A great way to add useful content to your site. Microsoft Pub- newsletter is to develop and write your lisher offers a simple own articles, or include a calendar of up- way to convert your coming events or a special offer that pro- newsletter to a Web motes a new product. publication. So, when Caption describing picture or graphic. You can also research articles or find you’re finished writing Inside Story Headline This story can fit 100-150 words. uted internally, you might comment upon The subject matter that appears in news- new procedures or improvements to the letters is virtually endless. You can in- business. Sales figures or earnings will clude stories that focus on current tech- show how your business is growing. nologies or innovations in Some newsletters include your field. a column that is updated You may also want to note every issue, for instance, “To catch the reader's business or economic an advice column, a book trends, or make predic- attention, place an interesting review, a letter from the tions for your customers or sentence or quote from the story president, or an editorial. clients. You can also profile new here.” employees or top custom- If the newsletter is distrib- ers or vendors. Inside Story Headline This story can fit 75-125 words. choose and import into your Selecting pictures or graphics is an impor- newsletter. There are also several tant part of adding content to your news- tools you can use to draw shapes letter. and symbols. Think about your article and ask yourself Once you have chosen an image, if the picture supports or enhances the place it close to the article. Be message you’re trying to convey. Avoid sure to place the caption of the selecting images that appear to be out of image near the image. Caption describing picture context. or graphic. Microsoft Publisher includes thousands of clip art images from which you can Page 2 2007 Inside Story Headline This story can fit 150-200 words. “filler” articles by accessing One benefit of using your newsletter as a the World Wide Web. You can promotional tool is that you can reuse write about a variety of topics content from other marketing materials, but try to keep your articles such as press releases, market studies, short. and reports. Much of the content you put in While your main goal of distributing a your newsletter can also be newsletter might be to sell your product or used for your Web site. Micro- service, the key to a successful newsletter soft Publisher offers a simple is making it useful to your readers. way to convert your newsletter to a Web publication. So, when A great way to add useful content to your you’re finished writing your newsletter is to develop and write your newsletter, convert it to a Web own articles, or include a calendar of up- site and post it. coming events or a special offer that pro- Caption describing picture or motes a new product. graphic. You can also research articles or find Inside Story Headline This story can fit 100-150 you might comment upon words. new procedures or im- “To catch the reader's The subject matter that provements to the busi- attention, place an interesting ness. Sales figures or earn- appears in newsletters is virtually endless. You can sentence or quote from the story ings will show how your include stories that focus business is growing. here.” on current technologies or Some newsletters include innovations in your field. a column that is updated You may also want to note business or every issue, for instance, economic trends, or make predictions for an advice column, a book review, a letter your customers or clients. from the president, or an editorial. You can also profile new employees or top If the newsletter is distributed internally, customers or vendors. Inside Story Headline This story can fit 75-125 words. choose and import into Selecting pictures or graphics is an impor- your newsletter. There are tant part of adding content to your news- also several tools you can letter. use to draw shapes and symbols. Think about your article and ask yourself if the picture supports or enhances the Once you have chosen an message you’re trying to convey. Avoid image, place it close to the selecting images that appear to be out of article. Be sure to place the Caption describing picture or context. caption of the image near graphic. the image. Microsoft Publisher includes thousands of clip art images from which you can Longmont Lights! 2007 Page 3 City of Longmont Community Services Department Primary Business Address Your Address Line 2 Your Address Line 3 Your Address Line 4 Phone: 555-555-5555 Fax: 555-555-5555 E-mail: firstname.lastname@example.org This would be a good place to insert a short paragraph about your organization. It might include the purpose of the organization, its mission, founding date, and a We’re on the Web! brief history. You could also include a brief list of the types of products, services, example.microsoft.com or programs your organization offers, the geographic area covered (for example, western U.S. or European markets), and a profile of the types of customers or members served. It would also be useful to include a contact name for readers who want more information about the organization. Organization Your business tag line here. Back Page Story Headline This story can fit 175-225 words. regular event, such as a breakfast meet- If your newsletter is folded and mailed, ing for vendors every third Tuesday of the this story will appear on the back. So, it’s month, or a biannual charity auction. a good idea to make it easy to read at a If space is available, this is a good place glance. to insert a clip art image or some other A question and answer session is a good graphic. way to quickly capture the readers atten- tion. You can either compile questions that you’ve received since the last edition or you can summarize some generic ques- tions that are frequently asked about your organization. A listing of names and titles of managers in your organization is a good way to give your newsletter a personal touch. If your organization is small, you may want to list the names of all employees. If you have any prices of standard prod- ucts or services, you can include a listing of those here. You may want to refer your readers to any other forms of communica- tion that you’ve created for your organiza- tion. You can also use this space to remind readers to mark their calendars for a Caption describing picture or graphic.