what is saturn's symbol

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					                                                                                a. basics




a1 planit logo|colours
                                                                                Logo
                                                                                The ‘planit’ logo is unique in helping to differentiate
                                                                                our products and services. To ensure accurate
                                                                                reproduction, always use the electronic master
                                                                                artwork available from:
                                                                                E: emmatyreman@planit.com
                                                                                This artwork must not be altered in any way.
                                                                                The logo is made from two elements: the ‘planit’
                                                                                letterform and the 3-D halftone ‘saturn rings’ symbol
                                                                                as shown.
         The preferred option:                  Pantone®: Cool Gray 10     >    The preferred option is with the ‘planit’ letterform in
   the word ‘planit’ in Pantone®                      CMYK: 0; 0; 0; 72    >    Pantone® Cool Gray 10 and the ‘saturn rings’ symbol
     Cool Gray 10, the haftone                         RGB: 91; 92; 96     >    in Black. If this is not possible, the ‘planit’ letterform
        ‘saturn rings’ in Black >                      HEX: #7A7F82        >    can be ‘white out’ of a contrasting background colour,
                                                                   Black >>     however, the ‘saturn rings’ symbol must be in Black.
                                                                                When reproduction is restricted to black only
                                                                                printing, the ‘planit’ letterform should be in a 64% tint.
                                                                                There are no other permitted ways of using the logo.
                                                                                ‘Saturn rings’ symbol used as a decorative device
                                                                                or background graphic
                                                                                The line version of the ‘saturn rings’ symbol may be
                                                                                used as a graphic devise.The preferred option is in a
                                                                                15% tint of Black. As this use is restricted, at as early a
                                                                                stage as is possible in a project, please obtain
                                                                                permission from Emma Tyreman for your proposed
                                                                                application.To ensure accurate reproduction, always
                                                                                use the electronic master artwork available from:
                                                                                E: emmatyreman@planit.com
                                                                                In no circumstances should the 3-D halftone
                                                                                ‘saturn rings’ symbol be used in this way.

 When the logo is shown on a                        When reproduction is        Minimum size
 contrasting background colour,                    restricted to black only     The ‘planit’ logo must never be reproduced smaller
  the word ‘planit’ is ‘white out’.               printing, the word ‘planit’   than 20 mm in width.
  However, the halftone ‘saturn                  should be in a 64% tint >
                rings’ in Black >




                 Minimum size                   When used as a decorative
  The logo should not normally                device or background graphic,
be reproduced below this size >                please use the line version of
                                                  the ‘saturn rings’ symbol >

                                      20 mm

                                                                                                                                   july 2005
                    a. basics




a2 exclusion zone
                    Exclusion zone
                    To maximise the visual impact of the ‘planit’ logo, it is
                    protected by an exclusion zone, no other visually
                    distracting or confusing graphic element (type,
                    imagery or other logos/symbols) should be placed
                    within this exclusion zone.The minimum exclusion
                    zone is defined by the height of the ‘p’ in the ‘planit’
                    letterform as shown in the diagram opposite.
                    Note: It is important to give the logo as much free
                    space around it as possible.




 Exclusion zone >




                                                                     july 2005
                                                                                                                                             a. basics




a3 protecting the logo
                                                                                                                                             Prohibited uses of the logo
                                                                                                                                             The strength of our visual identity depends on
                                                                                                                                             consistency of its application, particularly of the logo.




                                         ✗                                        ✗                                ✗
                                                                                                                                             For this reason the logo is a single configuration
                                                                                                                                             which must be respected in every application.The
                                                                                                                                             logo must not be modified in any way.

        Do not use the logo in                     Do not distort the logo >           Do not distort the logo >                             Shown here are examples of mis-use of the logo.
      colours other than those
              specified in a.1 >




 Do not attempt to create the
        ‘planit’ letterform from
Gill Sans or any other standard
                                          ✗
                                     planit      The logo must not be used
                                                 to spell a businesses name.
                                              It must not be used within text
                                                                                  ✗Holdings plc                            The logo must not be
                                                                                                                       used in a vertical format >
                                                                                                                                               >>
                                                                                                                                                                 ✗
      typeface – always use the                  to form part of a sentence >
              master artwork >




                                                                                                                                                                 ✗
The ‘planit’ letterform must not
   be used without the ‘saturn
                   rings’ symbol >
                                          ✗    The relationship between the
                                                    ‘planit’ letterform and the
                                               ‘saturn rings’ symbol must not
                                                                                   ✗
                                                      be altered in any way >




                                                                                                                                                                                              july 2005
            a. basics




a4 brands
            Brands
            Brand logos are made from two elements: the brand
            letterform (name) and the 3-D halftone ‘saturn rings’
            symbol as shown. To ensure accurate reproduction,
            always use the electronic master artworks available
            from: E: emmatyreman@planit.com.
            The preferred option is with the brand letterform in
            Pantone® Cool Gray 10 and the ‘saturn rings’ symbol
            in Black. If this is not possible, the brand letterform
            can be ‘white out’ of a contrasting background colour,
            however, the ‘saturn rings’ symbol must be in Black.
            When reproduction is restricted to black only
            printing, the brand letterform should be in a 64% tint.
            There are no other permitted ways of using the
            brand logos.
            Important
            When used with the ‘planit’ logo, the ‘saturn rings’
            symbol is deleted from the brand letterform(s).The
            brand letterform(s) should be in a smaller size than
            the ‘planit’ logo. See examples on pages b1, b2, b3.




                                                           july 2005
                                                                                               a. basics




    a 5 typeface
                                         Gill Sans Light          abcdefghijklmnopqrstuvwxyz   Typeface
                                                                                               The typeface Gill Sans, as shown, has been selected to
                                                                                               complement and support the ‘planit’ logo.This typeface

                                                                  ABCDEFGHIJKLMNOPQRSTUVWXYZ   should be used on all external communications and
                                                                                               pre-printed items – corporate, sales and technical
                                                                                               literature, exhibitions, signage and stationery.

                                                                  1234567890.,;:&!?            There is no group-wide licence for use of this font.
                                                                                               Therefore, each business and its relevant suppliers
                                                                                               must purchase their own copy of the font in order
                                                                                               to operate legally.

                                         Gill Sans Light Italic   abcdefghijklmnopqrstuvwxyz   The typeface can be purchased from:
                                                                                               www.fonts.com;

                                                                  ABCDEFGHIJKLMNOPQRSTUVWXYZ   www.veer.com;
                                                                                               www.myfonts.com;

                                                                  1234567890.,;:&!?            www.linotype.com/type;
                                                                                               www.adobe.com/type or
                                                                                               www.ascendercorp.com.
        Designed by Eric Gill and
    renowned for its qualities of
  clarity and legibility, Gill Sans is   Gill Sans                abcdefghijklmnopqrstuvwxyz   The exceptions to this are the following:
                                                                                               For applications where the use of Gill Sans is not
                                                                                               practicable and in the production of PowerPoint®
   based on the best of classical
    Roman lettering but without
         serifs and reduced to its
                                                                  ABCDEFGHIJKLMNOPQRSTUVWXYZ   presentations and word processing documents, Arial
                                                                                               which is readily available on all PCs should be used.

         essential forms.Today, his
typeface is available throughout
      the world and its enduring
                                                                  1234567890.,;:&!?
       qualities make it the most
      appropriate choice for the
           ‘planit’ visual identity >    Gill Sans Italic         abcdefghijklmnopqrstuvwxyz
                                                                  ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                                  1234567890.,;:&!?
                                         Gill Sans Bold           abcdefghijklmnopqrstuvwxyz
                                                                  ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                                  1234567890.,;:&!?
                                         Gill Sans Bold Italic    abcdefghijklmnopqrstuvwxyz
                                                                  ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                                                  1234567890.,;:&!?
                                                                                                                                             july 2005

				
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posted:5/3/2009
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