yahoo sports fantasy league by fasterstronger

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									fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




                  Fantasy League Ltd
                                                                                                    ®




                                 Company Information




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Content Summary:


Introduction

How Fantasy League ® Ltd invented the original fantasy football game back in 1991 and how it has grown
into the phenomena that today has a million people playi ng a Fantasy League licensed game worldwide.



The Game Concept

How Fantasy League’s games can be applied to a wide range of sports and events to enhance the player’s
enjoyment of ‘real life’ events.



Bespoke Games

With unrivalled specialist resources, Fantasy League can produce and manage games individually tailored
to meet a wide range of client requirements.



Company Leagues

How companies and organisations exploit the passion and rivalry inherent in the game to enhance their
communication with key customers, staff and clients.



Schools Fantasy League

The Curriculum Online accredited education programme that uses Fantasy League to make learning fun!



Advertise

Numerous exciting and unique ways exist for advertisers and sponsors to reach our Fan tasy League.com
audiences.



Affiliates

How websites can to offer Fantasy League.com content to it’s audience and earn revenue.



Contact Fantasy League

Who best to contact for your individual enquiry.
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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Introduction


Fantasy League Ltd was formed in 1991 , when it launched the UK's original fantasy football game, 'Fantasy
League'. During the 1992/93 Premiership season, the Fantasy League game came to national prominence
when it was licensed as the UK's first -ever national fantasy football game through The Daily Telegraph
newspaper. Entry levels soared to over 300,000 resulting in the game being awarded the Grand Prix of
Grand Prix for the best newspaper promotion of the last 30 years.

Fantasy League continued to create, licence and manage fantasy games bo th in the UK, across Europe and
the world from Argentina to Australia. Fantasy League licensed the successful BBC TV programme 'Fantasy
Football League'. A gaming phenomena was born!

Today Fantasy League serves over 650,000 teams in the UK via its web se rvers, premium telephone lines
and phone operators. There are almost a million people playing Fantasy League's licensed games
worldwide as the company continues to work with the world's most successful brands.

An independent company based in London, Fant asy League has over 13 years experience in the fantasy
games market that it created. The company is solely dedicated to the development and management of
fantasy games employing unrivalled specialist staff and a cutting edge technical infrastructure.

From newspapers, to radio, to TV, to the Internet and new media technologies, Fantasy League is the
recognized market leader in fantasy gaming.




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Game Concept


Fantasy League is a game that traditionally enables the entrant to assume their 'fantasy' positi on of team
coach. In the football (soccer) game the 'coach' then selects a fantasy team consisting of real life players.
The coach is then rewarded points based on the players' performance in real life matches. So if the coach
picks Thierry Henry and he sc ores a goal for Arsenal then he also scores points for his fantasy coach. Each
coach's fantasy team then competes against others in a fiercely fought battle for prizes and glory - the
'Fantasy League'!

The Fantasy League format has been successfully extend ed into almost every sport and some non -sport
events including:


                              •    Football / Soccer                         •    Share Trading

                              •    Formula One                               •    Tennis

                              •    Golf                                      •    Horse Racing

                              •    Athletics                                 •    Property

                              •    Rugby                                     •    Music

                              •    Cricket                                   •    Celebrity




Fantasy League games heighten an entrant's interest an d involvement in the real life sport or activity that
they enjoy. Fantasy League is more than a game; it's a way of life!

In addition to variations of the traditional fantasy game concept we also produce virtual trading exchanges
and prediction/quiz styl e games.




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Bespoke Games


Fantasy League has over 13 years experience of creating bespoke game solutions for a range of media
clients around the world. From postal and telephone -based games for national newspapers to white -
labelled Internet micros ites, from WAP, XHTML and SMS games for mobile devices to iTV games for
different platforms, the company is able to work from an initial client brief to create a compelling product
that achieves the marketing and commercial objectives of its partners.

Games can be based on a traditional fantasy game format, a virtual trading exchange or a prediction style
competition.

Past and present clients include:

     •    The Daily Telegraph

     •    The Times

     •    The Guardian

     •    The Mail on Sunday

     •    BBC TV and Radio

     •    BBCi

     •    Granada Me dia Group

     •    Premier League

     •    William Hill

     •    Blue Square

     •    Marca

     •    The Australian & Foxtel

     •    Sport 24

     •    ESPN Star Sports




Some recent examples include:

http://bbcfootball.fantasyleague.co.uk

http://guardian.fantasyleague.com

http://mailonsunday.fantasyleague .com




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Benefits of Bespoke Games


A bespoke game can deliver a wide range of commercial benefits:

Additional Revenue

Our games are successful on a 'pay -to-play' model enabling media owners to create an additional revenue
stream.


Customer Acquisiti on and Retention

The popularity of our games means that they can act as an extremely effective recruitment and retention
tool for clients.


Web/Wireless Traffic Generation

Fantasy League games provide unbelievably sticky content. A typical player rev isits the game site 3 -5 times
per week to check their scores and change their team.


Marketing Data

Fantasy League games usually include a registration process, thereby enabling a client to build high volume
(opt-in) databases of customer data.


Brand Repositioning / Strengthening

A Fantasy League game can attract a new audience demographic to a brand and reinforce existing brand
values. Brands can also use the game to associate themselves with a real -life sporting event or activity.


Sales Promot ion

The inclusion of a Fantasy League game can boost sales of a product whether that be newspaper
circulation, wireless platforms or FMCG ('on -pack' promotions).




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Services for Bespoke Games


Fantasy League licences and produces games in any spo rt or non -sport event.

We can provide the full end -to-end solution including:

     •    Development of game concept

     •    Licensing of IP rights, logo and "Fantasy League" trademark

     •    Production of printed/electronic promotional materials

     •    Building and hosting of game website

     •    Game management including score updates, game news, etc

     •    Online customer support to all entrants

     •    Production and despatch of customised game bulletins
          (via HTML/text emails or SMS)

     •    Supply of entry and traffic data

     •    Supply a content management sys tem


As an alternative to the full solution package as outlined above we can also offer a simple licensing
package and consultancy services.




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Company Leagues


Fantasy League run games designed specifically for companies to satisfy a wide range of obje ctives.
Companies and organisations exploit the passion and rivalry inherent in the game to enhance their
communication with key customers, staff and clients.

The popularity of Company Leagues has soared in the last 5 years as we can now produce games fo r a
broad cross -section of industries based on a range of real -life events including football, cricket, rugby, golf,
F1 and finance.

Company League games can be promoted and played via the Internet, company intranets, trade press, or
in branches of high street chains.

Past and present clients include:

     •    Barclays

     •    Canon

     •    Vodafone

     •    BenQ

     •    Lloyds TSB

     •    Diageo

     •    Manchester United

     •    PEPSI

     •    Budweiser




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Benefits of Company Leagues


A Company League can be used to deliver the following benefits:

Traffic Generation

Fantasy League games increase traffic to its company website or intranet site as they deliver attractive and
extremely 'sticky' value added content. A typical player revisits the site 3 -5 times per week to check their
scores and change their t eam.


Sales Promotion

The inclusion of a Fantasy League game can boost sales of a product whether that be trade paper
circulation or FMCG ('on -pack' promotions).


Internal Communications

The competitive and compelling nature of the game improves in ternal communication, staff loyalty and
sales performance.


Customer Acquisition and Retention

The simplicity and popularity of Fantasy League competitions means that they can be used as a
recruitment and/or retention tool for clients and customers.


Marketing Data

Fantasy League games enable the organisation to build high volume (opt -in) databases of customer data
that can be exploited for a range of marketing activities.


Brand Repositioning / Strengthening

A Fantasy League game can attract a new audience demographic to a brand and/or reinforce the brand
values of an existing brand.


Brand Association

Brands can associate themselves closer to a real life sporting event of activity by making a Fantasy League
game available to their key audie nce.




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Services for Company Leagues


Company Leagues can be based on any sport or non -sport event, even including something related directly
to a company's business - e.g. sales figures, staff performance, product sales.

We can provide the full end -to-end solution including:

     •    Development of game concept

     •    Production of printed and online promotional materials

     •    Building and hosting of game website

     •    Game management including score updates, game news, etc

     •    Customer support

     •    Production and despatch of person alised bulletins
          (via email, SMS or paper)

     •    Supply of entry and traffic data

     •    Supply a content management system

     •    Supply of entry and traffic data




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Schools Fantasy League


Schools Fantasy League (SFL) is a fun way to motivate pupils and help them deve lop skills and interests in
subjects such as ICT, Maths, Science, English, Citizenship and Business Studies – through fantasy football.

This unique resource was designed by teachers and Fantasy League who continue to work closely with a
dedicated Educatio n Manager to ensure the product follows developments across the National Curriculum.

Now in its 6th season, SFL has grown into an innovative learning tool that has captured the imagination of
schools throughout the UK. This year there are over 100,000 pu pils taking part in over 1,500 schools.

SFL also raises money towards local charities chosen by participating schools so the benefits of the
programme are also felt in the wider community.


Benefits of Schools Fantasy League

     •    It’s simple to set up
     •    Puts learning into a context that is meaningful to pupils
     •    Appeals to boys and girls of all ages and abilities
     •    Builds skills across the curriculum
     •    Breaks down pupil/teacher barriers
     •    Rekindles interest in key topics such as Maths and ICT
     •    Encourages a constructiv e use of the Internet
     •    Promotes a positive community across the school
     •    Helps raise money for local charities


Visit the Schools Fantasy League website at www.schoolsfl.com


QUOTES AND ENDORSEMENTS

PUPILS
Sarah aged 10 “My parents think it is good as I am learning to use the Internet properly.”

TEACHERS
Maths Teacher "The game is popular with both girls and boys, and they don't even have to like football to
enjoy playing!"

CURRICULUM ONLINE
SFL was one of the first educational materials to be hig hlighted by
Curriculum Online, the Government's portal for teachers.


TEEM (Teachers Evaluating Educational Multimedia)
"Any school that uses Schools Fantasy League will find that students
will take an interest in aspects of the Curriculum that they have not
been interested in before. “




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Advertise


Fantasy League Limited, the inventors of fantasy football, has been running premium content games on
the Internet for the past 7 years through www.fantasyleague.com . There are many ways of reaching
our pre mium audience through fully integrated advertising, sponsorship and promotional opportunities.

Our core user profile is:
     •    Male

     •    A, B C1

     •    25-44

     •    UK based

     •    E-Commerce friendly (our online games are pay -to-play)

     •    Sports fans

Due to the extremely interacti ve (some would say addictive) nature of our site's content our average users
visit the site 4 times a week, viewing 10 pages each time.


At Fantasy League we believe in creating effective campaigns for our advertisers and will consider ideas
that are put to us as well as suggest our own unique twists.




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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Affiliates


Fantasy League has a successful affiliate scheme whereby each game available at www.fantasyleague.com
can be offered to an affiliate partner.

The Fantasy League website can be re -skinned to incorporate the affiliate's branding/template which
enables the affiliate to 'plug -in' to our popular products (including a substantial prize pool) to offer its users
a compelling game experience.

Past and present clients include:

     •    ESPN Soccernet

     •    AOL

     •    Wanadoo

     •    Yahoo! UK & Ireland

     •    Liverpool FC

     •    ITV Football

     •    Football 365

     •    Sportinglife



An affiliate partnership with Fantasy League can provide your company with:

Additional Revenue
The game entry revenue is shared between Fantasy League and the aff iliate partner providing an additional
revenue stream opportunity. The depth and range of games means that the additional revenue is realised
throughout the year. The re -skinned Fantasy League website can also include advertising slots which can
be sold by the affiliate partner.

Website Traffic Generation
Fantasy League games increase web traffic as the game delivers attractive and extremely 'sticky' value
added content. A typical player revisits the site 3 -5 times per week to check their scores and chan ge their
team.

Marketing Data
Fantasy League games enable the affiliate partner to build high quality (opt -in) databases of customer data
that can subsequently be exploited for a range of marketing activities.


We have a range of affiliate packages an d manage the programme inhouse in order to give our affiliates
the best possible package and high levels of personal service.

Please note that we can only accept sites that serve over 300,000 page impressions per month or has at
least 20,000 registered m embers.


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fantasy league ltd
 5 - 12 Mandela Street London NW1 0DU T: 0207 383 0088 F: 0207 383 0808 E: info@fantasyleague.com




Contact Us


To find out more about bespoke game solutions and licensing please contact                          Mick Robins on
mick@fantasyleague.com



To find out more about Company Leagues please contact James Harris -Hogarth on
james@fantasyleague.com



To find out more about our Schools Fantasy League programme please contact                            Nathan Davidson on
nathan@fantasyleague.com



To find out more about joining our affiliate programme please contact                      Sean Walsh on
sean@fantasyleague.com



To find out more about advertisin g on www.fantasyleague.com please contact Nicola Jordan at our
sales house on 020 7348 5120 or nicola.jordan@aurasports.com




Tel: +44 (0) 20 7387 0099
Fax: +44 (0) 20 7383 0808

Address:
5-12 Mandela Street,
London,
England,
NW1 0DU

Web: www.fa ntasyleague.com




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