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					NEWS
www.north-dorset.gov.uk


13 March 2009

 YELLOW PAGES RECYCLED INTO CASH FOR SCHOOLS AND TREES
Schools across North Dorset are celebrating their success in the Yellow Woods Challenge
– the simple, educational and fun environmental campaign for schools, run by Yellow
Pages working in partnership with the Woodland Trust and North Dorset District Council.

Yewstock School is the Gold Oak award winner and receives £300 for recycling 10
directories per pupil. St Gregory’s Primary School has won the Silver Birch award and
£200, while Durweston Primary School carries off the £100 Bronze Beech award.

Yewstock School and Stour Provost School have scooped the two £50 bonus prizes from
Yellow Pages for Most Improved.

For every pound given to schools, Yellow Pages has donated a matching pound to the
Woodland Trust – the UK’s leading woodland conservation charity. Sue East, corporate
fundraiser from the Trust said: “The money from the Yellow Woods Challenge supports our
Tree for All campaign, which aims to plant 12 million native trees – that’s one for every
child in the UK.”

The top six schools have also won a year’s free membership to the Trust’s ‘Nature
Detectives Club’ courtesy of Yellow Pages. Members receive regular educational materials
to make learning about nature fun throughout the year.

Cllr Mike Oliver, Chairman of North Dorset District Council, said: “I’d like to congratulate all
the winning schools and say ‘Thank you’ to everyone who made a contribution to the
environment by recycling 3,400 old Yellow Pages directory.”

North Dorset schools must now wait until November to find out how their directory
recycling scores compare with other schools taking part in the Yellow Woods Challenge in
England. Recycling champions will win £1,000 from Yellow Pages.

Finalists in the Big Yellow Pages Art Competition will be put to a public vote in autumn
2009. For details, visit www.yellow-woods.co.uk

ENDS

For media enquiries, please contact Chris Hillyer at North Dorset Council on 01258
454111 or Kat Gillow at Yell’s PR agency, Smarts, on 028 9039 5528.
Picture caption
Cllr Mike Oliver and Kirk, the Yellow Woods Challenge mascot, celebrate with the winning
schools.




Notes to editors

Yellow Woods Challenge
The Yellow Woods Challenge is run by Yellow Pages, working with the Woodland Trust
and around 100 local authorities across the UK. The Challenge aims to recycle old Yellow
Pages directories and save landfill; educate children about the environment and support
the Woodland Trust's ‘Tree For All’ tree planting campaign (www.treeforall.org.uk/yell).

Schools are rewarded with cash prizes from Yellow Pages for recycling the highest
number of old Yellow Pages directories per pupil. Locally, £700 of prizes are awarded.
£1,000 will also be given to three top-performing schools in England, Northern Ireland,
Scotland and Wales. Schools can also enter the optional Big Yellow Pages Art
Competition.

For every pound Yellow Pages awards to schools in cash prizes, a matching pound will be
donated to the Woodland Trust – up to a maximum of £85,000. For further details, visit:
www.yellow-woods.co.uk, email: yellow.woods@yellgroup.com or call 0118 950 6958.

Yellow Pages
Yellow Pages directories are published by Yell, a leading international directories business
operating in classified advertising markets in the UK, US, Spain and Latin America. Old
Yellow Pages directories can be recycled into cardboard, animal bedding, egg boxes,
packaging and insulation materials and newsprint.

Woodland Trust
The Woodland Trust is the UK’s leading woodland conservation charity. It has 300,000
members and supporters. The Trust has four key aims: i) No further loss of ancient
woodland; ii) Restoring and improving the biodiversity of woods; iii) Increasing new native
woodland; iv) Increasing people’s understanding and enjoyment of woodland.
Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering
approximately 20,000 hectares (50,000 acres). Access to its sites is free. Further news
can be found at www.woodlandtrust.org.uk

For media enquiries contact: Alex Claydon, Corporate PR & Communications Officer, on
01476 581112, email: alexclaydon@woodlandtrust.org.uk

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