Vice President Marketing CPG in CT NYC Resume Nitin Batra by NitinBatra1


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                                              NITIN BATRA
                     Westport, Connecticut 06880  (203) 216 5508 


   An innovative action-oriented global brand building strategist classically trained at Procter and Gamble.
   Stellar record of maximizing business opportunities, P&L management and elevating profitability through expert
    strategic planning, keen consumer insight and industry knowledge.
   An effective collaborator and leader of diverse teams that result in successful revenue and market share growth
   Cultural and market expertise spans North America, Asia, India, Europe, Latin America, Russia and Africa.

                                               Areas of Expertise
          Global Brand Management  Cross-Functional Team Leadership  New Product Development
           Global Advertising Development  International Business Development  P&L Management
                Integrated Marketing Planning  New Product Launches  Business Revitalization

                                         PROFESSIONAL EXPERIENCE

International Marketing and Business Development  Sep 2010 onward
 Seeking new opportunities at VP / Director level in Global / International roles - Consumer Products
 Advisor to CEO- Convergent Media Group, a Moscow based international Digital Marketing Agency
 Leading Business Development at Maxicare Overseas, a global packaging and retail solutions company

SUPERMAX Corporation, Los Angeles, California  Aug 2009 to Aug 2010
Privately held Global Razor Blade and Personal Care Company with worldwide sales at $300 million.
Vice President – USA, Canada and Latin America.

Managed P&L and all sales and marketing activities in North and South America through a team of ten direct
reports and total team of 25. Oversight of Finance, Logistics and HR activities. Reported to Dubai-based CEO.

   Established a new initiative development process and calendar prepared to launch 15 new packs.
   Revived dormant business in Venezuela through a new channel wise marketing plan to add $ 3 MM in Sales
   Secured product listings at major key accounts in Mexico and Colombia and at a key discounter in California

PROCTER & GAMBLE/ GILLETTE (Various Global Locations)                                                 1988- 2009
Associate Marketing Director, Duracell Global Brand Development, Bethel, CT  1988-2005

Led overall global business strategy for Asia, Latin America and Central Eastern Europe, Middle East and
Africa(CEEMEA). Directly led 1 Assistant Brand Manager and matrix managed regional business managers located
across the world. Led strategic growth plans, new product development, marketing plan guidelines and advertising.
Also oversaw Knowledge Sharing, and Best Practice guidelines for global marketing organization. Managed a P&L
of $525MM in sales.

   Developed new strategic prioritization model to accelerate growth by focusing on 8 key markets. Defined new
    five year goals as well as winning strategies. Activated plan and achieved 3X growth vs. global Duracell.
    Identified the “next frontier” of growth for geographical expansion.
   Spearheaded adoption of global consumer segmentation across international markets. Defined target
    consumer and leveraged insights to identify key trial barrier of believability. Developed new global campaign
    idea to support $ 200 MM in new initiatives. This integrated marketing program included top tested TV
    commercial, online campaign, point of sale and promotional templates.
   Established foundation for Global Duracell Digital strategy prioritizing e-Commerce, Search and Internet Media.
    This led to 100% adoption by all regions leading to $ 5MM additional investments behind Digital Marketing
   Led multifunctional team to develop a new low-income business model to exponentially grow Duracell business
    in India and created a $25 MM NPV project. This included new TV and print advertising, rationalized pricing,
    innovative packaging and modified production strategy which was qualified through a successful test market.
                                 NITIN BATRA  Page 2 

   Expanded premium alkaline battery segment in Russia by 40% by creating and launching new line extension,
    “Duracell Turbo”. Applied learning from Russia to develop a new product portfolio strategy for the CEEMEA
    region supported by a new integrated marketing program. Growth rates increased from 14% to 20%
   Grew Brazil sales by 34% over previous year and gained market share leadership through new product
    positioning, channel wise distribution expansion and higher level of TV advertising in smaller cities.
   Prepared plan to revitalize business and double Duracell volume shares in China through focus on top
    customers , key regional cities and expansion of product range
   Improved brand trial and retention rates in Turkey by 20% through creation of new value-based TV campaign
   Garnered Global Marketing Award for integrating new P&G personnel into Duracell; accomplished by
    organizing on-boarding road shows worldwide, a new online “Duracell College,” and best practice sharing.
   Developed business case and secured approval for acquisition of a low price battery brand in Russia
   Reduced number of production streams and lead times to market by collaborating with R&D on preparation of
    5-year new product road map. Saved company $10MM in long-term by recommending sourcing changes.
Business Unit Director, Duracell AMEE (Africa, Middle East, Eastern Europe, & India), London  2002-2005
Managed Duracell brand across 75+ countries. Developed marketing plans, pricing strategies, annual budgets,
regional sales promotions and display/merchandising activities. Managed 2 Brand Managers and P&L of $125 MM
 Increased value of Duracell business twofold from 2002 to 2004; drove Duracell’s leadership of alkaline
    segment by growing unit market shares by 4% across region.
 Achieved #2 shares in rechargeable segment in 1 year by expanding portfolio to include new value chargers,
    mid-tier cells and combo packs; boosted business contribution of rechargeable line from 3% to 12%.
 Led highly successful Toy Survey promotion in South Africa; included multi-location displays in high-traffic
    locations across key accounts; survey recognized as Top Promotion at Regional Best Practices Fair in 2003.

Regional Business Director, Duracell Russia, Ukraine, and the Republics, Moscow  1999-2002
Managed all aspects of Duracell business across 3 market groups—Russia, Ukraine, and 12 former Soviet
republics. Led development and implementation of all consumer and trade/channel marketing plans across region.
Managed P&L and supervised team of 3 managers. Served as member of new Russia leadership team.
 Revitalized declining business by increasing number of specialty distributors, re-launching a new product and
    implementing visibility efforts behind the electro and photo trade. Grew sales from $6MM to $25MM in four
    years; alkaline segment shares from 25% to 45%, retail distribution by 23%.
 Led Duracell to achieve category leading brand equity and consumer value scores vs. competition.
 Increased “Bunny association” with Duracell from 32% to 65% in 3 years by creating “Duracell Bunny
    Everywhere,” a holistic marketing program.
 Won Russian Standards Council Award for best battery in 2001; Energizer had won award 5-years previously.

Senior Brand Manager, Gillette Blades and Razors, St. Petersburg, Russia  1997-1998
Led team of 5; managed 3 brands and a P&L of $90MM. Developed advertising on national brands and promotional
advertising on global brands. Managed pricing and created quarterly consumer and trade promotions for Russia,
Ukraine, and the Republics. Led cross-functional projects with intra-company teams and advertising agencies.
 Led team in launch of Mach 3 shaving systems; exceeded razor placement targets by 30% with 10,000 multi-
    location displays installed during first 90 days; won Award for Product Launch of the Year for Mach 3.
 Revitalized local brand Sputnik and boosted unit share from 11% to 14% via new packaging and incentives.
 Facilitated takeover of leadership of disposable segment from BIC by creating marketing plan to reposition
    “Gillette 2” as a mid-price disposable razor while rationalizing portfolio of brands.

ADDITIONAL POSITIONS HELD AT THE GILLETTE COMPANY (full details on request)  1988-1996
Brand Manager  Trade Marketing Manager  Area Sales Manager- All India based positions.

   Master of Business Administration, Marketing, J. Bajaj Institute of Management, Mumbai, India
   Bachelor of Technology, Civil Engineering, Indian Institute of Technology, Mumbai, India

                                       PROFESSIONAL AFFLIATIONS
   New Delhi Management Association, Moscow Marketing Club, International Executives Resource Group


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