The Google Dance
Posted by admin On March 20, 2010 6:47 AM
Every webmaster, SEO guru and even the dabblers on the Internet have to pay close attention to news about
Google. Specifically, website owners and developers have to pay close attention to changes in the algorithm
Google uses to serve up page rankings including the coveted first page of the search engine results pages
The Google Dance, as it is unofficially named by search engine marketers and SES consultants, has online marketers bobbing and
weaving as they try to guess what Google is thinking and how they can stay ahead of the changes. Search engine marketers would
give their first born child to have a direct connection to the happenings inside Google headquarters.
One piece to the equation of search engine optimization and higher rankings in the results page is the Google keyword density within
each page of your website.
Google keyword density refers to the ratio of keywords against the total number of words in your content or webpage. In the past, it
was thought to be a good rule of thumb to have no more than one to two percent of your webpage saturated with the keywords you
You may be asking yourself, ?What about Yahoo, MSN and Bing?? Well, those search engines also have a part to play in your online
optimization, but the general way of thinking is that if you can keep Google happy, the rest will fall in line. It?s kind of like the old
colloquialism ?If Momma ain?t happy, ain?t nobody happy?, meaning that the majority of your success will stem from your
performance with Google. If you keep them happy, the smaller search engines will play nicely too.
Some tests show that Yahoo has a tolerance for a keyword density as high as five percent. You can clearly see that abusing the
Google keyword density tolerance in order to fall in under the radar with Yahoo would only be shooting yourself in the foot.
Of course, there are times when you may want to more heavily sprinkle an article or two with keywords . For example, if your
competitor is stealing away rankings with the other search engines it may serve your purpose to take a small hit with the Google
ranking of that page and rise in the others.
Knowing that you should keep your Google keyword density ratio down to one or two percent is still a pretty accurate guess as to
what works when you are targeting keyword rankings with Google. There is some debate on how to use the keywords and whether or
not you should target a single keyword phrase or if targeting two or three per page is wiser.
The bottom line is that the whole thing is somewhat of a guessing game, therefore you become a kind of scientist using trial and error,
or more officially named Research and Development. Find what works for you and where your higher rankings come from. If you can
do that, then you are leaps and bounds above many of the other marketers and webpages filling up the World Wide Web.
So keep in mind your Google keyword density as you shape and mold your webpage and post new content to your website. And also
keep an eye on the Google blogs and forums so you can stay in the loop and on top of the Google Dancing game.
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