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Backlinks Quick Start

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Backlinks Quick Start Powered By Docstoc
					  BY SHANE MELAUGH
RICHQUICKREVIEW.COM
                                  Backlinks Quick-Start

                           COPYRIGHT 2010 by Shane Melaugh



        This is a FREE report offered by Shane Melaugh and RichQuickReview.com.



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IN CASE YOU HAD TO PAY FOR THIS EBOOK PLEASE GET IN TOUCH WITH ME AS
SOON AS POSSIBLE: SHANE@RICHQUICKREVIEW.COM



                                                                                           1
Table of Contents

                   Introduction ....................................................................................................... 4
                   Let’s Get Real: “Click Here” Case Study ............................................................. 6
                   Backlinks: What Matters .................................................................................... 8
 Amount of Backlinks............................................................................................................... 8
 Anchor Text of Backlinks ........................................................................................................ 8
 Backlinks Value ....................................................................................................................... 9
    Page Rank ......................................................................................................................... 10
    The Page Rank Lie ............................................................................................................. 10
    Location on Page .............................................................................................................. 11
 No-Follow Attribute ............................................................................................................. 11
 Source Diversity.................................................................................................................... 11
 Link Velocity and Trends ...................................................................................................... 12
 One-Way-Links vs. Reciprocal Links ..................................................................................... 12
 The Perfect Backlink ............................................................................................................. 13
                   The Innocent Internet ...................................................................................... 14
 Google Standard Answer...................................................................................................... 14
 We’re All Gaming the System .............................................................................................. 15
                   How to Build Backlinks ..................................................................................... 17
    Link Exchanges .................................................................................................................. 17
    Blog Comments................................................................................................................. 18
    Article Directories ............................................................................................................. 19
    Squidoo/Hubpages/Gather .............................................................................................. 19
    Social Bookmarks .............................................................................................................. 19
    Forum Signatures.............................................................................................................. 20
    RSS Directories .................................................................................................................. 21
    Free Blogs ......................................................................................................................... 21
    The Big Web 2.0 ................................................................................................................ 22
                   Backlink Building Strategies ............................................................................. 23

                                                                                                                                         2
Link Wheels .......................................................................................................................... 24
Link Reinforcement .............................................................................................................. 25
Link Pyramids ....................................................................................................................... 25
Link Hubs .............................................................................................................................. 26
Combinations ....................................................................................................................... 27
                   Closing Words .................................................................................................. 29
More Training Material ........................................................................................................ 29




                                                                                                                                         3
           I NTRODUCTION
WHAT ARE BACKLINKS AND WHY SHOULD I CARE?


           What a backlink is depends on your point of view. Let me explain:

           I’m sure you’re familiar with links (a.k.a. “hyperlinks”), the little bits of text or
           images that connect different web-pages together, online. It also works
           offline, of course. Links usually look like this, i.e. a few words, highlighted in
           blue and underscored.

           A link is a connection from one webpage to another. If you’re looking at a link
           that goes from page A to page B, then that’s an “outbound link” from page A.
           From the perspective of page B, that same link is an “inbound link”, i.e. a link
           from somewhere else pointing to page B.

           Inbound links are more commonly known as backlinks.

           To boil it down to a single sentence:


                       A BACKLINK IS A LINK PLACED ON ANOTHER WEB-PAGE, POINTING TO
                       YOUR WEB-PAGE.


           Backlinks are very essential to many methods for making money online,
           because backlinks are the most important factor that help Google determine
           where to rank web-pages. The more backlinks you get, the higher up in the
           Google results your site will show up. And of course, better Google rankings
           mean more traffic to your site.

           Now, I’ll go into some more detail on why backlinks are so important a bit
           later on in the guide.

           For now, I don’t want to bore you with more theory. Instead, let’s dive right
           into the practical part of the guide, so that you can get maximum benefit
           right away. The examples and subjects covered in the next few chapters will
           give your “Backlink-IQ” a kickstart and just a few pages from now, you’ll know
           how to get more backlinks to your site, you’ll know how to build backlinks for
           maximum effect and you’ll be able to determine exactly what kind of
           backlinks are worth getting kind of backlinks are not worth wasting your time
           on.




                                                                                               4
The things you’ll learn in this guide have to potential to save you hours of
your time and get your sites ranked much more quickly and efficiently.
Lacking the basic knowledge covered here can mean that you waste hours
pursuing “useless” backlinks and end up frustrated with the lack of results.

So, take a bit of time to go through this guide and I’m sure you’ll reap great
benefits from it.




                                                                                 5
            L ET ’ S G ET R EAL : “C LICK H ERE ” C ASE S TUDY
A SIMPLE DEMONSTRATION OF THE IMPORTANCE OF BACKLINKS


            I believe in learning by doing and learning by examples, so let’s check out
            what is probably the most popular illustration of the importance of backlinks.

            To see it, go to Google and type “click here” in the search field (without the
            quotes):




            The top two results listed are both from Adobe, right? Those two results are
            the download pages for Adobe Acrobat Reader and Adobe Flash Player.

            If you go and look at those pages, you’ll see that the words “click here” are
            not featured on either of them. Even if you search through the source-code
            of those pages, you won’t be able to find the words “click here”.

            Think about that for a second: You tell Google that you want to find websites
            related to the term “click here” and it returns two pages that don’t contain
            those words.

            What’s going on here?

            Backlinks, that’s what’s going on.

            Here’s an analysis of the top listed web-pages for the term “click here”,
            (created with Traffic Travis):




                                                                                             6
       The numbers in the “BL” column show how many backlinks are pointing to
       each of the listed results. As you can see, Adobe is dominating here because
       their pages simply have millions of backlinks. What’s more, most of those
       backlinks have “click here” as their anchor text (more on in this later on), as
       in:



If you aren’t seeing this video, make sure you have flash player installed. Click here to
get the newest version of Adobe Flash player.



       The Adobe pages simply outrank everything else related to that search term,
       because they are getting so many backlinks that it outweighs any other
       ranking-factor.

       By the way: You can also see how important on-page SEO is by the fact that
       clickhere.com makes it to position number three, despite having only about a
       thousand backlinks. Clickhere.com is getting this rankings boost because it
       has on-page content relevant to the search term “click here”. Still, the
       example shows that backlinks win, at the end of the day.

       This is what all the fuss is about, when it comes to backlinks. If you have a
       website and it’s not listed in the top spot for your targeted keyword, then
       backlinks are what it needs to get there.

       (And if you’re wondering what a targeted keyword is and how to find one,
       click here to grab my free keyword research training).




                                                                                         7
B ACKLINKS : W HAT M ATTERS
Ok, we’ve established that backlinks are important for getting to the top of
Google search results. However, not all backlinks are created equal. There are
high-quality backlinks, there are low-quality backlinks and there’s everything
in between.

In this chapter, you’ll learn everything about what determines the quality of a
backlink. It’s hugely important to know about this, since getting low-quality
backlinks can be a complete waste of time, while acquiring even just a
handful of high-quality backlinks can do wonders for your site’s rankings.

So, here’s what matters, when it comes to backlinks:



A MOUNT     OF   B ACKLINKS
Undeniably, the sheer volume of backlinks matters. As a general rule, more
backlinks are always better.

You’ll often read about people being concerned with building backlinks too
quickly and getting their site “sandboxed” (i.e. punished by Google and
demoted to the very late pages in the search results). Most of these concerns
are completely exaggerated. Unless you’re using hardcore link-spamming
tools, you don’t need to worry about building too many links.

Doing the usual kind of link-building with articles, social bookmarking and so
on, you’ll be hard pressed to get a site sandboxed. I’ve never managed to
make it happen, even though I use quite a few automation tools.



A NCHOR T EXT      OF   B ACKLINKS
The next really important factor after the amount of backlinks you get is the
anchor text. The anchor text is the bit of text that people click on, to follow a
link. It’s the words used for the link.

Google analyses the anchor texts of links pointing to a website and uses that
data to determine which keywords to rank it for. Of course, it also looks at
the on-page content to decide which keywords to rank a web-page for and, in
fact, the on-page factors have the higher priority. However, as the “click
here” example demonstrates, anchor text also plays a significant part.




                                                                                 8
       As stated above, the reason the Adobe pages rank for the term “click here” is
       because of this standard reminder that can be found on almost any web-page
       with flash content:



If you aren’t seeing this video, make sure you have flash player installed. Click here to
get the newest version of Adobe Flash player.



       And there’s an equivalent message often found on pages containing
       download links for PDF documents. The point is that almost everyone links to
       the Acrobat Reader and Flash player sites using the anchor text “click here”.

       This use of the anchor texts to determine site content usually makes a lot of
       sense. After all, if I have a website and I write something like:



I just read this great article on Bob’s fitness blog…



       Then it’s reasonable to assume that the site I linked to is a blog about fitness
       and it makes sense to list it among the search results for the keyword “fitness
       blog”.

       For your own link-building efforts this simply means that, whenever possible,
       you want to make sure that the anchor texts of the links you build to your
       sites and pages are descriptive.

       To make your backlinks look as natural as possible, I recommend using your
       targeted keyword in about 50% to 60% of your backlinks and mixing in
       variations of your keyword for the rest of the backlinks. The goal is to have
       most of the anchor texts closely related to your targeted keyword, but you
       don’t want a “clone army” of identical anchor texts, because that might raise
       a red flag with search engines (spam!).



       B ACKLINKS V ALUE
       There are a few factors that determine the value or “weight” of any given
       backlink and these factors are:




                                                                                        9
       P A G E R A NK
       Page Rank is an arbitrary score assigned to web-pages by Google. Page Rank
       (more commonly just called PR) ranges from 0 to 10, with 10 being the best
       (and rarest) score.

       In theory, here’s how it works: Page Rank is divided up and passed on
       through the links on a web-page. Each of the pages linked to, receives a small
       portion of the PR. This means that a page with high PR and a low amount of
       links on it will pass along a lot of PR while a page with low PR and lots of
       outbound links will only pass along minimal amounts of PR.

       Now, most SEO experts will tell you not to worry too much about PR and I
       agree. Don’t sweat it too much. However, it’s still a fairly useful way to
       determine how valuable a backlink from any given web-page is going to be.

       T H E P A G E R A NK L I E
       At this point, I need to address something very essential: Note that it’s Page
       Rank, not Site Rank. Each and every web-page has its own PR score.

       Why am I mentioning this? Because you often see people talking about links
       and PR value. For example, if someone is offering a link-building service, it
       will usually be described along the lines of:



High-quality PR5 and above backlinks.



       Theoretically, this would mean that the backlinks built through this service
       are all placed on pages with PR5 or higher. In reality, however, it usually
       means that the links are placed on pages that belong to websites that have a
       PR5 or higher on their homepage. A link from a page with PR5 is something
       very different than a link from a page, belonging to a PR5 domain, but this is
       often conveniently overlooked when people talk about the quality of
       backlinks they have to offer.

       Admittedly, there is a connection between the PR on a homepage and the PR
       of every other page on that same site. After all, the homepage likely links to
       all the other pages and therefore passes on a portion of its PR to the other
       pages. Arguably, a link from a page on a PR5 domain really is more valuable
       than a link from a page with a PR1 domain, but still: Calling the former a “PR5
       link” is simply incorrect.


                                                                                    10
L OC A T I O N ON P A G E
Finally, even the location and context of a link on a page makes a difference.

For example, a link that is surrounded by other links has lower value. In other
words, if a backlink is coming from a page that consists of a large list of links,
your link just being one among many, then this is a very low-value backlink
(this valuation rule was introduced to discourage so-called link-farms – sites
that contained nothing but tons of links to other sites).

It also makes a difference whether a link is part of the main content area of a
web-page or whether it’s tucked away in a sidebar or footer, somewhere.

In terms of location and context, the ideal backlink is part of the main body
content of a page, it’s the only or one of only a few links on that page and it’s
surrounded text relevant to your targeted keyword.



N O -F OLLOW A TTRIBUTE
No-Follow is an attribute that can be added to links. Simply put, it tells
Google to discount the link in question.

No-Follow was introduced to reduce link-spamming, particularly in blog-
comments. The idea is that by removing the SEO value from a link by adding
the no-follow tag, it’s no longer worth sending out masses of comment-spam.
If you run a blog or two, you probably know that this didn’t really work out so
well.

In practice, Google will still check out no-follow links, but they don’t transfer
Page Rank. In other words, no-follow links can still help get a new site
discovered by Google, but they aren’t valuable for getting your site to rank in
higher positions.

No-Follow is something I don’t worry about too much, in my link-building. I
just look at them as lower-quality links, meaning that I won’t invest a ton of
time to get a no-follow link, but neither do I go out of my way to avoid them.



S OURCE D IVERSITY
The next factor to take into consideration isn’t concerned with individual
links, but rather looks at all of the backlinks going to a particular page. It’s
important that these links come from different sources.
                                                                                   11
For obvious reasons, a thousand backlinks all coming from one single website
are worth far less than a thousand backlinks coming from a thousand
different sites. Also, if those one-thousand different sites are all coming from
the same IP-Address (i.e. they are all hosted on the same server), then they
are less valuable than if they are coming from many different IP-Addresses.

In general, diversity is always good. Make sure that your links are coming
from different sources with different IP Addresses, different PR levels,
different anchor texts etc.



L INK V ELOCITY      AND       T RENDS
Another important concept is that of link velocity or link-acceleration. If a site
receives tons of backlinks in a very short period of time and then suddenly no
further backlinks, it will usually rank very well for a short period of time and
then drop in search engine position again.

The reason for this is very simple: If a site gets a lot of attention (in the form
of backlinks) for only a short period of time, it’s probably got something to do
with a trend, a fad or a seasonal phenomenon. Since it is Google’s goal to
deliver the most relevant results possible, it makes sense to show pages
while a trend of fad lasts and then demote them when the trend fades and
the formerly hot topic goes out of style.

Of course, for your marketing efforts, you’ll want to get your sites to the top
positions and you’ll want them to stay there. To ensure that this happens,
make sure that you keep a more or less consistent rate in your link-building.
It’s better to build 10 links a day for 100 days than it is to build 1000 links in a
single day.



O NE -W AY -L INKS      VS .   R ECIPROCAL L INKS
If two sites are exchanging links back and forth, that is considered as less
valuable than if it’s a one-way-link from one site to another.

This factor is one you don’t need to worry too much about. Reciprocal links
still count and the majority of the link-building techniques discussed later in
this guide produce one-way-links by nature.




                                                                                  12
T HE P ERF ECT B ACKLINK
To summarize all of the factors we just discussed, here’s what the perfect
backlink would look like.

The perfect backlink:

      …has our targeted keyword (or a closely related keyword) as it’s
       anchor-text
      …is located in the main body content of a page with high PR
      …is one among only a few links on the same page
      …is surrounded by text relevant to our site and on a page that covers
       roughly the same topics as our site
      …does not have a no-follow tag attached
      …is not coming from the same site or IP address as lots of other
       backlinks to our site
      …and is a one-way-link.

Most of the backlinks you will acquire or build will not fulfil all of the above
criteria and that’s perfectly fine. I’m not suggesting that you should strive to
get that perfect backlink. The above list can be looked at as a checklist, of
sorts: The more of the criteria a backlink fulfils, the better.




                                                                               13
             T HE I NNOCENT I NTERNET
THE CONCEPT BEHIND BACKLINK VALUE


             Now that we’ve gone through all of the relevant factors that determine the
             quality of a backlink, I want to briefly describe the logic behind all of this.
             Unfortunately, this logic is based on the concept of an “innocent Internet”…

             The idea is that every link represents a “vote” or a recommendation. This,
             theoretically, makes sense in many cases. Picture a blogger who uses a
             technical term that might be unfamiliar to some readers and links it to a
             Wikipedia-page, explaining the meaning of the term. Obviously, this will only
             happen if that Wikipedia-page is worth reading and contains a good
             explanation of the term in question; otherwise, the blogger would look for a
             different source to link to.

             In the above scenario, the link can be seen as meaning:



      If you aren’t familiar with this term, check out this page, where you’ll find a useful
      explanation.



             In this sense, the link represents a recommendation of sorts.

             And the same goes for most situations where someone links to a video,
             picture album, facebook-page, blog, funny cartoon or whatever else they
             happen to have come across and liked. People link to stuff they like, because
             they want to share it with (read: recommend it to) their friends.

             The problem is that this system of evaluating websites breaks down as soon
             as people learn about how it works. As soon as the factors for getting a
             website ranked are known and there’s money involved, people are going to
             start manipulating (or trying to manipulate) the system in their favour.

             And on the Internet, there is a lot of money involved…



             G OOGLE S TANDARD A NSWER
             Whenever a Google representative is asked any kind of question related to
             link-building, article marketing or off-page SEO in general, they always give


                                                                                               14
       the same answer. It’s what I call the “Google Standard Answer” and it goes
       something like this:



You shouldn’t worry about building backlinks and instead of submitting content to
other sites, you should focus on creating more unique and great content for your own
website. Great content on your own site is what will get other webmasters to link to
you and it’s the best way to eventually get your site ranked well.



       In other words, the Google representatives are defending the idea of the
       innocent Internet. While they can’t really prohibit anyone from building
       backlinks, they’d rather you wouldn’t.

       They support the idea of “if you build it, they will come”, i.e. just create some
       great content and the rest will take care of itself.

       Unfortunately, that’s complete hogwash. Yes, if you create genius-level
       awesome and original content, then you don’t need to worry about building
       backlinks much (example: see The Oatmeal, which is getting almost 5 million
       unique visitors eight months after its inception).

       If you don’t create genius-level awesome content and happen not to be a
       viral-marketing badass, then just putting up fresh content and twiddling your
       thumbs isn’t going to get your sites anywhere.

       Keep this in mind for the next time you see someone claiming “article
       marketing/guest posting/link-building/content syndication is DEAD!”

       Maybe they just saw an interview containing the Google Standard Answer
       and got spooked by it.



       W E ’ RE A LL G AMING      THE   S YSTEM
       The entire concept of the innocent internet simply doesn’t work. As soon as
       there’s money involved, people will start gaming the system. And technically,
       almost everything you can do to promote your website is in a grey zone. Even
       just encouraging people to bookmark your web-pages is a bit like cheating.

       Why do I mention all this? I simply wanted to illustrate how the website
       ranking system theoretically works and where it goes awfully wrong. Because
       of the situation being what it is, link-building is a major part of any kind of

                                                                                      15
website promotion. And don’t get discouraged when you hear Google’s
official statements on the matter. Link-building may be “gaming the system”,
but it’s the only thing that consistently works to get your websites to page
one of Google.




                                                                          16
            H OW TO B UILD B ACKLINKS
THE NUTS AND BOLTS OF LINK BUILDING


            Alright, now that we have the theory and the fundamentals out of the way,
            let’s get to the nuts and bolts of link-building.

            To give a bit of context and enable you to find your own link-building sources,
            keep the following in mind: Any site that lets you submit/upload your own
            content is a potential candidate for link-building. Whenever you can submit
            your content, you can usually also include at least one link.

            The best places to build links are sites that have do-follow links, high PR and
            existing traffic streams (i.e. sites that already get a lot of visitors).

            Below, you find descriptions of the most popular and effective methods for
            getting backlinks along with a list of resources for each method.



            L I NK E XC H A N G ES
            Link exchanges are perhaps the most traditional (and for some weird reason
            often the most respected) method for link-building. A link exchange basically
            works like this: You find a website that is a good match for yours – based on
            the same general topic as yours but not a direct competitor and with similar
            Page Rank, age and authority as your website. You then contact the owner of
            this website to ask for a link exchange. You want to strike a deal along the
            lines of: “I will link to you if you will link to me.” Ideally, this is done by getting
            a third site involved, to avoid reciprocal linking. In other words: “You link to
            my site A and in exchange I will link to your site from my site B.”

            Since it takes research, negotiation and a lot of time to acquire backlinks like
            this, it’s only worth doing for very valuable links. For anything that isn’t a
            relevant, do-follow, high-PR link with your desired anchor text, negotiating
            link-exchanges is simply a waste of time.

            R E S O U RCE S
                   Google Search to find potential link partners
                   SEOQuake or Traffic Travis to analyze the potential link partner’s
                    website.




                                                                                                17
B L OG C O M M ENT S
This method is very simple: Find some blogs on a related topic to that of your
website and leave a few comments on the posts there.

Your name in each of the listed comments contains a backlink.

Two important pointers, when it comes to blog commenting:

1) Remember that most blogs are no-follow in the comments-sections.
2) Leave relevant, interesting comments. Stuff like “Great post!” will simply
   end up in the spam-filter.

Despite many no-follows, blog commenting can be a good way to generate
traffic, since readers will click through to your site if your comments are
interesting.

To get the most out of blog commenting, you need to make sure that you
follow an exact system and schedule. Otherwise, you’ll just spend hours
aimlessly surfing the blogosphere, getting nothing important done (I speak
from experience, here…).

R E S O U RCE S
       Google Search
        Use the following custom searches to find blogs in your niche:
           o [niche] blog
           o [niche] “leave a reply”
           o [niche] “powered by wordpress”

        Example for finding blogs in the fitness-niche:




        The first example will return the most results. The two other examples
        can help uncover a few more blogs.

       SEOQuake to detect no-follow/do-follow links.
       Do-follow blog search engine
       Do-follow blog directory

                                                                              18
A R T I C L E D I R EC T OR I ES
Article directories typically let you submit articles of 300 words and above
and include a “resource box” where you can add one or several links.

The articles on article directories are free for re-publishing, so there’s a
chance your article will be picked up and posted on other sites as well,
meaning more backlinks and exposure for you. The best article directories are
the very popular ones that attract a lot of traffic, because they can send lots
of visitors to your sites directly (given that you find a good topic, good
keywords and have a strong call to action).

R E S O U RCE S
       Ezinearticles – the internet’s largest, most visited article directory.
       List of article directories sorted by Page Rank.




S QU I D OO /H U B PA G ES /G A T H ER
Squidoo, Hubpages and Gather are very similar sites that are something
between article directories and blogs. On these sites, you can create articles
and include rich media like images, videos, interactive polls and much more.
Additionally, you are allowed and encouraged to monetize your articles and
the sites offer revenue-sharing (i.e. they get half of the earnings generated by
ads on your pages and you get the other half).

And of course, you can insert backlinks to your sites in the
Squidoo/Hubpages/Gather pages you create.

R E S O U RCE S
       Squidoo
       Hubpages
       Gather




S OC I A L B O OK M A R K S
Social bookmarking sites let you save, tag and describe web-pages you like
and want to visit again. They also give you the opportunity to connect with

                                                                                  19
other users, vote on everyone’s bookmarks and see the most popular sites
and pages.

Since every bookmark represents a link, social bookmarking sites also
represent a link-building opportunity.

Social bookmarks are generally low-value links, but they are quite easy to
create in large amounts.

R E S O U RCE S
       IMAutomator for automatic bookmarking
       Socialmarker to find a few do-follow social bookmarking sites (not
        very suitable for the actual submissions, though).




F OR U M S I G NA T U R ES
Almost every forum lets you place a few lines of text, including links, in your
signature. The signature shows up with each post you make. Much like with
blog comments, signature links aren’t only good for boosting your rankings,
they are also likely to send you traffic from people clicking through on your
links (provided that you write something compelling).

I recommend you sign up for one or two forums on the topic of the site
you’re promoting and post there from time to time. Forums can be great
places to get in touch with your customers and potential customers.

However, you should also have a fixed schedule for visiting and posting in
forums, otherwise you run the risk of wasting hours upon hours just
browsing, reading and posting.

Also, when you’re new to a forum, tread softly. People hate spammers and
blatant marketers, so if you join a forum, add a hypey signature and start
pushing people to visit your site in every post you make, you’ll get banned in
no time. So, start out without a signature and just make some relevant posts,
maybe ask and answer a few questions.

R E S O U RCE S
       Google Search
        A search for some related keywords plus “forum” will return more
        forums than you can shake a stick at, in most niches.


                                                                              20
       You can also try searching for:
        [niche] “powered by vbulletin”
        (vBulletin being the most popular forum platform)


RSS D I R EC T OR I ES
RSS Feeds are a simple way of syndicating content, most commonly used by
blogs. Every blog has an RSS feed and if you subscribe to it, you’ll
automatically get updates sent to your inbox or an RSS reader of your choice,
whenever there’s a new blog post. That’s the original purpose of the RSS
feed. However, it can also be used for link-building.

All you need to do is grab the feed from your blog (and also the ones in your
profile on article directories) and submit them to online RSS directories.
There, your feed will get listed, including constantly up-to-date links to your
newest blog posts and articles.

R E S O U RCE S
       Your RSS Feeds (get them from your blog, create them with
        FeedBurner and get them from the article directories you’re signed up
        with).
       RSS Directories:

             o    http://www.rss-network.com/
             o    http://www.feednuts.com/feed/submit
             o    http://www.solarwarp.net/submitrss.php
             o    http://www.feedsee.com/submit.html
             o    http://www.millionrss.com/add-my-feed.php
             o    http://www.leighrss.com/rss-add.html
             o    http://www.rssbuffet.com/submit.php
             o    http://www.feedage.com/
             o    http://www.plazoo.com/en/addrss.asp
             o    http://www.rssmotron.com/feed_submission.php
             o    http://www.feedagg.com/




F R E E B L OG S
Nowadays, there are more free blogging platforms than you can keep up
with. They all let you create free websites in blog format, in some way or
another. Free blogs represent a great link-building opportunity since you can
add content quite freely (no word-count limitations, no editorial approval
process), you can add rich media etc.
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Keep in mind though, that you don’t own the free blogs you create. Make
yourself familiar with the terms of use for each platform and keep your
postings within the guidelines.

For example, WordPress.com is a fantastic free blogging platform, but they
don’t allow affiliate links. You can use WordPress.com to link to your money-
sites, but you can’t promote stuff directly on your free WordPress blog.

R E S O U RCE S
       Blogger
       Blog.com
       WordPress
       tumblr
       Vox
       Wetpaint
       Weebly
       DoodleKit

       Online HTML Editor for composing your blog-posts



T H E B I G W EB 2.0
As mentioned before, there are many different sites that let you submit some
kind of content and they usually let you include links, as well. You could build
links all day, using different free Web 2.0 properties. However, it wouldn’t
necessarily be worth your time. That’s why it’s important to know about how
to estimate link-quality, which is what the first part of this guide was all
about.

If you’re looking for link-building opportunities, have a look at go2web20 and
search the blogging tag. Then, look through the results and evaluate them by
looking at Page Rank and follow-status of the links etc. (use SEOQuake to do
this).




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B ACKLINK B UILDING S TRATEGIES
Now that we’ve learnt everything about backlinks and where to get them,
let’s take a step back and go through some link building plans. At first glance,
it might seem that what you want to do is simply throw every backlink you
can get at your main site or at that one page on your site that you want to get
ranked.

This “strategy-less” link building would result in a backlink profile looking
something like this:




Your money site or page sits in the middle and you get a bunch of links
pointing to it. This is the most straightforward approach, but it has a few
fundamental flaws.

For one, it’s likely that not all of those sites pointing to yours will even get
discovered and indexed by search engines. Obviously, so long as they don’t
get discovered, the links on those pages don’t count towards improving your
rankings.

Another problem is that most of those links have very low value.

Finally, there are some limitations that come into play. For example, you can
only bookmark any one of your pages once per social bookmarking site
(unless you create multiple accounts per site which is time-consuming and
against the site’s TOS).
                                                                                23
The following backlinking strategies are all designed to circumvent these
problems and give your backlinks more punch.



L INK W HEELS
Link wheels are probably the most commonly known type of link-building
strategy. A link wheel consists of a series of online properties, all linking to
your site as well as linking to each other in a daisy-chain fashion.




Link-wheels have two things going for them:

   1. Each site promotes the next site in line (i.e. provides a backlink to the
      next site in line), making each one of the sites slightly more
      authoritative and important. By the same merit, the sites pass Page
      Rank to each other. This, in turn, means that the links going to your
      money site get a bit of extra weight and pass more PR.
   2. It’s very likely that every page and every link in the link wheel will get
      indexed. A search engine bot finding one of the pages in the wheel
      will follow both links, one of which will lead to the next link wheel
      page. There, the bot will find the link to the next page in line etc. until
      every page is indexed.




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This second strength of the link wheel is also its greatest weakness. Quite
simply, the link wheel is totally artificial (real, organic links would never form
a neat wheel like that). We can assume that Google gives more weight to
what it considers naturally built links and link wheels are very easy to detect,
so I recommend never completing the link-wheel like in the diagram above.

Daisy-chaining a few sites together definitely makes sense and can benefit
you, but I just recommend leaving one link open.

For more information on link wheels, see this video.



L INK R EINFORCEMENT
Those of you who went through my Money Vine training course already got
the scoop on link reinforcement and link pyramids.

Link reinforcement is when you build links to your site and then build links to
the pages linking to your site. In other words, you “reinforce” a link by
building backlinks to the page it sits on, thus increasing its authority and Page
Rank.

In the example below, we see one simple link with reinforcement through
two additional links:




By linking to the article, we’re effectively making the link from the article to
our site more valuable.



L INK P YRAMIDS



                                                                                25
A link pyramid is the concept of link reinforcement taken one step further. To
build a link pyramid, you reinforce one backlink with more backlinks, then
reinforce those backlinks with even more backlinks and so on. The result
might look something like this:




The idea here is that you create one really high-value backlink by stacking a
lot of other backlinks on top of it, each passing Page Rank and authority down
through the pyramid structure.

Note: Remember how I said no-follow isn’t something you need to worry too
much about? Well, this is one of the exceptions. Before you start building a
link pyramid, make sure that the page you’re building a pyramid on doesn’t
have the no-follow tag on your backlink. (Use SEOquake to check).



L INK H UBS
Link hubs are also based on the principle of link reinforcement. Each hub is a
group of sites linking to one particular page which contains a backlink to your
money site. Link hubs are most commonly used together with massive
(automated) link-building.

The theory goes like this: If you get a brand-new domain, set up a new site on
it and then start blasting massive amounts of backlinks at it, this will look
suspicious in the eyes of the search engines. Search engines tend to trust



                                                                             26
aged, established domains more than new ones. And tons of backlinks
popping up for a fresh domain might seem spammy.

To avoid that kind of trouble, you just go ahead and blast all of those
backlinks at an aged, established domain like an article directory, free
blogging platform or other Web 2.0 site. The idea is that, directed at such a
site, all of those backlinks won’t raise a red flag.

Here’s what a site with two link-hubs might look like:




C OMBINATIONS
The strategies described above are all based around similar principles and it’s
up to you how systematic you want to be about your link-building.

Theoretically, all of the strategies can be combined; You could build link-hubs
using the pyramid-structure for each of the hubs and then link them all
together as a wheel. That’s squarely in the territory of “overthinking it”,
though.

Realistically, your backlinks will never be quite as neat and organized as
shown in the example diagrams above – and that’s a good thing, since a bit of
randomness makes a link-network look more natural.

It’s quite likely that you’ll want to combine a few of the strategies. You’ll
definitely want to have a whole range of simple backlinks, just going from
some online property to your site. In addition, you’ll want to make use of
link-reinforcement, to give your site another boost. Whether you prefer

                                                                                27
building hubs, wheels, pyramids or a combination of the three is really up to
you.

The most important thing to take away from all this is that for successful link-
building you must make use of the principle of link-reinforcement in one way
or another.




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C LOSING W ORDS
Now, all that’s left to do is for you to get started with your link-building. This
guide has provided you with everything you need to know to get your sites
and pages listed for some high-traffic keywords and as you may have noticed,
all of the discussed methods are completely free.

I highly recommend that you create a system for yourself (also see bonus
video nr. 2 on this subject). Create a habit of doing certain link-building
activities each and every day. It doesn’t have to be a huge chore and you
don’t have to spend hours on it. Even just writing one article a day, spending
a few minutes commenting on blogs and fashioning the pages you create into
pyramids, wheels or hubs will bring you fantastic results, given a bit of time.




M ORE T RAINING M ATERIAL
If you liked this free guide, also check out my other training material:



Everything You Ever Wanted to Know About Keyword Research
Easily the best keyword research training ever. Yours for free.



WordPress Websites Made Easy
How to quickly and easily build your own website from scratch, even if you’ve
never done anything like this before. Yours for free.



The Money Vine
SEOLinkVine and other blog networks can get you good results. Use them
together with the Money Vine strategy and they’ll get you awesome results.




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