Play Outdoors Investor Deck

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					• Proven Scalability with Niche Market
• Multi-Revenue Sales Channels
  – Shopping Comparison Websites
  – Ecommerce Website
  – Brick and Mortar
  – Print Catalog
  – Email Marketing
  – Marketplace Websites
• Overall Outdoor Market $5 Billion
• 15% Kid/Family Specific $750
  Million
• 4.5% increase internet sales
  2009
• Mainstream Junior Apparel and
  Footwear Market $8 Billion
• Accessibility, Relevance,
  Knowledge, High Quality
  Product, Community
• Specialty
  Mom and Pop
  Brick and Mortar Focus

• Big Box Retailers
  Kid Specific Sales 5-10% Gross
  No Specific Customer Service

• Product Manufacturers
  Retail Channels Secondary
  Limited to own products/inventory
Attract Customers:                 Retain Customers:
•   Product Feeds: Mercent         •   Email Marketing
•   Paid and Unpaid Traffic        •   Direct Catalog
•   Ecommerce Website              •   VIP Events (Loyalty
                                       Programs)
•   Affiliate/Referral Marketing
                                   •   Stellar Customer Service
•   Unique Brand Messaging:
    Ruckus Ready                   •   Relevant and Updated
                                       Content
•   Brick and Mortar Lifestyle
    Stores                         •   Community
•   Technology: Fit Guide,         •   Product Mix
    Location Based Mobile
    Marketing                      •   Ruckus Ready
• Our Focus
•   Only Kids
•   Stellar Customer Service
•
                SECTION DIVIDER
    Experienced Team

• Unique Voice
•   Ruckus Ready Promise
•   Fresh and new Brand

• Content
•   Community Driven
•   Consumer Resource
•   Relevant and Timely
•   Sarah Laufer
    CEO/Co-Founder
•   Justin Rae
    CFO/Co-Founder
•   Steve Klee, CTO
•   Simon Politakis, CTO
•   Gary Bracelin, Merch
    Director
•   Bobbie Parisi, Advisory
•   Melissa Kirmayer,
    Advisory
•   Greg Rae, Advisory
• ~300% Gross Revenue Growth 2009 & 2010
       • 40% Average Gross Margin
      • Positive Cash Flow Fall 2011

                        PlayOutdoors 2009-2010 Gross


  $350,000

  $300,000

  $250,000

  $200,000

  $150,000

  $100,000

   $50,000

       $0
             Jan-Jun          Jul-Dec     Jan-Jun          Jul-Dec
                       2009                         2010
• Ask of $1.3 Million
• Current Investment Structure
•   Founders Investment: $800k
•   Debt/Credit Lines: $475k

• Successful Investments/Exits
•   Lucy purchase by VF in 2007 for $110 Million
•   Backcountry.com purchase by Liberty Media in 2005
•   Evo Gear and Road Runner Sports (Remain privately held)

				
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posted:10/21/2010
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