How Working Out at the GYM (Google, Yahoo and MSN) Can Build Media
Exposure and Profits
A toned body draws attention and admiration. A fit and supple body packs
the energy to perform at the optimum level. Staying in shape also
improves confidence and gives the necessary boost to march ahead in life.
Only those that are fit can survive the race and competition in life.
Working out at the gym is an obvious thing to do to stay in shape. Along
with eating healthy foods, time spent in the gym is the prescription for
those that want to shed weight and become fit.
Web sites that want to improve their visibility and profitability on the
Internet have to be search engine and social media fit. This fitness can
be achieved through working out with the three most popular search
engines - Google, Yahoo, and MSN (GYM). Web sites always clamor to be on
the top of the search engine results. Only the fit ones can withstand the
rigors of competition of business today. Similarly, only the search
engine fit web sites can catch the attention of the buyers and increase
exposure as well as sales of the products and services they are dealing
with. Otherwise there is every possibility of a web site getting lost in
the crowded and seamless cyberspace - unnoticed and unvisited.
What it means to be Google, Yahoo, and MSN (GYM) Fit
This simply means that your web site should be so worked upon that it
becomes easily searchable on these three popular search engines - Google,
Yahoo, and MSN. Your web site attains search engines fitness when it is
perfectly ready for submission to the search engines. The fitter and
suppler the web site, the better is the chance to come at the tops of
The first step towards that is to get a set of keywords that these search
engines love. As getting the membership of a gym doesn't automatically
build muscles, simply getting keywords related to your web site will not
build your website's fitness for these search engines. The content of
your web site should be written and rewritten with appropriate mixing of
these keywords. The incorporation of keywords should be as per the norms
of the search engines. Too many keywords would risk banning of your web
site by the search engines. And a paucity of keywords would not deliver
the desired results and defeat the entire purpose of adding keywords.
Just as the right amount of time spent on exercise would result in superb
muscles, enriching the content with the right amount of keywords will
result in a search engine ready web site.
Search engine spiders are computers and they use a complex algorithm that
the SEO experts understand. Apart from adding keywords to the content
there are hundreds of other factors related to search engine
optimization. As a novice if you dabble in this you may over-do things
and then risk getting your web site banned from the search engine
altogether or blacklisted. This job is better left to a SEO professional.
A certified fitness coach knows exactly how to target muscle groups to
help with growth, appearance and performance. Left to your own devices,
you may over-do or work out very little to get any visible benefit. Or
worse still, you may injure yourself by not exercising in the proper way.
Exercising according to the plan of a certified gym coach will slowly and
yet definitely yield results. Similarly, efficient SEO professionals are
capable of improving the ranking of your web site through a systematic
approach. They would know what keywords to use and how many times in the
content. They will suggest creating blogs for your web site and making
them popular in social media networks. Using other techniques such as
social book marking, adding images, and creating links that will push up
the ranking of your web site. Combining a host of factors a dependable
SEO professional will optimize your web site just as a certified fitness
coach combines exercise, nutrition, and rest to shape your body.
Media Exposure and Profits through Search Engine Fitness
More and more users are choosing the Internet and the search engines to
buy products and request services. Trends in ad spending by sellers and
buyer behavior indicate that the shift is clearly pronounced towards the
Internet more than any other form of media. The Internet is poised to
become the dominant player among all media sources for its easy and cheap
accessibility, wider reach, speed, and convenience.
Exposure on the Internet is both affordable and durable. Advertising for
a single day in a national daily or a regional daily costs tens of
thousands of dollars. With much less than that, a web site can be set up
and made to be search engine optimized too. The web site stays for as
long as the owner wishes. TV ads are gone in seconds. The viewer goes to
pick up a drink from the fridge and the ad is gone. There is a greater
possibility that the viewer simply mutes the channel or changes the
channel when your ad is on. A 30-second spot on TV is equally costly. A
CPM (cost per thousand) of $20 for a 3o-second spot reaching out to one
million viewers watching a show would cost $20,000. For less than half of
that cost you can start a neatly designed web site and employ the
services of an expert SEO professional to enhance its search engine
visibility. Moreover, traditional advertising wastes nearly half of the
ad money by focusing on the wrong demographic group or by missing target
audience altogether. In 2006 nearly $220 billion of the total $428
billion spent on advertisements worldwide was wasted. This waste is
almost non existent in Internet advertising, specifically in web site
creation and promotion of the web site through SEO. Cutting down such
colossal waste translates into money saved, reduced costs, and better
profits. For these reasons advertisers increasingly prefer using the
Internet as the medium of advertisement. By 2011 advertisements on the
Internet are going to surpass advertising on other forms of media.
Social media allows for a two way interaction unlike traditional media
which only allows the sellers' voices to be heard. Targeting the required
audience and reaching out to them at an affordable cost through search
engine optimization makes a lot of sense. A GYM (Google, Yahoo, and MSN
search engine) fit web site is more likely to come at the top of search
engine results, attract larger traffic, and convert a greater number of
visitors in to sales. Isn't that the bottom line every producer and
seller is aiming for? So hit the GYM and reap the benefits. The sooner
you do it the better. Remember, you are never too late for fitness
exercises and your web site is never too late for GYM fitness. Make sure
that you consult the relevant professionals (a doctor and a certified
fitness coach for physical fitness and an ace SEO professional for GYM
fitness) before you embark on either venture.
Doug Dvorak is the CEO of DMG Inc., a worldwide organization that assists
clients with productivity training, corporate humor and workshops, as
well as other aspects of sales and marketing management. Mr. Dvorak's
clients are characterized as Fortune 1000 companies, small to medium
businesses, civic organizations and service businesses. Mr. Dvorak has
earned an international reputation for his powerful educational methods
and motivational techniques, as well as his experience in all levels of
business, corporate education and success training.