An Introduction to Social Media Optimization Social Media Optimization is getting immensely popular as an interactive marketing strategy. This technique is mainly used for optimizing various websites. It enables websites to get connected to varied online sites and make them popular among online communities. This immensely popular and magnetic term is also known as SMO. The major concept behind SMO is the optimization of a site by executing several changes to it. With the application of these changes, sites would become more visible as well as accessible. If the concerned site appears more frequently on custom search engines, such as Technorati that means it has been successfully optimized. Other significant posts that denote the success of site are blogs, vlogs and podcasts. Rohit Bhargava coined the term Social Media Optimization. According to him, strategies applied in this great marketing technique draws people to a specific website. For Instance, new channels are great way for drawing people to a particular website. This hugely popular marketing strategy is based on major five rules. Firstly, you must enhance links of the specific site. Secondly, tagging and book marking must be made easier. Thirdly, links that are inbound must be rewarded. Fourthly, you must make the content travel a lot. Lastly, promoting the mash up would definitely help in the optimization of the site. SMO mainly comprises of various strategies, such as appending RSS feeds and "Digg This". Another popular strategy is the inclusion of Flicker photo slides or YouTube videos. Other major highlights are the active participation and spreading awareness by conversation with the community. Although, SMO or Social Media Optimization is a new term in the internet marketing, but it is the best way for making you presence felt everywhere!