Monetize Your Web Site - Fast

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					Monetize Your Web Site - Fast!
If you rely solely on the sale of goods and services to generate revenue
from your website, you're missing some nice money-making opportunities
that are easy to implement, and deposit cash into your business account
every month.
Let's look at some different ways you can generate cash from your online
Pay-Per-Click Programs The most popular are AdWords and Adsense. By
enrolling in a PPC program, you agree to allow the search engine to place
paid-for links on your site. Now, you can arrange these little blue cubes
in a skyscraper on the right side of the page, place them below the fold,
above the fold. You decide.When you enroll, you're given a letter/number
string to insert into your HTML code that identifies you as the source of
the click. And that money is added to your account. It's a one-time sign-
up and automated revenue. Those are the positives.
The negatives are (1) you have no choice which ads are placed on your
site, though you can stipulate no direct competitors. If you're placing
PPC ads, you're subject to a variety of click fraud schemes, including
legions of workers in poor countries who earn a penny a click depleting
your marketing resources. So whether you're placing ads or renting space
for ads, there are pros and cons.
Affiliate Programs The small site owner's best friend. You become an
affiliate of a larger company. You provide a link on your site (you
choose the size) and for every click-through that leads to a sale or some
other desired action, you make money. For example, if you put up an eBay
link on your site, eBay will pay you a flat rate for each sign up plus a
nickel any time one of your sign ups places a bid. Get a couple of
hundred active bidders and the numbers add up quickly. To learn more
about affiliate programs, visit Commission Junction and open an account.
Choose affiliates that will appeal to your ideal site visitor. For
example, if you're selling porcelain figurine collectables online, a link
to a car tire web site won't generate much in the way of affiliate cash.
Instead, sign on with other collectible affiliates to tempt visitors to
clink on one of your affiliate links. Choose affiliates with care. Too
many and your site will be viewed as a links farm offering little in the
way of useful information to visitors. Five or six well-chosen affiliate
programs should up your site revenue quite smartly.
Hosted Content You can rent space on your site to another site owner - a
page where the site owner posts an article with links back to his or her
site. How much you can charge depends on things like your reach, traffic
rank, page views and so on. This provides a couple of benefits. First, it
provides fresh content for your site, though it is important that you
know what appears on your site. It also generates monthly or weekly
income. Advertise your site space on SEO blogs, site designer blogs and
other places where web denizens dwell.
Paid Advertising How would you feel about a Coke banner across the top of
your web site? Would it detract from the look, the impression you're
trying to display t the world? How about small graphic links that take
your site visitors to related sites. For example, if you run a cruise
booking service, chances are those travelers would be interested in other
vacation opportunities - opportunities available with a click off your
site. This paid advertising doesn't rely on the clicker to perform a most
desired action. Paid advertising pays either by the click or by a flat
rate. Further, the advertising will change in many cases. It may be a
Coke banner for a week followed by a banner for Hertz car rental.
Unfortunately, you can't control the space you rent out - other than
opting out of the paid advertising program altogether.
There are other money making opportunities using a website as a base. A
subscription newsletter; monthly reminders of upcoming birthdays;
outsourced services and other ways to wring some more cash out of your
site. Don't rely on sales alone. Develop as many revenue streams as you
can (without making your homepage look like a carnival midway) to enjoy
max financial benefit from all your hard, online work.
Paul Lalley