Banner Ad Technique

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					Banner Ad Technique
If you want to place a banner ad on other sites, there are three ways to
do it. First, you can arrange to display the banner ads of other
companies on your site, in exchange for them displaying your banner.
Secondly, you can simply pay a publisher site to post your banner; and
thirdly, you can pay a banner network (do a search online for them) to
post your banner on a variety of publisher sites.
For anyone who may not have a lot of start-up capital to dedicate to
advertising, exchanging banners with other webmasters may be the way to
go. You can approach this in two ways. First, you can cultivate
relationships with the owners of other websites with whom you can then
trade banners. This will allow you to place your banner ads on particular
sites and to post other banner ads that suit your site. This can be time
consuming, however, as you will have to foster relationships with each
webmaster. That means you won’t be able to post your banner on very many
sites at first.
To get your banner ad on a lot of sites in a much shorter amount of time,
consider joining a banner exchange program. The way banner exchanges work
is simple: You post a certain number of banner ads on your site, and the
webmasters of the sites related to those ads post your banner on other
sites. Generally you’ll have to post more than one banner ad for every
one of yours that they post – that’s how the exchange program turns a
profit. The arrangement gives them more banner ad spaces than actual ads
they need to place for their members. They can then sell the extra ad
space to paying advertisers.
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