NETWORKING by wuyunyi

VIEWS: 14 PAGES: 21

									NETWORKING
  ESSENTIALS
 PRIOR TO NETWORKING…
REMINDER: KNOW YOURSELF
 Skills

 Interests

 Personality

 Values


                          2
            WHY NETWORK?
Gain information about:
   - target organizations or fields
   - trends in the field or industry
   - problems, critical issues, and needs facing the
   industry
   - alternative options to explore or avoid
   - new sources and channels

                                                       3
           WHY NETWORK? cont.
   Gain exposure to people already in field
   Build relationships
   Obtain names of additional contacts
   Serve long-term career prospects
   Stop procrastinating
   Improve ability to identify opportunities and
    access “hidden job market”

                                                    4
     HIDDEN JOB MARKET
Positions not advertised/not yet advertised
 Impending vacancy

 Actual vacancy

 Organizational growth

 Organizational change (markets, economic
  conditions, technology)
 Organizational opportunity (address a new
  problem or need)
                                              5
      TYPES OF NETWORKING
FORMAL NETWORKING: joining industry groups
  and professional organizations; contacting people in
  your field who might know of opportunities or
  connect you with others.

INFORMAL NETWORKING: asking people in your
   immediate surroundings (family members, friends,
   peers, faculty, alumni) for potential networking
   contacts.


                                                         6
NETWORKING FOR RESULTS
Preferred Networking Methods
 Emphasize quality vs. quantity: identify small
  number of selectively targeted contacts
 Build relationships: stay in touch with key
  contacts in your network
 Plan a strategy rather than relying on luck and
  numbers


                                                    7
BUILDING YOUR NETWORK
Step 1: List Your General Contacts
Friends, acquaintances, fellow students, family,
  former employers and co-workers, faculty,
  members of professional groups, church groups,
  or volunteer organizations with which you
  belong, family doctors, lawyers, and accountants,
  online communities, etc.)



                                                  8
BUILDING YOUR NETWORK cont.
Step 2: Identify Most Relevant Contacts
Choose those who:
 are knowledgeable about and relevant to your
  career area
 have large networks themselves (faculty,
  consultants, those in professional service
  professions)
 have known you over time time or who have
  indicated willingness to assist you
                                                 9
  BUILDING YOUR NETWORK
                     cont.
Step 3: Create Key Contact List
 Identify and transfer 3 to 5 people from Step
  2 process
 Add to this list contact info for key
  individuals whom you may not know,
  including public figures, people who are
  written about or quoted, people who write
  about the field, etc.
                                                  10
    BUILDING YOUR NETWORK
                        cont.
   Create a spreadsheet to organize contact
    information for your key contacts




                                               11
 THE NETWORKING MEETING
Preparation:
 Be clear about what you want to learn
 Research contact’s organization and/or
  background
 Prepare list of questions
 Plan for the allotted time
 Prepare your “commercial”



                                           12
           “TELL ME ABOUT
             YOURSELF”
   Your own personal commercial: gives listener a
    quick synopsis of your background
   Addresses who you are, what you have done,
    what you’re currently doing, what you hope to
    be doing, 2 to 3 examples of your greatest
    strengths, and some evidence to support these
   Think about customizing your commercial to fit
    person you are meeting
                                                     13
           “TELL ME ABOUT
            YOURSELF” cont.
   Rehearse; tape yourself if possible
   Strive to keep it fresh and spontaneous
   Keep commercial to 30-40 seconds
   Communicate key strengths
   Communicate goals




                                              14
       CONTACT METHODS
Telephone:
  - if you reach intended contact, use your
  commercial
  - if you get voicemail, try calling back to reach
  the person; leave voicemail only after several
  tries with brief introduction, purpose of your
  call, your contact information, and state that you
  will call again


                                                   15
   CONTACT METHODS cont.
Letter or e-mail message:
  - introduce yourself, your referee, and the
  purpose of your contact
Intermediary:
  - if someone is referring you, ask that person to
  call on your behalf to make the initial
  connection
Ask for only 15-20 minutes of contact’s time.

                                                      16
        CONDUCTING THE
           MEETING
Dress appropriately
Turn off cell phones!
Establish rapport:
 mention referee, or if you made direct contact,
  explain why you chose this person




                                                    17
 CONDUCTING THE MEETING
          cont.
Summarize your background/interests:
 use commercial

 mention shared areas of interest and knowledge
  of problems relevant to the field
 explain, if necessary, that you are not expecting
  contact to have/know of a job
 do not produce resume unless asked




                                                      18
 CONDUCTING THE MEETING
          cont.
Ask questions and listen actively:
 request feedback on career areas you’re exploring

 share information about what you’ve already
  learned
 ask both prepared questions and follow-ups to
  what contact tells you
 key in on mentions of problems and trends

 show genuine interest

                                                 19
  CONDUCTING THE MEETING
           cont.
Respect the contact person’s time:
 Be aware of the amount of time to ask questions and
  convey information that are the most crucial
Ask for referrals:
 as meeting concludes, ask for additional names if they
  haven’t been mentioned already
 be prepared to prompt contact by specifying the types
  of individuals you would like to meet
Confirm any follow-up actions


                                                           20
                 FOLLOW-UP
   Always, always, always send a thank-you letter
   Maintain records of meeting, including:
    - information obtained
    - action steps
   Maintain contact! Keep relationship active;
    provide updates on your progress periodically;
    send useful information


                                                     21

								
To top