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Why SEO is so Important


SEO, or Search Engine Optimization, has been around for a few years, and by now most people have a
vague idea of what it is, even if they don't fully understand it. But, exactly what is SEO, and why is it so
important? At its heart, SEO is the means by which you can drive your website up to a higher and more
profitable ranking in the search engine results. It's clear that ranking well in the search engines is the key
to attracting visitors and ultimately the success of your website, so SEO is vital.

How does SEO work, and how is it actually performed? To start off with, we'll discuss how it works. The
search engines use differing algorithms which they apply to each site to decide where the site should be
ranked. In other words, they decide how high to rank sites depending upon how sites meet their criteria.
There are numerous factors involved in the search engine algorithms, but not all of them have equal
weight, so it's crucial to focus on the most important first.

One of the most crucial things the search engines look for is relevance. The ultimate goal of the search
engines is to provide the user with the absolute best match to whatever it is they type in the search box,
and as the number one site gets the most clicks, they want the number one site to be the most relevant
valuable site they display.

The search engines also rank by factors such as site popularity and site age. The search engines believe
that popular sites are good sites, because otherwise they wouldn't get the number of visitors they get,
so site popularity is quite an important ranking factor. Site age isn't something you can change,
unfortunately, but it's only one factor in the search engine's ranking algorithms, its importance is simply
because a site with age is likely to be a site that sticks around, while other sites come and go. While new
sites can rank well, search engines tend not to trust them as much as they do older ones. Many websites
are here today, gone tomorrow, and the last thing the search engines want to do is rank a site highly if
it’s unlikely to stay around for the long haul. This may make it seem as if it’s impossible to get a new site
ranked. The truth is, it's just one ranking factor, and if everything else is spot on there's no reason your
site can't compete.

What's the first thing you should do with SEO, and how can you make sure that your site meets the
search engines' criteria? For starters, it’s important to use a bit of common sense. If you want to rank for
a phrase like “free acne treatment” then ensure you offer potential visitors to your site information
about a free acne treatment! You need a site that contains plenty of useful content, which provides the
searcher with the exact information they're searching for. The information also has to be useful! If your
page manages to get a high search engine ranking, and readers visit your page, only to leave the page
within a few seconds the search engines are going to penalize you. Why is this? Because they are well
aware that if someone visits your site and leaves immediately, they’re NOT getting the information they
want, and as mentioned previously the search engines want to provide searchers with the best and most
relevant information.




SEO Expert Global
SEO Expert Global


Once upon a time, website builders used to be able to trick the search engines, by what's known as
"keyword stuffing", which involved using the keyword they wanted to rank for numerous times on the
page, making it virtually unreadable to humans, but seem highly relevant to search engines. Fortunately,
this system no longer works, as search engine algorithms have become much more sophisticated, and
any sign of unnatural keyword usage gets penalized by the search engines. So, the moral of this story is
to make the content read naturally, and don’t put the keyword in more than once or twice per every
hundred words. It's also a great idea to include related keywords, also known as LSI keywords, which
adds to the page relevance. When a page includes not just the main keyword or keyphrase, but also
incorporates other LSI keywords, the overall theme of the page is strengthened, which helps in ranking.

Once your content is in place and is well optimized, it's important to look at the part of the site that's
visible to search engines but not to human visitors. Now's the time to add meta tags to your site, these
tags show the search engines what the site's about. You only need to include a few meta keywords (no
more than five, don't stuff heaps and heaps in) and a brief meta description which uses your main
keyword or phrase. It's also critical to ensure you have a header tag that uses your keyword or phrase.
One other important factor is the site's activity, meaning sites need to be updated on occasion. They
don’t want to rank a site highly if the last time it was updated was 1998! Getting in and changing your
site, adding pages etc. is a good way of letting the search engines know that you're keeping it up to date
and relevant, which is important.


Once all the on-page factors are taken into consideration, the next stage is to consider off page SEO. We
already mentioned that the search engines like to rank popular sites, so ensuring that your site is seen as
“popular” is also critical. So what's the easiest way of making a site appear popular? Backlinking is the
easiest way to get your new site appearing popular. A backlink is nothing more or less than a link from
another website. To the search engines, backlinks are like "votes" for your site, the more you've got the
more popular your site appears and the higher it's ranked. Some backlinks, however, are given a much
higher weighting than others. Backlinks from sites that are themselves highly regarded by the search
engines, are more valuable than ones from less popular sites. What this means is that the more high
quality sites you can get backlinks from, the better your site will be regarded.


Once you know the basics of SEO you're off to a good start. If you want success for your website, it's
crucial to know something about SEO, but if you haven't the time to work on it, find an excellent SEO
services professional who can help - you won't succeed in the online world without a well optimized site.

Visit SEO Expert Global to find out how you can get your site to the top of the search engines using our
proven SEO services.




SEO Expert Global
SEO Expert Global


Why Your Website Needs SEO



SEO, or Search Engine Optimization, has been around for a few years, and by now most people have a
vague idea of what it is, even if they don't fully understand it. But, exactly what is SEO, and why is it so
important? Basically, SEO is a way of giving your website the best chance possible of a high ranking in
the search engines. Obviously, if you want to get visitors to your site, you need a high ranking, so great
SEO is crucial for the success of your site.


How does SEO work, and how is it actually performed? We'll begin this discussion with how SEO works.
Each of the search engines uses particular formulas, or algorithms, to decide how to rank particular
sites. In other words, they decide how high to rank sites depending upon how sites meet their criteria.
However, not all criteria are rated equally, so it's important to focus on the most important of the
ranking factors before tweaking those that have less impact.


One of the major factors of a site's success in the search engines is how relevant it is. The ultimate goal
of the search engines is to provide the user with the absolute best match to whatever it is they type in
the search box, and as the number one site gets the most clicks, they want the number one site to be
the most relevant valuable site they display.


The age of the site, and the site's popularity are other factors that can affect your site's rank. When the
search engines think you're site's popular that's a point in your favor, because if your site gets plenty of
visitors, the information is obviously good. Site age isn't something you can change, unfortunately, but
it's only one factor in the search engine's ranking algorithms, its importance is simply because a site with
age is likely to be a site that sticks around, while other sites come and go. Search engines are more wary
of newer sites. It's because so many websites are created only to be abandoned just months down the
track, as the website owner gets tired of them, or develops new interests, the search engines only want
to highly rank sites they believe will stay around. A lot of people fear that the preference for older sites
may make it impossible to get a good ranking. Fortunately, it isn’t, but it does mean that everything else
must be spot on.


What's the first thing you should do with SEO, and how can you make sure that your site meets the
search engines' criteria? For starters, it’s important to use a bit of common sense. If you want to rank for
a phrase like “free acne treatment” then ensure you offer potential visitors to your site information
about a free acne treatment! This means offering a content rich site (or page) about the topic that
makes it very clear to both search engines and human readers what the page is about. Whatever's on
your site must also be useful to the reader! If your page manages to get a high search engine ranking,
and readers visit your page, only to leave the page within a few seconds the search engines are going to
penalize you. Why might this be? Simply because your site hasn't offered the visitor what they wanted -


SEO Expert Global
SEO Expert Global


if they got the information they were searching for from your site, then they would have spent a great
deal longer there, the fact they're gone straight away means your site, in the eyes of the search engines,
is poor.


There was a time people could rank sites highly by “keyword stuffing”, that is, putting their keyword as
many times as possible onto the page, so that while the page may be useless gibberish, the search
engines would think it was relevant and rank it highly. Fortunately, this system no longer works, as
search engine algorithms have become much more sophisticated, and any sign of unnatural keyword
usage gets penalized by the search engines. So, the moral of this story is to make the content read
naturally, and don’t put the keyword in more than once or twice per every hundred words. Another
good idea is including related keywords (these are known as LSI keywords). The topic of any website
page is strengthened if a variety of terms all relating to the main keyword are incorporated.


Once the content’s in place, including a title, headings and subheadings that utilize your keyword and
related keywords, you need to consider the “back end” of your site, that is, the part search engines see,
but readers don't. Here’s where you can put in some meta tags that tell the search engines what your
site is about. You only need to include a few meta keywords (no more than five, don't stuff heaps and
heaps in) and a brief meta description which uses your main keyword or phrase. Ensure you have a
header tag as well, which incorporates your keyword. Finally, the search engines like sites that show
regular updates and activity. If your site hasn't been updated in the past few months, it's time to make
some changes! Getting in and changing your site, adding pages etc. is a good way of letting the search
engines know that you're keeping it up to date and relevant, which is important.


Once all the on-page factors are taken into consideration, the next stage is to consider off page SEO.
Popularity is an important factor in ranking a website, so it's a great idea to make your site appear
popular even if it's brand new and never had a visitor. So what's the easiest way of making a site appear
popular? The best way to do this is through the process of backlinking. What's a backlink? It's simply a
link from another site to yours. To the search engines, backlinks are like "votes" for your site, the more
you've got the more popular your site appears and the higher it's ranked. Some backlinks, however, are
given a much higher weighting than others. A backlink from a site that is itself well regarded and popular
is much, much more valuable than one from just any old site. What this means is that the more high
quality sites you can get backlinks from, the better your site will be regarded.


Once you know the basics of SEO you're off to a good start. Success for your site is only going to be
possible if you've got great SEO, whether you do it yourself or find an SEO expert professional who can
do it for you.

Visit SEO Expert Global to find out how you can get your site to the top of the search engines using our
proven SEO services.



SEO Expert Global
SEO Expert Global


The Importance of Great SEO


Most people have some idea of what SEO is, even if all they know is that it’s short for “Search Engine
Optimization”. So, what is SEO specifically, and why would you need it? At its heart, SEO is the means by
which you can drive your website up to a higher and more profitable ranking in the search engine
results. It's clear that ranking well in the search engines is the key to attracting visitors and ultimately
the success of your website, so SEO is vital.


What does SEO involve, and how does it work? We'll begin this discussion with how SEO works. All the
major search engines use particular algorithms for their site ranking procedures. In other words, they
decide how high to rank sites depending upon how sites meet their criteria. While there may be a vast
number of factors that the search engines take into account, some are weighted much more heavily
than others.


One of the most crucial things the search engines look for is relevance. The ultimate goal of the search
engines is to provide the user with the absolute best match to whatever it is they type in the search box,
and as the number one site gets the most clicks, they want the number one site to be the most relevant
valuable site they display.


The search engines also rank by factors such as site popularity and site age. When the search engines
think you're site's popular that's a point in your favor, because if your site gets plenty of visitors, the
information is obviously good. Site age isn't something you can change, unfortunately, but it's only one
factor in the search engine's ranking algorithms, its importance is simply because a site with age is likely
to be a site that sticks around, while other sites come and go. Search engines are more wary of newer
sites. The search engines want to know that the site's they're recommending to their users are ones that
are going to stick around and continue providing good content, not ones that could vanish at a
moment's notice. This may make it seem as if it’s impossible to get a new site ranked. Fortunately, it
isn’t, but it does mean that everything else must be spot on.


So where do you start with SEO and how can you ensure your site meets the criteria as closely as
possible? For starters, it’s important to use a bit of common sense. You want your site to rank for "free
dog training tips" then you'd better make sure that you offer visitors to your site some free dog training
tips! You need a site that contains plenty of useful content, which provides the searcher with the exact
information they're searching for. This site content and information must be something the visitor can
use! If your page manages to get a high search engine ranking, and readers visit your page, only to leave
the page within a few seconds the search engines are going to penalize you. Why? Because they are well
aware that if someone visits your site and leaves immediately, they’re NOT getting the information they
want, and as mentioned previously the search engines want to provide searchers with the best and most



SEO Expert Global
SEO Expert Global


relevant information.


There was a time people could rank sites highly by “keyword stuffing”, that is, putting their keyword as
many times as possible onto the page, so that while the page may be useless gibberish, the search
engines would think it was relevant and rank it highly. However, it’s been a long time since this was the
case, and again, if a keyword is used in an unnatural manner, the page will be penalized. The ideal way
to use keywords and phrases now is to incorporate them no more than once or twice in every hundred
words, and to ensure that the text is coherent and fluent. Alongside the main keyword, it's ideal to
include other related keywords and phrases (LSI keywords) in your content. Pages that include many
relevant keywords and keyphrases, and which incorporate them logically, are often seen as higher
quality than ones that only stick to a single keyword or phrase.


With content in place, the next SEO focus turns to the part of the site which isn't visible to human
readers. Now's the time to add meta tags to your site, these tags show the search engines what the
site's about. This involves putting in meta keywords, up to about five, as well as a meta description
which also uses your keywords and. Also ensure you use a header tag which has your keyword in it, this
is crucial. Finally, the search engines like sites that show regular updates and activity. They don’t want to
rank a site highly if the last time it was updated was 1998! Making regular changes to your site is one
way of letting the search engines know that your content is being kept up to date and relevant to
today’s viewer.


Changes to your site's content and back end are all considered on page SEO, however even more
important is off page SEO. We already mentioned that the search engines like to rank popular sites, so
ensuring that your site is seen as “popular” is also critical. But how do you make a new site look
popular? Backlinking is the easiest way to get your new site appearing popular. What's a backlink? It's
simply a link from another site to yours. The search engines count backlinks as “votes” for your site, so
the more you get, the more the search engines like it. However, not all backlinks are created equal. A
backlink from a site that is itself well regarded and popular is much, much more valuable than one from
just any old site. Ideally your goal is to therefore get as many backlinks from good quality and highly
regarded sites as possible.


Naturally, it’s not possible to teach everything about SEO in just a few paragraphs, but knowing the
basics is a great starting point. If you want success for your site or business, then knowing the basics of
great SEO is crucial, and further developing your skills and knowledge (or enlisting the services of
someone who knows more than you) is the only way you can hope to stay competitive in today’s online
world.

Visit SEO Expert Global to find out how you can get your site to the top of the search engines using our
proven SEO services.



SEO Expert Global

				
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