The Rise of Social Commerce

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Digital Media Interpretation: The Rise of Social Commerce


Interpret Insight:
Consumers are tightening their belts during this recession and looking for deals wherever they can find them.
Interpret’s New Media Measure™ finds that 68 percent of online shoppers have cut back on their spending. At the
same time, the meteoric rise of flash sale and collective buying websites like Groupon and The Gilt Group have
demonstrated an appetite for online bargains. While 22 of the top 25 online retailers offer flash sales to their
customers, hardly any are leveraging their social media strategy as effectively as smaller companies that focus on
providing these sorts of deals. Major retailers need to tak
				
DOCUMENT INFO
Description: In an uncertain economy, consumers are tightening their belts and many are starting to turn to the Internet to find ways to save money with printable coupons, flash sales and group-discount newsletters like Groupon.
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PARTNER Interpret LLC
Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret's innovative focus on evaluating and measuring the intersections of content, technology, advertising and consumer behavior has attracted significant players across the media and entertainment landscape, including leaders in the home entertainment, consumer electronics, video game, digital media, mobile content, theatrical and advertising industries. Interpret's unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. Based in Los Angeles, New York and Dallas, with partners worldwide, Interpret's "on the ground" staff, strategic partnerships and strong vendor relationships give the company global reach throughout North America, Europe, Latin America and Asia Pacific.