iPhone Gaming: Is Apple Disrupting the Handheld Gaming Market? by InerpretLLC

VIEWS: 260 PAGES: 7

More Info
									 a snepeai o
G me Itrrtt n

P o e a n :s p l ir p i h
                       n
ih n G mig I A peD su t gt e
 a d ed a n    re?
H n h l G migMa k t

 r n o ye nepe S no Sr e i
B e t nL l Itrrt e ir t tgs
                        a  t
  c a l a t n e g nepe V t e y n l s
Mih e G re b r Itrrt PSrtg &A ayi
                          a       s
 UL 0 9
J Y2 0

P o e a n :s p l ir p i h
                       n
ih n G mig I A peD su t gt e
 a d ed a n    re?
H n h l G migMa k t
 r n o ye n rrt e i Sr e i
B e t nL l I epe Sn r t tg t
            t        o a s
  c a l a t n e g n rrt P t e y n l i
Mih e G re b r I epe V Srtg &A a s
                   t       a      ys

   AL
CAT YST
 h rp ucs o g mi p lai s n h i n a d P o c a l t e h d v e a
      d           g   i o
T e a i sces f a n a pct n o teP o e n i dTuhh se i zdte ei s s
                                h       o         gimi         c
r h n h l a n l f mstrae i h l - a d g n s y t d r i n o S n h
 u       d    g ao          n    n t n d r a            t
t e a d e g mi p t r ,hetn gteo gs n i i ut s n adNne d D a dte
 o y l Sai ot l H sh i e A p tr p r n nl h n e a d e a n
     a    o
S n P ytt nP r b . a teTn s p Soe ema e t ca g dh n h l g mi ?
              ae       u                 y            d     g

CORE QUEST ONSI                      AT
                                 REL ED REPORT      S
 ) ee o P n a p f n h set m f h et fh C s a n l f m? vln
           h      tt         r
1 Wh r d i o e p sii ote p c u o T eD aho teP a aG migP t r Eov g
                                                        ao       i
   ad e a n
        d     g
  h n h l g mi ?
                                  ad aen N w g o G mi a d a iMen
                                                       g
                                 H rw r i a e A e f a n , n Wh tt a s
 ) o o h i n a d P o c o ae o
             h     o
2 H w d teP o e n i dTuhcmp r t
                                 o P bses ee p r n e d r u e 0 9
                                      i ,     o ,          ,
                                 fr u lh r D vl esa dV n osJn 2 0
  h n x g n rt n fr i n l a d e
               o  at o
  te et e eai o t d i ah n h l d
   a n ei s
      g    c
  g mi d v e?
 ) o iteP n a d T e A p tr
        l    h      u
3 H w wl h i o e n i n s p Soe        T e uue f o slC c sAMi Le s s n o
                                       h Ftr o C no yl :
                                                   e e     d i As s t f
                                                            -f   e me
   f th o p r i so scesn h
    e         ut
  afc te p otn i frucs i te
                 e                    h Svnh e eai f a n ad ae Jn 2 0
                                                    o       g
                                      te ee t G n rt no G mi H rw r,u e 0 9
   ad e a n
        d     g rep c?
                    a
  h n h l g mi maktl e

                                       bu Nw      da   aue
                                      A o t e Me i Me s r
                                      n rrt e
                                       t    s      da auen rrtt n
                                                            t
                                      I epe’N w Me iMesr I epeai so
                                       r mo tl yd ae eer r n rrt
                                              y   c       h o t
                                      ae nh sn i tdrsac f m I epe’   s
                                       ae oy xet poin n e t n l e o
                                                s    dg -        y
                                      ctg r ep r , rv i i d pha a ss n
                                      r d a d re i r t n n itl d ,
                                       e            f   o     i
                                      t n s n maktnomai i Dg aMe i  a
                                        be n i
                                          l     e a s
                                      Mo i a dVd oG me.

                                       o tc a s i rrt c
                                           : e t     l o 1 -5 -5 0
                                                     c
                                      C natsl @nepel. m 3 02 50 9




 e rd co y n meh d r n uh re iu t n s tcy rh i . trrt yd ae eer e ot r i n e o
       i                    z r ao    rt
R po ut nb a y to o u a toi dccl i is ilpo itd I epe’sn i tdrsac rp r aene d dfr
                                            be n     s   c       h    s   t
h sl s o ce t l io a d rj t n ae ae n n rrt u me t th t
    e       i . onn          ei
te o ue f lnsAl p i s n po co s r b sdo I epe’j g n a te i o p bct na dae u j to
                                         t   s d                i o         e
                                                         me f u lai n r sb c t
h n e P bse u 0 9 © 0 9 n rrtLC
         i    y           t
ca g . u lh dJl2 0 . 2 0 I epe,L
Games Interpretation: iPhone Gaming: Is Apple Disrupting the Handheld Gaming Market?



Interpret Insight
The rapid ascension of the iPhone and iPod Touch devices as gaming platforms puts handheld-gaming giants
Nintendo and Sony at risk of losing share to a “good enough” gaming experience rolled into a single,
powerful device. The iTunes App store, however, is currently holding back the potential of the iPhone and
iPod Touch as gaming devices, and may give competitors time to respond by simultaneously focusing on core
gaming experiences and offering non-gaming software downloads that increase device functionality.

iPhone Gaming
The launch of Apple’s heralded iPhone, and shortly thereafter, iPod Touch, represented a number of things:
an ambitious progression of its iPod music players, a triumph of personal electronics user interface, and the
death knell of the stylus-controlled touch-screen. The devices introduced consumers to a seamless
integration between hardware, software in the form of apps, and service in the form of the always-on iTunes
App Store. Not immediately clear at launch, however, was how rapidly the device would establish itself as a
remarkably capable mobile gaming platform.

With over 1.5 billion downloads of apps from a store dominated by games (over 18% of apps, or the largest
single category), the iPhone has easily revolutionized mobile phone gaming—iPhone users are more than
three times as likely as owners of any other type of mobile phone to use the phone to play games. This is less
significant, though, than the fact that the iPhone’s stunning and unexpected success as a gaming platform
has catapulted it onto the same stage as the powerful Sony PlayStation Portable and hyper-successful
Nintendo DS. The availability of apps was not originally intended as a strategic move to position either device
as competitors to the major portable gaming platforms. However, with an installed base of 45 million
devices worldwide (68% iPhone, and 32% iPod Touch) 1, Apple is looking to capitalize on the voracious
demand for entertainment applications on mobile platforms and to turn around the firm’s historically rocky
relationship with video gaming.



             Mobile Gaming Activities: iPhone Owners vs.
                       Non iPhone Owners
                                Internet access or web browsing                        14%
                                                                                                                                  59%

              
								
To top