3D State of the Union: Are Consumers Ready for 3D in the Home?

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Digital Media Interpretation: 3D State of The Union: Are Consumers Ready for 3D in the Home?



Interpret Insight: There is reason for cautious optimism about the future of 3D entertainment in the home.
It has the power to excite and enthrall audiences by improving the overall viewing experience. Yet willingness
to invest in the technology is held back by several key concerns such as consumer’s lack of knowledge,
dissatisfaction with 3D glasses and the current cost. Today, CE manufacturers and 3D content providers need
to address consumers’ lack of knowledge about the technology. One way to do this is by better leveraging
retail outlets and consumer events for a “seeing it is believing it” experience.

3D State of The Union: Are Consumers Ready for 3D in the Home?




                                                            Limited consumer awareness
                                                              Installed base of HDTVs
                                                                  Nee
				
DOCUMENT INFO
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views:52
posted:10/20/2010
language:English
pages:13
Description: According to the International 3D Society, one-third of box office revenue was derived from 3D ticket sales in the past year. With audiences clearly demanding 3D content in the theater, what is the opportunity for home 3D?
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